Will iADs Choke Up Your iPhone Screen?

When it come to a phone screen, be they iPhones or Droids, screen real estate is premium. Does not matter if you are playing a game or using an App, if an ad like iAD also tries to cram the screen, I would find it pretty annoying.
Apple is actively pushing it's developers to integrate iADs in the apps or games and if you are going to ask "So what?" I have a question in turn for you. What if Sony or Sharp sell a part of your TV screen for advertisers. These ads I mention are in addition to the ones you get from Cable TV or TV Stations. They will reside in a bar above all else.

While iADs on your phone might be a brilliant marketing and money making strategy for Apple, it might be a nightmare for users.
Gizmodo has done a nice piece on the whole subject. Their article actually prompted me to jot down this post. Follow the link and see what you think about it, forced iADs in your iPhone.
Gizmodo

AdMob Makes iPhone Apps Shine In Advertising World.

AdMob for iPhone geared towards apps for iPhone and iPhone web sites and allows advertisers to create ads that will be served to iPhone users. There are 8 types of Actions that advertisers can choose from to engage customers on the iPhone: Canvas, Maps, App Store, Audio, Web, iTunes, Video, & Call.
AdMob also promotes the “iPhone Download Exchange,” which allows application developers in AdMob’s ad network to allocate a portion of their ad inventory to an exchange. The exchange is used to help developers drive downloads. The idea is for its network of companies to help drive traffic to each other and of course increased downloads will advertisements, advertisers and ADMOB.

Tags: AdMob for iPhone, AdMob, iPhone

iPhones, iPod, Android And Other Mobile Visitors, Thanks To Google Analytics

With Apple predicting to sell multi million iPhones and having web access where ever there is a cellular connection, there will be millions of people, a quite a large segment coming to visit you from iPhones. There are many people who are using iPod, Android, SymbianOS to browse the web as well. You can see from above picture, data from another blog of ours.
Do you know how many of your traffic are mobile users and if they are significant, are you serving them right? like providing a mobile version of your site so they users do not find your site over flowing and difficult to navigate.
Finding the answer has been made easier by Google Analytics. We have been fans of Google Analytics for a long time and were very happy to find this advanced segmentation feature. The blog tells you how to add different segmentation features to dashboard. By following the instructions I was able to add not only iPhone users but iPod, Android, SymbianOS and of course total of all as mobile users.
I was surprised with the results. Time for mobile section of the web site, 568 mobile users are not to be ignored. This is from a tiny site, so big boys, check your visitors because you may want to look into Mobile Advertising too. Also remember those people may have money to spend, at least they are paying big bucks for iPhone device and accounts.
Thank you Google Analytics!
Google Analytics Blog: Web Analytics Tips & Tricks: How Many of Your Visits are from iPhones?

Tags: Google Analytics, iPhone, Mobile Advertising, iPod, Android, SymbianOS

LiveRail AdServer Provides iPhone Apps With Video Ads.

If you are a iPhone application developer, now there is another way to take into account when thinking about monetizing the product. LiveRail's has released iPhone AdManager toolkit which allows developers to insert video ads into their applications.
According to Liverail site, the toolkit comes with example code to give your apps the ability to connect to LiveRail AdServer send targeting criteria, dynamically select, display and track video ads within your application.
There is also two ways to present ads to your audience, one that includes an introductory splash-screen before the pre-roll plays and another that goes directly into a pre-roll before returning to your main application.

The iPhone AdManager requires a LiveRail AdServer account. To open an account, please contact us via www.liverail.com/contact.html.

Tags: iPhone, Mobile Advertisements, iPhone AdManager, LiveRail AdServer