: “WATCH THIS SPACE” Advertising Google Display Ad Network

Google Display Network which spans over a million partner websites, as well as Google's own sites like YouTube have turned many brands around. Making users, advertisers and publishers a winners circle in advertising by utilizing Google's expertise in search and search advertising. These are not just words of someone, there are actual proofs of brands turning to profit, even in unfavorable economic conditions. Thousands of advertisers, from small stores to largest brands in the world have joined Google at it's core of advertising. And they have good stories to tell, like the Hawaiian Airlines story that the link below shares.
 
From Google;

Simplifying display advertising

Many advertisers still don’t bother with display advertising because buying ads across millions of sites in various formats causes too many headaches. We’ve been working to simplify the process for advertisers and agencies so they can buy with ease. For example, our DoubleClick platform manages the complexity of Ad planning, scheduling, measuring and optimizing ad campaigns across the web. And Teracent’s technology can automatically tailor and select the creative elements in an ad, and adjust them based on location, language, weather and even the past performance of ads, to show the optimal ad.

Delivering better performance

We’re focused on helping advertisers get the best results from their campaigns—by enabling creative branding campaigns, precise targeting, wide reach and effective measurement. Over recent years, we’ve added a ton of new features to YouTube and the Google Display Network, to help advertisers get—and measure—the results they’re after. From remarketing to Campaign Insights to video targeting on YouTube, we’re building tools that are helping advertisers get great results and enabling them to run some of the most amazing ad campaigns the world has ever seen.

Opening the display ecosystem

Like search advertising, display advertising should be accessible and effective for every advertiser and publisher, from the smallest corner store to the biggest global brand. Display advertising will grow if it is more open and inclusive. Products like the DoubleClick Ad Exchange, which enable publishers and agencies to buy and sell ad space in an open, competitive, real-time environment, are making it happen. Every day, there are more ad calls on the DoubleClick Ad Exchange than there are trades on all the world’s stock exchanges combined.

Official Google Blog: Display advertising: “WATCH THIS SPACE”

Creative Display Ads That Work!

I was reading a post on the series of display advertising which guided reader about creative display advertising without limits. The idea;

Imagine you own a popular coffee chain in Denver that you want to promote. On Monday afternoon, it’s warm and 80 degrees in the city. You run a display ad campaign online that offers Denverites a discount coupon for an iced cold latte, with a searchable map embedded in the ad to show local branches, and a real-time feed from people who have tweeted publicly about your newest flavor. That evening, a cold front rolls over the Rockies. Your ad automatically and dynamically adjusts to present a photo of a hot, steaming cup of hot chocolate in front of a warm fireplace, together with a home delivery number and an offer of free marshmallows.

is exactly what Volvo did to promote the new XC60. Created by Euro RSCG for the new Volvo XC60 rich media ad which also offered an interactive game, photos and gallery. But the best was the incorporation of a Twitter feed from the New York Auto show in the same ad space was a new impression. According to Google, in just three days, the campaign garnered 170 million impressions, 50,000 clicks and 17,000 hours of brand engagement.
That is advertising! with vigor.
Official Google Blog: Display advertising: towards creativity without limits