What Did We Search In 2010 And Which Sites Did We Visit?

Looks like we have been doing a bunch of things in 2010. More and more people got on the net and searched visited sites. It looks like facebook became the most searched about, most visited site on the net. Of all the facebook related searches, facebook was the numero uno in the top ten search terms, there was no change from 2009.
Then there is "facebook login" which was holding number nine position on the top 10 search terms in 2009 jumped to position 2 this year, just behind facebook. Myspace, which held the number two position dropped to sixth position,

Yahoo exchanged position with ebay and google which was in the sixth position disappeared from the list, I guess we don't have to search fro google any more since we are going there first in any case. Or is it? Looks like we dropped google for facebook! facebook accounted for 8.93% of all internet visits while google met 7.19%.

 

There were many other changes as well like " the top searched for athlete was Tiger Woods and the top sports team was the Dallas Cowboys from within the Sports category." you can find about them by visiting HITWISE.
Welcome to 2011, soon, and let us search and visit.

Google Site Search Offers A Simple Pricing Scheme, Across The Product Line.

If you are using Google Site Search, good for you because in addition to all the benefits like:

Increase website conversions and sales
Reduce support costs by enhancing self service
Display ads-free search results
Customize search box and results using XML
Optional Google branding

now you have "Flexible pricing model based on search queries". This comes after Google carefully considering all your feedback, actual product use and Google's idea of making a good product better.
So from now on, Google will change the way it used to charge for Google Site Search (it used to be charges were based on both the number of submitted search queries and the number of pages indexed.)

Now it is only the number of queries submitted your Google Site Search engine per a year. As you can see from the table below, the scheme spans all sort of users, from smallest to the medium sized business sites querying half a million times. If you plan to query more than that, better contact Google sales. You can learn more at Google Site Search

Google Beat, A Special Zeitergeist Edition!

I found this reference to this video on twitter and found it interesting. This special Zeitgeist edition of the Google Beat a Googler explains the hottest trends in search from iPad to Justin Bieber, We were hitting return keys after entering search terms for our needs ranging from favorite gadgets, news headlines, to the celebrities of the year. The list this year includes Glee, a huge variety of natural disasters, and charitable queries.

Happy Thanksgiving Day!

Enjoy the thanksgiving day and the turkey dinner! And if you are the type, hope you succeed in grabbing those Blackfriday deals!

Black Friday Refereals from Facebook.com and Twitter com are up

Experian Hitwise is telling us that Balckfriday referels from social network sites, facebook.com and twitter.com are up. As much as 36% up from 2009 levels. Go twitter and zuckers! I meant facebookers.

Google TV Ads are coming to FIOS TV

Google TV Ads reached another milestone today by partnering with Verizon FIOS TV to reach millions behind the tv network.
FIOS TV is one of the fastest growing TV providers in USA powered by the largest fiber optic network in the USA to date.
Thanks to this arrangement and others, advertisers will be able to reach 35 million US households through Google TV ADs.
Official Google TV Ads Blog: This is big. This is FiOS + Google TV Ads

Online Advertising Is Growing SurPases $12 Billion For The First Half Of 2010

IAB, the Interactive Advertising Bureau and PwC together released the Internet Advertising Revenue Report for the first six months of year 2010 and results are very promising.
In the USA, Internet Advertising brought home $12.1 Billion setting a new record for the first half year. The increase from 2009 is 13.9.
Diving into categories, Search advertising remains the largest percentage of overall interactive spend at 47 percent, representing more than $5.7 billion for the first six months of 2010, up 11.6 percent from the same period in 2009. Next segment was the banner ads, rich media, digital video and sponsorships—totaled more than $4.4 billion in the first six months of 2010, close to 16 percent increase over the last year.
But the fastest gowing segment is the digital video as it continues to experience record growth, this year achieving the highest half-year performance ever and up 31 percent over first half 2009.

“Consumers’ appetite for immersive online experiences is limitless as technological innovation and creativity give rise to new forms of entertainment and information in the digital age, This report highlights marketers’ ongoing adoption of interactive media to build brands—and that’s only going to continue.” said Randall Rothenberg, President and CEO, IAB.
The complete report is available from IAB

Product Search Brings Tools Like Google Shopper 1.3, Aisles To Make Holiday Shopping Much Easier.

If you are like me or the most of the people, like the author of the post referred below, like to use multiple ways of shopping to accomplish the task of filling the socks.
I am of course a guy who would like to see touch and play with most of the things I buy. That does not mean I do not buy online. I do buy online, products that does not require touching and feeling. Even some of the products that needs the touch, sometimes I buy online, of course after touching and feeling it at a store. Providing there is big gap in the price. I like to keep my local shops alive!

Google Product Search Aisles, Click to enlarge

Talking about local shopping, one thing that Google Product Search provide is the Local availability on Google Product Search. It is one of the ways to keep your local shops alive as it provides information on product availability, prices etc.
If you are a retailer, you too can join the effort after learning the ropes at Google Retail Blog.
Google also providing ways to take shopping mobile! You know the old way but with much more information at your hand, so to say. Google Shopper 1.3 with more than 2.5 Million downloads provides means to shoppers on the go research items and find the best place to buy them either online or in a nearby store.

Another part I really like is the “Popular products” and “aisles”, Google have brought the stores to a web page, which allows one to sail the aisles and;
"learn about and discover new products. When you search for a category of products such as “camera lenses,” our new popular products feature helps you get started by showing you the lenses other people are viewing online. “Aisles” helps you browse and discover products by organizing results into sub-categories that others have found helpful. For example, if you’re looking for a new TV, you can choose between display types like LCD and plasma. If you’re interested in camera lenses for that brand new SLR, you can shop by the aperture of the lens."
Get ready for Happy Holidays!
Official Google Blog: Improvements to Product Search for this holiday season

Blogger Sitemap Error Correction For Google Webmaster Tools

I had submitted a new blog on blogger.com on the Google Webmaster site. As far as blogger blog submissions go, you usually submit your RSS Feed as your site map. But there is a slight problem as all blogger feeds are burned through feedburner.com and you feed URL will be something like;

http://feeds.feedburner.com/MyadletsTheViralFrontier

There is nothing wrong with that but Webmaster tools expect you to enter a page under your original site URL, like;

and of course I entered "rss.xml" because it is the default feed address for Blogger. But you will find an error like this;

So now what do you do, then I checked how my other blogs are submitting the sitemap! viola I have missed a bit of information, I should have submitted the information like;

Now you know, in order for Blogger feed address to work as a sitemap on Google Webmaster tools, submit the address as "/rss.xml?orderby=updated"
Hope this helps, someone!

How AdSense Earnings Are Calculated?

Do You know how AdSense earnings are calculated and wonder why they fluctuate sometimes?  Yes I have! but after watching this video which I got to know via AdSense Newsletter, I have a better understanding how the complete AdSence Loop works and why my AdSense income fluctuate?
Hal Varian, the Chief Economist at Google, Explains how ads are targeted to your pages, priced by the ad auction, and translated into the earnings you receive.
 

How To Post Videos On Twitter! It Is As Easy As Youtu.be!

TwitterTip1,
If you are using the new twitter interface, finding and posting videos on twitter is so easy. Playing the posted videos are even easier. So what netter way to extend to limitation of the message size! It is as easy as youtu.be!
Watch the video!

Save Time, Enjoy Your Money With New AdSense Interface,

I got offered to try the new AdSense interface and it is very initiative and easy to use. You are offered all the AdSense tasks in a way that easy to understand and execute.
Some of the benefits that the new interface brings you are;

Graphs on the Performance reports tab allow you to easily view trends in your performance. You can quickly view impressions, clicks and earnings all in one graph, compare text ad performance to image ad performance, compare date ranges and easily manipulate data to recognize trends.

You can now run detailed performance reports by ad type, ad size, ad unit, targeting type, and bid type for total earnings and other metrics, over a custom date range. You can also drill down into those reports to view new reports for just one or multiple elements, like channels, ad units, or products.

If you are a busy person, you will appreciate the greater efficiency provided by the new interface which include;

Streamlined, Reorganized Interface

A visual redesign makes it easy to quickly see your earnings and payment information, find relevant features, and make changes to your account.

Relevant Help on Every Page

Targeted help, including the relevant frequently asked questions, appears on every page so that you can get the information you need without leaving your account.

Revamped Resources Page

The resources page brings top resources, in addition to help, right into your account. Check out this page to view videos, read blog posts, and more.

 The next attractive part of the interface is the control it offers. You will find all ad controls, including advertiser site, category, and ad network blocking as well as the Ad review center on the Allow & block ads tab.
The ad review center has been revamped making it easier for you to review ads that have been placement targeted to your site. You can now search for ads by ad type, keyword, URL, or ad network, and choose to approve allow or block them.When it come to blocking ads, now you can block categories of ads, such as politics, religion, and dating ads from showing up on your site.You can learn more about controls here

Introducing the new AdSense interface, now available globally - Inside AdSense

Turning Day Light Savings Into Traffic With SEO Tricks!

I am sure all of you who live in countries that practice day light savings time, had a few surprises this week. Some got up early but jumped out of bed thinking it was late, some may even have wondered why the high ways are so empty and wondering why there is no traffic, on the way to work.
But one clever site, View London, used the same opportunity to boost it's traffic by 31%, according to Hitwise. View London did some SEO tricks on the site to benefit from people seeking information on day light saving or in British terms, "Clocks go back".
Hitwise shows us that the site beat even BBC News, Facebook getting traffic, organic traffic, from searches related to "clocks Go Back".

So next time when you look to bring traffic to your site, plan ahead, create content related to an upcoming major event, and let Google think you are the authority on the subject.
You can find more data of the event on Hitwise and ways to find out how they did it by some clever surfing. One marketing man wondered even if it was clever marketing? I guess he is not clever enough to catch the gist. May be he is, to see through the London fog. But it never hurts to learn.
Hitwise, View London

Direct To Consumer (DTC) Advertising By Pharmaceutical Companies To Top $1Billion This Year

Direct To Consumer (DTC) Advertising By Pharmaceutical Companies To Top $1Billion This Year and will keep on rising through 2014, according to a report by eMarketeer.

"Pharma marketers are waiting around, they are trying to test the waters but realizing that the FDA isn't going to come down with a template or a hard-and-fast ruling. Even when that happens, there's still going to be a process of give-and-take and experimentation." said the author of the report
U.S. health-care and pharmaceutical online advertising spending will reach $1 billion for the first time this year, up 10.6% from last year, according to "DTC Pharmaceutical Marketing Online: A Slow Shift to Digital," a report by eMarketer's Victoria Petrock. By 2014, online ad spending in the health-care and pharmaceutical industry, which includes direct-to-consumer and over-the-counter remedies, is expected to reach $1.52 billion. Even though these look big numbers according to adage, pharmaceutical online advertising accounts for only about 4% of overall U.S. online ad spending.
FDA online marketing guidelines for the pharma are expected by the end of 2010 or beginning of 2011. But don't expect new policies to address all the questions and concerns from drug makers and their ad agencies.
eMarketer via Adage

Facebook Banking!

Banking in a Facebook World

How to create a Customer-Focused Banking Experience to reach the Anytime, Anywhere Consumer

Date: October 13, 2010
Time: 12:00PM ET
Duration: 60 Minutes

Register Here

Empowered by the digital information explosion, consumers today are taking charge and demanding information and service on their own terms – any time, anywhere and any way they want it. Your challenge is to improve the experience for these tech-savvy customers through expanded and smarter access to accounts and information.

This new consumer is vital to growth. Join industry experts from Avaya and IBM to learn how to take the customer experience to the next level while keeping control of the conversation and driving down costs.

In this one-hour web seminar you will learn:

• What defines the “New Consumer” and why this group is vital to growth
• What customers want from today’s banks
• Innovative ways that banks are responding to this challenge
• Solutions and tools to help solve these challenges
• How to get started

There will be a live Q&A session – so join the discussion and register today! 

Is Your Keywords Blacklisted By Google Instant?

It seems that Google has blacklisted certain words from it's Google Instant, the Google option that tries to read your mind while you type.
They do not seem to be all bad words that are blocked, Bitch (1), 4Chan, 'are' (read very nice phenomenon with this word at 2600.com), asian baBe are part of the list among many adult oriented words. But words like Puppy (1)'bearded clam', 'wtf' are not blocked. (1) could mean the same thing but you might not get it instantly.
If you were searching for 'Naked Lunch' a Novel, 'Barenaked Ladies' a music group, you have to do away with instant.
2600.com is compiling a list of words blocked and wants  you to let them know any that you find blocked;

We thought it would be great fun to compile as many of these objectionable terms as possible - and also see what objectionable terms were NOT included. We need your input to help make this a complete list. If you find a Google Blacklist word or phrase that isn't included here, email us at blacklist@2600.com and we'll add it (no questions asked). We're getting a ton of submissions and we're adding new ones as often as we can. Keep them coming!
This page is NOT suitable for children, ministers, senators, or the mass media.

Google Blacklist at 2600.com

OptimizationTips For YouTube Channels, A Recipe For Metadata

Looks like while the energetic and innovative team at YouTube making and providing us with wonders, some YouTube partners got stuff up their sleeves too.
So instead of you having to hunt for those tips, You Tube is providing an Easy way.
YT is picking up one of those innovative YouTube partners, in this case Betty from Bettyskitchen to tell us how she;

"uses metadata to increase her discoverability, choose her tags wisely, and come up with the perfect title."

YouTube Blog: Tips for partners: Betty's recipe for metadata: "optimization tips for channels"

#Twarketing, Twitter Marketing

As with everything getting new terms in to our everyday vocabulary, there is a new word, "Twarketing", Twitter Marketing.
Just like new words,we seem to come to face to face with social media based marketing. Twarketting is marketing with twitter and there is even a B2B conference devoted to "Twarketting", which guides interested in how to conduct a Twitter Marketing campaign successfully.
Basically Twitter has allowed marketeers to go back to the roots of marketing, Word-of-mouth advertising, customer interaction, and finally the most important, executing a sale. Once that is done, support and service, at least some portions of it could be conducted via social sites like Twitter and facebook. This could be an excellent add on to your marketing plan. Again that depends on your business. In any case, social media exposure could bring awareness of your business among new clientele.
B2B Social Commerce summit could be found here. and the twitter stream from the summit here.

ad:tech NYC, Only 4 days left to get Early Bird prices

If you are planing to attend ad:tech New York, I think it is best time to register. Because if you register now, you will be able to get 30% off a full conference pass for ad:tech NYC
Don’t miss this fantastic opportunity to attend the world's largest digital marketing event, where experts, marketers, agencies and publishers will gather together to share digital marketing solutions and make connections.

• Networking opportunities and special events
• Award-winning keynote speakers to give insightful, executive-level perspective
• Smaller, more topic-specific Marketing Masters sessions
• Panel discussions that focus on best practices and measurable results
• 10,000+ attendees
• 275+ exhibitors

ad:tech New York registration

AdWords Campaign Experiments Expanded

Google has expanded the ACE, AdWords Campaign Experiments beyond the shores USA, where ACE was very successful which also prompt for global expansion.
If you are wondering What ACE, AdWords Campaign Experiments are it is very simple to explain. They are, tools offered by Google to test and precisely measure the impact of changes to your keywords, bids, ad groups and placements.

If you have been making changes to your campaigns, without a clear mechanism, then ACE is for you. You will be able to;

• You’re considering adding (or pausing) a bunch of new keywords, but you aren’t sure how it will affect your overall campaign clicks, costs, and conversions.
• You have a few keywords that account for a significant fraction of your total AdWords clicks, conversions and cost. You’d like to know what happens if you raise (or lower) bids by 10%. Do your clicks and conversions change by 10% -- or maybe less than that? How would your cost per click and cost per conversion change?
• You want to easily test a new landing page design tailored for a few high-value keywords against your existing landing page*.
• A colleague suggests you might improve your Google Display Network campaign performance by adjusting keywords and adding some placement-specific bids, but you’re concerned you might wind up with fewer conversions and no improvement in cost per conversion.

You can find ACE by logging in to your AdWords account. ACE is on the campaign tab under setting. You can learn about ACE at the Help Center FAQ, and by watching videos, like the one below.

AdWords Campaign Experiments rolling out globally - Inside AdWords

ad:tech New York 2010 Nov 3-4 2010

ad:tech New York 2010 is gearing up to have a gala in November. As usual ad:tech conference provides strategic perspective, tactical advice and quality networking. The premiere digital marketing event! Brings together Brands, agencies, publishers and service providers to share, network, learn and do business.
But you Got to register in order to do anything at all! Follow this link to register.
Following is the schedule;

	Pre-Conference: Tuesday November 2, 9:30am - 5:00pm
	Conference: Wednesday November 3, 9:00am - 6:00pm Thursday November 4, 9:00am - 4:15pm
	Exhibit Hall: Wednesday November 3, 10:00am - 6:00pm Thursday November 4, 10:00am - 4:00pm

Paypal Not So Friendly, Google Checkout Might Be The Answer!

I had a Paypal account a while ago but I stopped using it for no particular reason. I was browsing Slashdot today and found that Paypal is holding funds of a game developer, in what seems like a illegal manner. 600,000 sterling pounds is no small sum, and the interest on those amounts should amount to a hefty sum, for the time they are keeping it locked. Paypal is holding the monies without proper explanation, according to a post on developer's website.
So I started to follow the article and the comments and external links like paypalsucks.com. The outlook is not good, everyone seems to not like paypal but keep on using because they have no choice. But it seems pretty, for the lack of words, stupid. to use their service for receiving any money. I did not read through their service agreements entirely (it would have taken days and I would read if I ever want to use their service), so please do not quote me, but it seems that you have to agree to let the hold your money over, 180 days or so, if they think it was necessary. Sometimes my bank also holds my checks, most delays are seven days, not 180.
Another thing that made it very suspicious is the way Paypal handled the burning man temple account. That really sucks!
I think if you are doing business on the web, it might be better to look in to Google Checkout seem to be the best bet. There are many other services that provide the same or similar services, like BrainTree but the Google Checkout is the service I know. You do not have to read through billion policy pages and if you are a merchant, now you can get 21% discount from FedEx Shipping! Go here to learn more about Google Checkout.
If you do not want to be in the same shoes as Markus Persson, a.k.a. Notch, the developer of Minecraft, or hundreds (may be thousands) of others, be diligent. Be it 600,000 or just 600, it is your money and unless you are a crook, you have worked hard for it.
Slashdot article will take you to all the necessary links and beyond! Happy web marketing. (Comments are pouring in so much on the article it seem hard to read!)
Paypalsucks cartoon, origin unknown it it is yours let me know, I will give due credit.

: “WATCH THIS SPACE” Advertising Google Display Ad Network

Google Display Network which spans over a million partner websites, as well as Google's own sites like YouTube have turned many brands around. Making users, advertisers and publishers a winners circle in advertising by utilizing Google's expertise in search and search advertising. These are not just words of someone, there are actual proofs of brands turning to profit, even in unfavorable economic conditions. Thousands of advertisers, from small stores to largest brands in the world have joined Google at it's core of advertising. And they have good stories to tell, like the Hawaiian Airlines story that the link below shares.
 
From Google;

Simplifying display advertising

Many advertisers still don’t bother with display advertising because buying ads across millions of sites in various formats causes too many headaches. We’ve been working to simplify the process for advertisers and agencies so they can buy with ease. For example, our DoubleClick platform manages the complexity of Ad planning, scheduling, measuring and optimizing ad campaigns across the web. And Teracent’s technology can automatically tailor and select the creative elements in an ad, and adjust them based on location, language, weather and even the past performance of ads, to show the optimal ad.

Delivering better performance

We’re focused on helping advertisers get the best results from their campaigns—by enabling creative branding campaigns, precise targeting, wide reach and effective measurement. Over recent years, we’ve added a ton of new features to YouTube and the Google Display Network, to help advertisers get—and measure—the results they’re after. From remarketing to Campaign Insights to video targeting on YouTube, we’re building tools that are helping advertisers get great results and enabling them to run some of the most amazing ad campaigns the world has ever seen.

Opening the display ecosystem

Like search advertising, display advertising should be accessible and effective for every advertiser and publisher, from the smallest corner store to the biggest global brand. Display advertising will grow if it is more open and inclusive. Products like the DoubleClick Ad Exchange, which enable publishers and agencies to buy and sell ad space in an open, competitive, real-time environment, are making it happen. Every day, there are more ad calls on the DoubleClick Ad Exchange than there are trades on all the world’s stock exchanges combined.

Official Google Blog: Display advertising: “WATCH THIS SPACE”

Leveraging Google Web Master Tools - Google AdSense Publishe Resources

Followup to the previous post, video, on Leveraging Doubleclick Ad Planner,  here is another AdSense resource for publishers gem. In this video, Deborah Chang takes you through how Google indexes your site. She is specifically sharing information about Google Web Master Tools.
Google Webmaster Tools could be the missing link between you, your site and the Google and if used properly, you can utilize the services provided by Google Web Master Tools to perfect the relationship between your site and Google. One of those is to make sure that Google indexes your site properly so that the world beyond could find you at Google. Then your AdSense publishing will reach new heights Happy publishing.

Leveraging Doubleclick Ad Planner - Google Adsense Publisher Resources

I came across this two part series of Publisher Resources for AdSense publishers and thought it is worthwhile to share.AdSense's Vijay Vachani takes you through this introduction to the Doubleclick Ad Planner and how you too could use it to make your site more visible.

Google AdWords New Billing Tab Launched

After beta testing for a while, Google AdWords have launched the new billing tab site wide. The tab seem to be rolling out in stages and you might not see yours right away, but be rest assured, it is coming. When it does come, it needs no intervension from you and there are no changes to your payment or billing methods.

Here’s what you can expect from your updated Billing tab:

• Get more control. Choose to initiate a payment on your account at any time and use any form of payment available with your country and currency settings.
• Make payments directly from your billing summary page. You can do this by clicking the "Make a payment" button.
• Add multiple forms of payments and switch between them. Add as many forms of payment as you want to your account and switch between using them at any time.
• Use different business and billing addresses. Your business address doesn't have to match your billing address. Plus, each form of payment can have a different billing address.
• Get additional support. You will have access to improved help content in the new Billing tab and help center.

Some terminologies have been changed;

• Postpay is now called "automatic payments." We'll automatically charge you only after your ads accrue costs.
• Prepay is now called "manual payments." You can make payments to your account whenever and in whatever amount you like. Your ad costs draw from those funds.
• Direct debit is now called "bank account." Your funds will be debited from your bank account.

Announcing the release of the upgraded Billing tab - Inside AdWords

Will iADs Choke Up Your iPhone Screen?

When it come to a phone screen, be they iPhones or Droids, screen real estate is premium. Does not matter if you are playing a game or using an App, if an ad like iAD also tries to cram the screen, I would find it pretty annoying.
Apple is actively pushing it's developers to integrate iADs in the apps or games and if you are going to ask "So what?" I have a question in turn for you. What if Sony or Sharp sell a part of your TV screen for advertisers. These ads I mention are in addition to the ones you get from Cable TV or TV Stations. They will reside in a bar above all else.

While iADs on your phone might be a brilliant marketing and money making strategy for Apple, it might be a nightmare for users.
Gizmodo has done a nice piece on the whole subject. Their article actually prompted me to jot down this post. Follow the link and see what you think about it, forced iADs in your iPhone.
Gizmodo

Your Blog + Google AdSense = Making Money

If you blogging, who does not?, it will be a good idea to make some money with it.

Many bloggers have gone into becoming millionaires just with blogs and proper advertising plans. Of course the traffic, visitors to your blog matters a lot.

Another factor for bloggers regarding income from their blog : it will prompt them to blog in a continuous manner and also turn in to promoting the blog more. SEO techniques, link harnessing are all a factor of marketing your blog and drawing people to come and read what you write. More the visitors, more the chance the ads on your blog get clicked.

For all that to happen, you need to do some simple work ; you need to display ads on your blog!

Again it is not a big deal thanks to Google Adsense, which is now integrated into Google Blogger. You can access it via "Monetize | Setup AdSense" link on your blogger control panel.

Once you have done this and begin to promote your blog, you can watch your progress of;

1. Traffic sources

2. What people like to read

3. Number of clicks and money you earned

Via Google Analytics, a must for anyone who has a website, blog. Get rich, start monetizing your blog today.

If yopu want learn more about Google AdSense, take this tour.

Blogger Buzz: Make Money With Your Blog and Google AdSense

Help Us Improve Your Google Merchant Center Experience ~ Google Merchant Blog

Google is telling us "Help Us Improve Your Google Merchant Center Experience" by providing feedback, QA on features would you like to see added, and how could Google Merchant Center make it easier to manage your product data etc.
To make matters easy, Google Merchant Center Team has started a discussion on the Google Merchant Center Help Forum, For this week the thread is "Tips and Suggestions" and every week a new thread covering a different section of the Merchant Center will be introduced.
I enjoyed this discussion on the current thread.

MEDDESKTOP: Kanec USA Recalls Stud Capsule For Men Due To Undeclared Drug Ingredient

MEDDESKTOP: Kanec USA Recalls Stud Capsule For Men Due To Undeclared Drug Ingredient

FTC Gives Green Light To Google's AdMob Purchase

FTC has give the green light to Google to purchase AdMob. One of the major citing was iAD by Apple providing necessary competition.
As we mentioned this morning about new Mobile Ad initiatives by Google related to mobile advertising, the news and the ability to incorporate AdMob in to the fold.
Google and AdMob will work together to complete the acquisition.
Official Google Blog: Working with AdMob to move mobile advertising forward

Google Click-to-call Advertising For Mobile Content And Apps | VOIP IP Telephony

Google Click-to-call Advertising For Mobile Content And Apps | VOIP IP Telephony

New keyword targeting feature for advertisers in the UK and Canada - Inside AdWords.

AdWords customers in Canada and UK will now get to use keyword match modifier, which lets one have a broader reach with keywords than phrase math and even wider control than the current broad match keywords. The modified broad match will result in more clicks and conversions, against exact and phrase matching alone.
The modified broad matching could be enabled simply by adding a plus sign (+) in front of one or more words of a broad matching keyword phrase;

Each word preceded by a + has to appear in your potential customer's search exactly or as a close variant. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemming (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) aren't considered close variants.

Click to enlarge

In the illustration above, in each ring the keyword shown also matches the searches inside the smaller rings, and that is how exactly the system works.

If you're in Canada or the UK, you can log into your AdWords account to start adding modified broad match keywords today. You can also use the AdWords Editor or the AdWords API. For more details, examples, suggestions on usage, and answers to many common questions, visit the AdWords Help Center.


New keyword targeting feature for advertisers in the UK and Canada - Inside AdWords

AdSense Site maintenance planned for Saturday, May 8 2010

Inside AdSense: Site maintenance on Saturday, May 8:
Google engineers will be performing routine site maintenance from 10am to 2pm PDT on Google AdSense servers. During the maintenance you will not be able to log in to your AdSense account. Google will continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won't be affected.
Here are some time converted to different localities.

London - 5pm Saturday
Alexandria - 8pm Saturday
Hyderabad - 10:30pm Saturday
Jakarta - 12am Sunday
Perth - 1am Sunday

This Inside AdSense post has more information about these maintenance sessions,

"AdWords For Mobile" Is In Full Swing.

If you an account manager for AdWords in US, UK or Australia, now you can manage you AdWords through "AdWords For Mobile".  Google AdWords has enabled the mobile interface for AdWords on Android, Palm and iPhone smart phones.
If you login using any of these devices, you will automatically be taken to the "AdWords For Mobile", and from there you will be able to have a quick overview of the account, it's performance and quickly make adjustments keywords and campaigns as necessary, to reach success, even from the road.


"AdWords For Mobile" is fully available - Inside AdWords

Google "Tags" Comes To 11 Cities, 9adds Mountain View To The Mix)

If you did not know what Google Tags (Yellow tag), it is a very neat feature that is in beta or trial now. Local business' could add a yellow tag to Google Places for $25 a month flat fee. The Yellow Tag could be used to high light offerings at your place, I meant business, like coupons, photos, videos, menu, reservation, website, and driving directions. Google will launch “post to your Place Page,” a freeform text field in which a business owner can highlight a custom message announcing a sale or an upcoming event.
The initial cities will include, San Jose, Houston, Austin, Atlanta, Washington DC, San Diego, Seattle, Boulder, Chicago, San Francisco and Mountain View. If you want to add a yellow tag to your business, you can sign up from your Google Places accounts.


Google LatLong: Tags: Now in 11 cities
"Place Pages For Mobile" Will Manage Your Information About Places ...

Google Introduces DFP (DoubleClick For Publishers) For Small Business

In the heels of it's acquisition of DoubleClick, Google is entering market place from all angles and one such is the DFP for small business'.
Next few days Google Ad Manager publishers will be upgraded to DFP for Small Business. It is streamlined version of DoubleClick for Publishers, specifically targeting ever growing publishers. Do not hesitate to create an account if you already have one at the DFP site.
The upgrade will bring forth simplified ad trafficking workflows, robust reporting options, and an open Web Services API, what people have been asking for ages, according to Googles Publisher Ad Platforms.
They also suggest that you bookmark following links for easy access for making the transition smoother;

• Help Center - Access a comprehensive collection of searchable FAQs, guides, and more.
• Help Forum - Share any questions, comments, and best practices in an online community of DFP users.
• Training Videos - Watch easy-to-follow training videos that walk you through DFP features and tips.
• Twitter - Follow us on Twitter to get daily, bite-sized updates from the DFP team.

Introducing DFP Small Business

Google Acquires DoubleClick After FTC Clears The Transaction

Google has Acquired DoubleClick
After they received the blessing from the U.S. Federal Trade Commission (FTC. DoubleClick dominated the online advertising, until Google came along and changed the advertising landscape.
The approval by FTC (The Approval report)means that the requisition does not threaten the competition and now Google can take steps to provide great advertising to it's clients.
You can read more about FTC approval at FTC Clears DoubleClick/Google Transaction

Google Places, The Directory For Local Businesses On The Web.

Google announced today Google Places, a place for local business to do online advertising for real time searchers on the web. Exactly what a local wants in a locality, unless he or she is searching to write a paper on philosophy.
When Google launched the Google Local Business Center, it was Google Favorite Places that guided mobile users with their unique bar codes, QR codes. I remember checking out Berkeley as seen below.

The todays announcement of Google Places introduces local search and map listings, realtime updates, custom QR codes and coupons. Business owners could even get photo shoots for businesses.
With the new model, Google compete with the likes of Twitter, FourSquare and facebook that offers location based and local information.
Business' could buy tags, for $25 a month that will direct users who search by the tag, once found they will be able to print out QR codes or coupons and find the way through Google Maps.
Again local searches seems to be focusing on quick searches. Do it to find something in a hurry and do it again if necessary. May be Google will improve it, like it did so far with the Google Places.


Official Google Blog: Introducing Google Places

ad:tech San Francisco 20% Discount Code From Google!

If you need a little nudge to get to the ad:tech San Francisco next week (April 19th to April 22nd), Google has added one more to the other attractions they already have, a 20% discount code for registering for the ad:tech event.
Once there, you are promised, from Google to receive, more information on AdWords, Analytics, DoubleClick, YouTube, AdSense and the Google Content Network.
in addition to the workshops;

"Insights Lickety Split in AdWords Search Funnels and Google Analytics"
"Google Ad Innovations @ ad:tech"

and the session;

"Marketing Masters - The Bleeding Edge of Advertising Innovation."

The code is "GGLESPON"

AdWords Agency Blog: Discount code available for ad:tech San Francisco

Google TV Ads Insider Info

Google TV Ads blog has published the third installment of it's "Google TV Ads Power User Series". The article covers; advanced reporting and measurement capabilities of the platform
advanced reporting and measurement capabilities of the system are covered. Telling you how to find out impression counts, tuning data and cost metrics.
The metrics go very deep in details such as audience metrics include Nielsen Viewer per Viewing Household (VPVH) household income, and category interest information to name a few.
There are a loads of insider tips like;

Imagine how powerful it would be to understand not only the reach, but also the frequency of your TV campaigns over a given time frame. As seasoned TV buyers know, understanding how often you are reaching a given audience is as important in determining ad effectiveness as measuring reach. Are viewers motivated to visit your website or purchase  from you after seeing your ad just once? Or perhaps the sales cycle is longer and repeat views are needed to move the needle. The ‘Reach and Frequency Report’ makes measuring this extremely easy, and can be viewed weekly or monthly to give you a sense of your creative penetration over the specified date range.

If you are even slightly interested in TV advertising, Google or otherwise, this series is a must read
.
Google TV Ads Power Users Series - Part 3 of 3

Blogger And Amazon Associates Are Good Friends Now

Even though this is old news to some, since it might be useful to others, I am posting it. Blogger too showing it in the control panel now.
If you are a blogger publisher and utilizing monetizing opportunities like AdSense, AdSense for Feeds, and were eying the Amazon Associates program, you are in luck.
In addition to the AdSense options, now you can add a third option to monetize your blog further. Blogger has launched a third option: direct integration with Amazon Associates to search Amazon’s product catalog and add links to products that earn you commissions when your readers buy products you recommend.
There were some people who managed to offer Amazon products on their blogs with javascripts and a whole lot of hassle. With the new offer, you can select which products and pictures to include right from the blogger control panel. What if you do not have an Amazon Associates account? Yes that too could be created for free from within blogger.
Blogger Buzz: Blogger integrates with Amazon Associates

Creative Display Ads That Work!

I was reading a post on the series of display advertising which guided reader about creative display advertising without limits. The idea;

Imagine you own a popular coffee chain in Denver that you want to promote. On Monday afternoon, it’s warm and 80 degrees in the city. You run a display ad campaign online that offers Denverites a discount coupon for an iced cold latte, with a searchable map embedded in the ad to show local branches, and a real-time feed from people who have tweeted publicly about your newest flavor. That evening, a cold front rolls over the Rockies. Your ad automatically and dynamically adjusts to present a photo of a hot, steaming cup of hot chocolate in front of a warm fireplace, together with a home delivery number and an offer of free marshmallows.

is exactly what Volvo did to promote the new XC60. Created by Euro RSCG for the new Volvo XC60 rich media ad which also offered an interactive game, photos and gallery. But the best was the incorporation of a Twitter feed from the New York Auto show in the same ad space was a new impression. According to Google, in just three days, the campaign garnered 170 million impressions, 50,000 clicks and 17,000 hours of brand engagement.
That is advertising! with vigor.
Official Google Blog: Display advertising: towards creativity without limits

Third Party (Google-certified) Ad Networks In AdSense

AdSense announce that now publishers in North America and Europe are able to publish ads from Google-certified ad networks on their websites.

These ads will compete with AdWords ads, and will help publishers earn the most from every ad impression by increasing competition. At the same time, publishers will have full control over which ads and ad networks can appear on their pages.

Lear how Google  AdSense and Certified Ad Networks work.

Paris Hilton"s Devassa Beer Ad Causes An Stir In Brazil

If hot and spicy women in Brazilian beaches are anything to go by, Brazil's advertising watchdog is not having any of that on TV. It has said the ad devalues women, specially the blond ones!
The ad is not problematic because Paris Hilton's lack of clothes but the sensual nature of the ad.
have no idea how to measure sensuality but I had to search for a bikini on some of the women I saw on Brazilian beaches, they were so small.
Devassa Beer Ad has already done the intended purpose. Here is the ad, you decide. 

"Mobile-ize Your Business" Google Webinar On Mobile Advertising | VOIP IP Telephony

Google is holding a webinar on Mobile Advertising trends on March 2nd. Follow the link for more information.
"Mobile-ize Your Business" Google Webinar On Mobile Advertising | VOIP IP Telephony

Driving Hispanic Auto Consumers To Your Site

I have been wanting to purchase a new car for a while now but every time I am about to buy, there is a set back. One or other recall, auto maker hiding facts from consumers are making my purchase no sooner. They need to get in front of customers and make them trust the great American cars trustworthy again, no matter what make they are.
Auto industry is currently facing crisis and looking for come backs, advertising and reaching customers effectively play a major factor, in making your product stand out! But are they missing a major portion of the buyers in the web medium?
Large fraction of the industry, the Hispanic auto buyers seem to be researching the products on the web,

92% of Hispanic new-vehicle buyers visited an automaker site or a 3rd Party site (such as Edmunds.com or Cars.com) prior to their vehicle purchase, compared to 84% of the general Internet population, representing a major opportunity for automakers, 3rd Party sites, and Dealers.

But that is the tip of the ice berg, they are more engaged in finding their targets through the web, they search for their goods on major search engines. With the information found, they make educated purchases.
So this should be a good opportunity and time for auto makers from all walks of productions to speak Spanish, and read a wider audience to hawk their products.
Follow the link to get more information.
AdWords Agency Blog: Automotive Industry Spotlight - reaching Hispanic auto consumers

Mobile-ize Your AdWords Ads!

It is good to be back after a long break.
Google AdWords Go Mobile! series has been working hard to educate users to make the better use the tools and technology available to reach mobile users.
An article on using Google Analytics to recognize the mobile users visits to a website and analyze their behavior on the site.
This week they have a lesson teaching us how to find out what mobile device the user is using so the ads could be targeted properly.
Another great piece of information, location!, knowing the location might able one to guide user to physical location nearby that provide goods or services that the user is searching for. Or perhaps you can add a phone number so that customers could click to call to reach the advertiser.
Inside AdWords: Go Mobile! Series: Targeting options to make your mobile ads relevant

First Business Day Of 2010! Let Us Make The Best Of The Year.

A New year has downed on us and it is necessary to work right to get everything right now. Be it a small business or a large one, all have been affected by the current economic situation. So it is so necessary to keep the heads up high and do your thing, how hard it may seems. It is not hard.
I ended the last year by taking a run, a 10 mile one, fast as I could! In the beginning there were shadows of doubts but all those gave away to winter sun as I continued. After the halfway point I was smiling with anticipation of completion. It was very encouraging and I know I will complete many more of those runs this year. I will also encourage my near and dear ones to also do, starting with distances to match their capacity.
Best of the new year! Take that step, make it happen.