If hot and spicy women in Brazilian beaches are anything to go by, Brazil's advertising watchdog is not having any of that on TV. It has said the ad devalues women, specially the blond ones!
The ad is not problematic because Paris Hilton's lack of clothes but the sensual nature of the ad.
have no idea how to measure sensuality but I had to search for a bikini on some of the women I saw on Brazilian beaches, they were so small.
Devassa Beer Ad has already done the intended purpose. Here is the ad, you decide.
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