Valentine Day, Shoes of Prey, And A Lot Of Analytics, But No Cocolate.

Google Analytics blog alerted us to the JAPAC article (Link Below) how Shoes of Prey using Google Analytics and Google Alerts to be informative about blogs and websites that generate traffic and of course sales.

The company keeps tab on referrals and other traffic sources and using Google Analytics Intelligence Alerts to single out most valuable of the lot, the converting traffic.
In addition to Google Analytics, They also use traffic patterns and other information to stay on the top.
Best of the article is that they explain the techniques used in their method, follow the link to find out.

So where is the Valentine? yes just like Jeff Gills and Vinoj Vijeykumaar, I am sure Matt Cutts would have ordered these shoes instead of Heart shaped Pizza. ( I gave her a nice dinner and I got Chocolate)
JAPAC: Shoes of Prey Stay Alert to Positive Buzz Via Google Analytics Blog: Happy Valentine's Day

Goals and ECommerce Tracking With Google Analytics - Web Analytics TV #16

The Google Analytics is one of the best sites to measure your web site performance. Be it a one hundred thousand page views per year or over a billion page views per month (Reddit, uses Google Analytics to measure / analyze humongous visitor statistics) all have the same capabilities. Like some analytics sites, which give you a taste to lure you in and charge you for the best information, Google Analytics does not do that. You get a lot of information about your sites.
As vastly informative as it is, you need some good training to get the best out of Google Analytics. Of many help and support avenues available for Google Analytics, one that stands out, Web Analytics TV.
Web Analytics TV is an interactive in some sense as you and me get to ask questions from Google Analytics team. You can also vote on your favorite question if someone has already asked the question. All this is done at GA Moderator site. The chosen question are answered by Avinash Kaushik and Nick Mihailovski, usually with a guest expert.
They also present "Analytics Ninja of the Eepisode" and gifts like copy of Web Analytics 2.0.
So start the learning process by watching the latest episode, #16. The discusion agenda with the time line is below the video and so is the link to the Analytics blog.

* (0:34) Detecting new local search engines in Google Analytics
* (1:11) Effects of browser Do Not Track features on Google Analytics
* (2:50) Is there anything you can do to reduce sampling in reports
* (4:56) Measuring visitors who have visited one page for more than 30s
* (5:50) Is passing a random visitor id in a visitor level custom var allowed?
* (7:03) Tracking Google Places paid ad referrals
* (8:18) Using jQuery to track outbound links
* (9:18) Ways to filter or segment on the day of week
* (10:05) When will Google Analytics work on devices that don’t support Flash
* (11:06) How to track e-commerce and goals that happen on a 3rd party site
* (12:37) Unique visitor metrics now available through the API
* (14:38) Tracking Ecommerce transactions in one web property in different profiles
* (15:45) Is it OK to track the name and email address with Google Analytics
* (16:23) Can you use events to track outbound links on your site
Google Analytics Blog: Web Analytics TV #16 - Goals and ECommerce Tracking Edition

Your Blog + Google AdSense = Making Money

If you blogging, who does not?, it will be a good idea to make some money with it.

Many bloggers have gone into becoming millionaires just with blogs and proper advertising plans. Of course the traffic, visitors to your blog matters a lot.

Another factor for bloggers regarding income from their blog : it will prompt them to blog in a continuous manner and also turn in to promoting the blog more. SEO techniques, link harnessing are all a factor of marketing your blog and drawing people to come and read what you write. More the visitors, more the chance the ads on your blog get clicked.

For all that to happen, you need to do some simple work ; you need to display ads on your blog!

Again it is not a big deal thanks to Google Adsense, which is now integrated into Google Blogger. You can access it via "Monetize | Setup AdSense" link on your blogger control panel.

Once you have done this and begin to promote your blog, you can watch your progress of;

1. Traffic sources

2. What people like to read

3. Number of clicks and money you earned

Via Google Analytics, a must for anyone who has a website, blog. Get rich, start monetizing your blog today.

If yopu want learn more about Google AdSense, take this tour.

Blogger Buzz: Make Money With Your Blog and Google AdSense

Google Analytics API, How To Develop With Analytics.

Google Analytics have been very helpful to webmasters, marketeers and generally everyone. But what we do day to day with Google Analytics is tip of the ice berg. There are much more hidden under the skin and Google  coming forth with information and steps needed by developers need to take, in order to retrieve data from Google Analytics: Authentication, Account Query, and Profile/Report Query.
Once you watch the video, there is a link for samples of javascript to play with Google Analytics via the API.

 interactive javascript examples for Google Analytics API

Google Analytics How To: Use Dashboard To Save Mutiple Clicks And Time!

I just read an post on Google Analytics blog about a small but a valuable tip;

 Once you have gone through and created a nice reports, of of those real deep level ones, like analyzing your visitors from different cities in your state or any other state of a country for that matter by;

Click Visitors

            Map Over Lay

                United States

                     and your preferred State.

If this is a report you would like to visit regularly, make it simple add it to your dash board!. So next time you can select it direct from the dashboard, saving a bunch of clicks and having to remember the steps.

Try it now. Go to one of your favorite reports that requires several clicks to access. Once you've arrived at the report you want --and at the level you want it -- click Add to Dashboard. (The Add to Dashboard button is at the top of your report on the left, next to the Export and Email buttons.)

 Google Analytics Blog

Find Your HIgh Performance Keywords Through Google Analytics.

Google Analytics is a tool that many things to many people. I use it constantly to measure and improve sites that I work with. Some are in the high echelons of performance and production. As a policy I do not links or name those sites.
The point for today is that you can use Google Analytics for your advantage and one such point is finding high performance keywords for you for further expanding their performance, and turning them into ultimate keyword for your site or sites that you manage.

Without further ado, here it is straight form the masters of Google Analytics.
Recently, a Google blog called Solutions for Southeast Asia wrote a post about this topic, covering the techniques to use Google Analytics and AdWords to find and add the most effective unused keywords. It's a great post - definitive and very thorough, going from soup to nuts, expanding on these steps:

Step 1: Ensure Goals and E-commerce Tracking are set up

Step 2: Access the Keywords Report
Step 3: Export non-paid keywords to a spreadsheet
Step 4: Expand the list of keywords using other Google products
Step 5: Download a list of keywords that you are already advertising on
Step 6: Identify keywords you are not advertising on
Step 7: Expand on these keywords and start advertising

The article Using Google Analytics To Identify High-Performing Keywords
Go find your high performance keywords, and make them better.

Power Up Local Business With Google "The Local Business Center dashboard"

If you are in business, local or otherwise, and if you think that your local business will make a big difference in your income, google have come to your aid. Thanks to Local Business Center from Google, Google Maps and Google Search, you might also be able to get a lot of online traffic through your business listing.

It is not hard as it seems, Go to Local Business Center: http://www.google.com/lbc | Create a Local Business Center listing. This will certainly help clients find your business on Google and Google Maps. Once that is happening you can tap into the Google Analytics and power of Google's data to learn where your customers come from and what they search for to find you.
Official Google Blog: The Local Business Center dashboard opens its doors

Tags: Google Local Business Center, Google Analytics, Google LBC, Google Maps

Link Your Adsense To Google Analytics And Learn Indepth Information On Traffic To Your Site

Inside AdSense: Analytics integration for all

AdSense publishers are able to view more detailed reports by linking their AdSense accounts to Analytics. Adsense has rolled out this feature to all publishers. You can see it on AdSense Reports Overview page. (see the video below).

Once Adsense and analytics are linked, You will be presented with an AdSense-specific menu under the 'Content' section of the left-hand navigation bar on your Analytics homepage, containing these reports:

• The Top AdSense Content report allows you to see more details about specific pages on your site and analyze ad performance. For instance, if you find that some of your pages generate a high number of pageviews but aren't monetizing as well as other pages, you can focus your optimization efforts on improving these pages.
  
• The Top AdSense Referrers report can help you see how different incoming traffic sources contribute to your revenue.
  
• Last, the AdSense Trending report lets you analyze how your site generates revenue during different times of the day and different days of the week.

What a betterway to find out about your traffic and the revenue streams.


For more information, visit https://www.google.com/adsense/suppor... .

Tags: AdSense Content, AdSense Referrers, AdSense Trending, AdSense publishers, Google Analytics

iPhones, iPod, Android And Other Mobile Visitors, Thanks To Google Analytics

With Apple predicting to sell multi million iPhones and having web access where ever there is a cellular connection, there will be millions of people, a quite a large segment coming to visit you from iPhones. There are many people who are using iPod, Android, SymbianOS to browse the web as well. You can see from above picture, data from another blog of ours.
Do you know how many of your traffic are mobile users and if they are significant, are you serving them right? like providing a mobile version of your site so they users do not find your site over flowing and difficult to navigate.
Finding the answer has been made easier by Google Analytics. We have been fans of Google Analytics for a long time and were very happy to find this advanced segmentation feature. The blog tells you how to add different segmentation features to dashboard. By following the instructions I was able to add not only iPhone users but iPod, Android, SymbianOS and of course total of all as mobile users.
I was surprised with the results. Time for mobile section of the web site, 568 mobile users are not to be ignored. This is from a tiny site, so big boys, check your visitors because you may want to look into Mobile Advertising too. Also remember those people may have money to spend, at least they are paying big bucks for iPhone device and accounts.
Thank you Google Analytics!
Google Analytics Blog: Web Analytics Tips & Tricks: How Many of Your Visits are from iPhones?

Tags: Google Analytics, iPhone, Mobile Advertising, iPod, Android, SymbianOS

Where Does Your Traffic Come From?

According to Google Analytics, that I use extensively to measure my website performances, it is very important to know where your traffic comes from and arrange your contents and ads accordingly.
So do you know? Is it direct traffic, referral or search engine traffic

Video was done by flyte new media which is a Web design and Internet marketing company located in Portland, Maine, USA.
Tags: direct traffic, referral traffic, search engine traffic, Google Analytics

The Google Trifecta Webinar Recording Is Online Now.

For webmasters, advertising or otherwise need to learn their audience and tune the presentation of warez to match the needs of the customers and reach the Internet nirvana. So to learn about these, I registered this one hour webinar. The webinar took place about a week ago and was presented by biggies in the industry. It was dubbed "The Google Trifecta," this presentation explains the key features of Google Webmaster Tools, Google Analytics, and Google Website Optimizer, and how you can use them together. I have watched this again since then. Follow through and learn a thing or three.