In the USA, Internet Advertising brought home $12.1 Billion setting a new record for the first half year. The increase from 2009 is 13.9.
Diving into categories, Search advertising remains the largest percentage of overall interactive spend at 47 percent, representing more than $5.7 billion for the first six months of 2010, up 11.6 percent from the same period in 2009. Next segment was the banner ads, rich media, digital video and sponsorships—totaled more than $4.4 billion in the first six months of 2010, close to 16 percent increase over the last year.
But the fastest gowing segment is the digital video as it continues to experience record growth, this year achieving the highest half-year performance ever and up 31 percent over first half 2009.
“Consumers’ appetite for immersive online experiences is limitless as technological innovation and creativity give rise to new forms of entertainment and information in the digital age, This report highlights marketers’ ongoing adoption of interactive media to build brands—and that’s only going to continue.” said Randall Rothenberg, President and CEO, IAB.
The complete report is available from IAB
1 comment:
Internet advertising is expanding and evolving at such a quick pace that constant analysis of the techniques and styles is vital to stay one step ahead of the game!
A report by Econsultancy gives some more statistics concerning this inordinate growth in Internet advertising:
- 57% of advertisers say that spending on online display advertising has gone up in the last year.
- On average, advertisers say that just over a fifth (22%) of online display advertising is purely about branding.
- There is a trend towards increased use of online advertising networks.
- Almost half of advertisers (46%) say they are working with more networks than a year ago
- Advertisers regard the audience (55%) as the most important criterion for judging an online ad network
Hope these may be of some use to anyone!
All statistics taken from Econsultancy's Online Advertising Statistics report 2010: http://ecly.co/baRg9A
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