Thursday, April 15, 2010

Google TV Ads Insider Info

Google TV Ads blog has published the third installment of it's "Google TV Ads Power User Series". The article covers; advanced reporting and measurement capabilities of the platform
advanced reporting and measurement capabilities of the system are covered. Telling you how to find out impression counts, tuning data and cost metrics.
The metrics go very deep in details such as audience metrics include Nielsen Viewer per Viewing Household (VPVH) household income, and category interest information to name a few.
There are a loads of insider tips like;
Imagine how powerful it would be to understand not only the reach, but also the frequency of your TV campaigns over a given time frame. As seasoned TV buyers know, understanding how often you are reaching a given audience is as important in determining ad effectiveness as measuring reach. Are viewers motivated to visit your website or purchase  from you after seeing your ad just once? Or perhaps the sales cycle is longer and repeat views are needed to move the needle. The ‘Reach and Frequency Report’ makes measuring this extremely easy, and can be viewed weekly or monthly to give you a sense of your creative penetration over the specified date range.
If you are even slightly interested in TV advertising, Google or otherwise, this series is a must read
Google TV Ads Power Users Series - Part 3 of 3 Sphere: Related Content