Mobile Shopping For Black Friday And Beyond.

Black Friday shopping is on everyone' mind these days and Google Adwords telling us how to leverage the Google tools for the better.
Mobile shopping, mobile search is on the rise and will continue to rise in the future, much beyond the holidays. So as marketers, people should look in to getting these searches and and services to market their products and adwords could be a bigger player in the process. Google is providing the means;
Shoppers often want to see more detailed information about a product before making a purchase decision. Now, when they search for a specific product on their smartphone or tablet, we show an expandable product card with rich product content such as reviews and details for that item. For example, on a query such as the Nexus 10, results will show the image of the product along with merchants who carry this tablet, detailed information on the product, and product reviews from customers
Another aid Google is giving to shoppers are the local availability of products they search for. Sometimes low price hunt is superseded by the ability to walk into a store and touch and feel the product before purchasing. So make sure, that you are visible to your local shoppers. You can take the advantage of  Auction insights segmented by device. Checkout how your stand up against your competitors, both big and small. Then you can identify missed opportunities and refine your bid modifier strategy to gain a greater share of voice on mobile. Check New ways to rev up your Shopping campaignsarticle for more information on new insights now available in Shopping campaigns.

 

Running An AdWords Campaign? Get Help, Online Marketing 201

• Guidance on creating and managing your first online advertising campaign
• Examples of how businesses set up their campaigns to meet their advertising goals
• A combination of quizzes, videos, and links to additional resources

If you have not sot sure if advertising on the web is right for you? Check out our Online Marketing 101 
Google Adwords Online Marketing 201 is where you follow the short course.

Google +1 Button Can Bring Higher CTR!

When Google Adwords decide to show the +1 button (PlusOne) with your ads, users can (and I think will) +1 your content, giving you a higher CTR.
So what is this +1 Button or PlusOne button?
Usually When people make decisions, They always turn to recomendations, like I will always try to find some good reviews from trusted sites or people. Most people take their trusted ones recomendation with more value than that of Tom Dick or Harry. So when a person searches for a computer,application or a hotel, if the results pop up with recommendations from those they trust, the ads can bring more results, in many ways. Now it is possible with the +1 button, people can recommend your site’s content or ads to their friends and contacts right when their advice is most useful - on Google search.
So how do you get +1, PlusOne button on your page(s)? Follow the link provided in the text after the jump!

Let’s say you own a hotel in Madrid. Brian is having a lovely stay at your hotel, and visits your site to look up local attractions. He sees the +1 button you've added to your page, and clicks it to recommend your business to his friends and contacts.

When Brian's friend Ann plans her trip to Spain, she signs in to her Google account, searches on Google, and also sees your hotel's ad – plus the personalized annotation that Brian +1’d it. Knowing that Brian recommends your hotel helps Ann decide where to stay during her travels.
+1 annotations help users know when your organic search results and ads are relevant to them, increasing the chances that they'll end up on your site.

As results become more personal and relevant, we believe that users are not only more likely to click, but they're more likely to act as well. +1 annotations bring you pre-qualified users, who just received recommendations from their friends and are actively looking for your content. This powerful combination may result in more conversion and deeper engagement with your site overall.

To make it easier for visitors to +1 your content, you can add +1 buttons to your pages. Get the code at http://www.google.com/webmasters/+1/button

Via Google Ads

U.S. and Canada-Based AdWords Customers Free Phone Support

Google AdWords is changing to support advertisers better. So far the support has been limited to email and online support. Which is good when you have enough time on your hand. But sometimes, when everything is on fire, you need phone support to manage your mega advertising projects.
And that is what U.S.- and Canada-based AdWords customers getting today.
Why the change you may ask and according to Google AdWords, it is you! You asked for it and you are getting it.
You still can use online resources, like AdWords Help Center, to make a successful ad campaign better.
You can also learn about AdWords at the AdWords Help Forum and AdWords Online Classroom which offers free online courses on a wide variety of AdWords topics.

The Number is 1-866-2Google (1-866-246-6453). You can call AdWords specialists between 9AM-8PM Eastern time, Monday and Friday. Also make sure that you have your AdWords customer ID ready when you call, as this service is only for current customers.
Official Google Blog: Free phone support for AdWords advertisers

AdWords Automated Rules, Every Advertiser Can Use Them Now.

Google announced today that all AdWords advertisers could use the AdWords automated rules. Last December Google AdWords allowed some of it's advertisers to use and test the AdWords automated rules, which automated changes to the AdWords account based on specific criteria.
It is very advantageous for AdWords advertisers who change their accounts a lot like stopping and starting their ads based on certain times, adjust bids and other such tasks.
To get started, Google has a lot of help at AdWords Help Center, where you could learn how to use the feature. If you are a user of the feature you also can provide feedback to compliment or point out ways to improve the program by filling up this survey.
Automated rules now available to all advertisers - Inside AdWords

Real MRE, ( Money, Results, Experience) With Google Online Marketting Challenge

Real money, real results, real experience is possible dream if you are interested in marketing. Google is presenting The Google Online Marketing Challenge which is a global online marketing student competition targeting all Marketing students from any higher education institution from anywhere in the world.
This will be a great opportunity for teachers professors to introduce their students to a truly global experience, in creating a valuable online marketing strategy and benefit form it in multiple ways, education, experience and money as well.
What is more, the global winners and their professor receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team. The Regional winners and their professor receive a trip to a regional Google office, both of them a real experience. and a way to see how the search giant operate, day to day.
Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses or NGOs to create effective online marketing campaigns. Learn more about the Challenge, at Google.
NEW! Students now have the opportunity to help an NGO and compete for the NGO Impact Award and win a US$15,000 donation.

: “WATCH THIS SPACE” Advertising Google Display Ad Network

Google Display Network which spans over a million partner websites, as well as Google's own sites like YouTube have turned many brands around. Making users, advertisers and publishers a winners circle in advertising by utilizing Google's expertise in search and search advertising. These are not just words of someone, there are actual proofs of brands turning to profit, even in unfavorable economic conditions. Thousands of advertisers, from small stores to largest brands in the world have joined Google at it's core of advertising. And they have good stories to tell, like the Hawaiian Airlines story that the link below shares.
 
From Google;

Simplifying display advertising

Many advertisers still don’t bother with display advertising because buying ads across millions of sites in various formats causes too many headaches. We’ve been working to simplify the process for advertisers and agencies so they can buy with ease. For example, our DoubleClick platform manages the complexity of Ad planning, scheduling, measuring and optimizing ad campaigns across the web. And Teracent’s technology can automatically tailor and select the creative elements in an ad, and adjust them based on location, language, weather and even the past performance of ads, to show the optimal ad.

Delivering better performance

We’re focused on helping advertisers get the best results from their campaigns—by enabling creative branding campaigns, precise targeting, wide reach and effective measurement. Over recent years, we’ve added a ton of new features to YouTube and the Google Display Network, to help advertisers get—and measure—the results they’re after. From remarketing to Campaign Insights to video targeting on YouTube, we’re building tools that are helping advertisers get great results and enabling them to run some of the most amazing ad campaigns the world has ever seen.

Opening the display ecosystem

Like search advertising, display advertising should be accessible and effective for every advertiser and publisher, from the smallest corner store to the biggest global brand. Display advertising will grow if it is more open and inclusive. Products like the DoubleClick Ad Exchange, which enable publishers and agencies to buy and sell ad space in an open, competitive, real-time environment, are making it happen. Every day, there are more ad calls on the DoubleClick Ad Exchange than there are trades on all the world’s stock exchanges combined.

Official Google Blog: Display advertising: “WATCH THIS SPACE”

New keyword targeting feature for advertisers in the UK and Canada - Inside AdWords.

AdWords customers in Canada and UK will now get to use keyword match modifier, which lets one have a broader reach with keywords than phrase math and even wider control than the current broad match keywords. The modified broad match will result in more clicks and conversions, against exact and phrase matching alone.
The modified broad matching could be enabled simply by adding a plus sign (+) in front of one or more words of a broad matching keyword phrase;

Each word preceded by a + has to appear in your potential customer's search exactly or as a close variant. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemming (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) aren't considered close variants.

Click to enlarge

In the illustration above, in each ring the keyword shown also matches the searches inside the smaller rings, and that is how exactly the system works.

If you're in Canada or the UK, you can log into your AdWords account to start adding modified broad match keywords today. You can also use the AdWords Editor or the AdWords API. For more details, examples, suggestions on usage, and answers to many common questions, visit the AdWords Help Center.


New keyword targeting feature for advertisers in the UK and Canada - Inside AdWords

ad:tech San Francisco 20% Discount Code From Google!

If you need a little nudge to get to the ad:tech San Francisco next week (April 19th to April 22nd), Google has added one more to the other attractions they already have, a 20% discount code for registering for the ad:tech event.
Once there, you are promised, from Google to receive, more information on AdWords, Analytics, DoubleClick, YouTube, AdSense and the Google Content Network.
in addition to the workshops;

"Insights Lickety Split in AdWords Search Funnels and Google Analytics"
"Google Ad Innovations @ ad:tech"

and the session;

"Marketing Masters - The Bleeding Edge of Advertising Innovation."

The code is "GGLESPON"

AdWords Agency Blog: Discount code available for ad:tech San Francisco