Do You know how AdSense earnings are calculated and wonder why they fluctuate sometimes? Yes I have! but after watching this video which I got to know via AdSense Newsletter, I have a better understanding how the complete AdSence Loop works and why my AdSense income fluctuate?
Hal Varian, the Chief Economist at Google, Explains how ads are targeted to your pages, priced by the ad auction, and translated into the earnings you receive.
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