Tuesday, April 29, 2008

Google Adsense In Feedburner Your Feeds!

Looks like Feedburner is moving on up! Since becoming a part of the Google team, Feedburner is making it self a part of the Google by integrating with Google services and becoming a Google Service. Pretty soon you will be able to log into Feedburner with your Google account and may be send Google AdSense ads along with your RSS Feeds! Follow the link to get more information.
FEEDoTopia: Feedburner Advances and AdSense in Your Feeds!
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Monday, April 28, 2008

Are There Barriers To Online Advertising?

Are There Barriers To Online Advertising? I did not think about this much either, until I read this fine article.
It is a result of ‘asked the experts’ session at IAB UK, Internet Advertising Bureau UK. So here is an introduction with tiny little part from the article;

"As part of the IAB’s remit to help grow the internet marketing industry, we thought it would be useful host an event where a panel of industry experts could discuss the possible impediments to the continued growth of the medium. We structured the seminar in a way that enabled delegates and visitors to our site in the lead up to the event to pose their own questions and concerns around the subject to our panel.

Our ‘genius bar’ of online experts contained our very own Guy Phillipson, Andrew Bradford of AOL, LBi’s Jo Simmonds and, representing the client side of the equation, Scott Gallacher of BSkyB."
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Sunday, April 27, 2008

Widget Advertising From ReveResponse Brings New Revenue Paths To Publishers.

As I was writing about widget advertising, I came across a press release on another advertising widget. RevResponse is a publisher network that provide publishers a good chance in monetizing their websites and magazine publishers to attract people whom they look for, filtered out target audience. RevResponse is a part of Netline Corporation.
Although pretty new in the scene, the project seems to be doing very well and was also featured on TechCrunch where I got my lead to the company from.
So how does RevResponse help publishers to monetize their sites? RR provides revenue for its registered publishers by providing them with free contextual content in the form of complimentary business and tech magazine subscriptions, whitepapers, product trials, podcasts, and document downloads which the publishers are able to offer to their users. Each qualified subscription or offer request guarantees the publisher a minimum of a $1.50 commission, and some deliver significantly higher earnings.
I am aiming to put this on some of my websites as most of them are niche based blogs. But if you are in the business of publishing! either content or say a magazine publisher, pay a visit to the RevResponse site.

Following is the press release;

LOS GATOS, Calif., April 15 /PRNewswire/ -- Internet publishers who have joined RevResponse.com's publisher network have been praising the new platform as a breakthrough in website monetization since its successful launch on April 1, 2008. RevResponse.com's parent company NetLine Corporation states that the rate of new partner adoptions is exceeding expectations.

"It's clear that online publishers are looking for an alternative to ad-based PPC programs like Google's AdSense," said Robert Alvin, CEO of NetLine Corporation. "The ability to monetize their sites with higher payouts and a stronger value proposition are the two distinguishing factors that are resonating the most with our partners."

RevResponse.com generates revenue for its partner publishers by providing them with free contextual content in the form of complimentary business and tech magazine subscriptions, whitepapers, product trials, podcasts, and document downloads which the publishers are able to offer to their users. Each qualified subscription or offer request guarantees the publisher a minimum of a $1.50 commission, and some deliver significantly higher earnings.

While in Beta mode, publishers saw significant growth in their earnings by using RevResponse.com, which they attribute to its targeted and relevant catalog of valuable free business-to-business resources. Publishers are also crediting the ability to communicate with the RevResponse.com team during the Beta test and after the release for the success of the program and the revenue they were able to generate.

"Using the online forum, we communicated directly with the RevResponse team to provide input on our experiences with the new site. Within hours, the feedback we provided had been analyzed and in many cases implemented," said Deb Alloway of ToolButton.com. "NetLine has been a great company to work with, not only because of the revenue dollars they have helped us earn, or the inventory they provide, but because of the personal contact and respect they have for their partners."

Publishers have also praised RevResponse.com for maintaining the integrity of their websites. RevResponse.com allows publishers to generate income without inundating their audience with ads and allows them to retain their audience within their own site, without any redirects. All content/landing pages offered through RevReponse.com can be co-branded to match the look and feel of a partner's site.

"We've worked hard to maintain the integrity of our partners' sites," added Alvin. "It strengthens audience retention on the primary site which keeps everyone happy."

RevResponse.com expects tens of thousands of partners to join the program by year's end. For more information, visit http://www.revresponse.com/.

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Come Through The Recession Shining! For Widget Marketeers Only!

Michael Jones, the CEO of Userplane has some advise and says the ads are going in the way of Social media in times like these. He mentioned this in a guest post on TechCrunch. But I feel he is doing a bit of branding work!!
I liked the idea and it appeals, only if I was in the business of widget making. Looks more like Mr. Jones is trying get his company through recession. Not a bad idea, get your marketing plan on a social networking news hub like Techcrunch, and tell people that widgets is THE thing!
But the problem with sites like Techcrunch, people are capable of reading in between the lines. So the comments come out, at the moment is about 55! Some agreeing and some not with the widgets idea.
I think Widgets has a place and there may be others But you can always learn something ;) from people like Mr. Jones, and who knows he might like myadlets!
Alright, here is the link to the article! on TechCrunch,

and Here is Userplane, take a ride!
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Turning Ad On Dove! It is an onslaught(er)

In just a few sentences, what is the problem?

Unilever, the company behind products like Dove soap, is driving forest destruction and speeding up climate change by buying palm oil from companies which are destroying Indonesia's rainforests to make way for palm oil plantations. By their own admission, Unilever is the biggest single user of palm oil in the world.

Unilever pretends to be an environmentally responsible company, but what it is actually responsible for is destroying areas of rainforest, driving species extinction and speeding up global warming. Being one of the biggest users of palm oil on the planet, Unilever must stop buying palm oil from these companies and call for a halt on the destruction of Indonesian forests to grow palm oil.

Talk to Dove before they destroy Paradise Forests:

Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia's rainforests. We've got the proof. They're causing forest destruction, species extinction and climate change.
About the music:
The song's called "There They Go". It was made specifically for the Greenpeace video by a Czech band called Ohm Square. http://www.myspace.com/ohmsquare
This ad by Dove prompted Greenpeace to crate the above;

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Monetize Your Mobile content with New AdSense Image Ads

Inside AdSense is telling us that mobile unit of AdSense released mobile image ads and that they are now available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, and the UK and of course in USA.
So what does this means to your mobile content or dot mobi site? another way to monetize your mobile publishing.

The Google mobile advertisers are also in the rise according to the same post and is understood with new capabilities of the phones like Nokia N Series, iPhone and countless other smart phones that are available in the countries mentioned above.
Talking about mobile use, I have a small story to tell. A friend of mine in Japan, does not have a home phone, nor does he have a high speed internet line. All are done via the phone. When he comes home in the evening computer connects to the internet via his cell phone. It is not long before that the mobile use will increase multi folds everywhere else. So will the mobile content.

If you're a current AdSense for mobile content publisher, and you want to take the advantage of new image ads, you need to update your AdSense code in order to enable image ads for your site.
For more information on this subject follow the link to find more informations and instructions on mobile image advertisements.

Inside AdSense: Image ads for your mobile content

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Friday, April 25, 2008

First Online Casino AD Banned, For Irresposible Advertising

LONDON (Reuters) - A gambling advertisement that claimed online betting would improve sexual prowess and self esteem has become one of the first campaigns to be banned under tough new laws, following criticism from the advertising watchdog.

The national press campaign for online casino Paddy Power was irresponsible in linking gambling to "seduction, sexual success and enhanced attractiveness", the Advertising Standards Authority (ASA) ruled.

The advert, published in the Times, featured a dwarf in a limousine flanked by two beautiful women, smoking a cigar and holding up a champagne glass.

A strapline accompanying the advert said: "Who says you can't make money being short?"

The ASA, in a separate ruling, also criticized a gambling television advertisement campaign that featured "slapstick, juvenile humor that was likely to appeal to children".

The Intercasino campaign also featured dwarves, this time undertaking "Jackass-style" stunts including rolling down hills in dice outfits and sliding down bell-ropes dressed as fruit-machine cherries.

The watchdog has banned both campaigns in the UK -- the first since tough new gambling advertising laws were introduced last September.

Upholding a complaint against Paddy Power, the ASA criticized it for linking gambling with sexual success and an improved self-image.
Continue reading at Reuters.
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Monday, April 21, 2008

GOOG-411, The New Yellow Book!

I just came across this Google service and tested it out. I like the product and the way it handle most of our daily needs when we need to find a local product or service.
I asked for a plumber and I got connected. Apologized to the lady who answered and hung up. But one thing I know is that I will pickup my phone instead of that big fat book.
You don't need a computer
, an Internet connection, or even the keypad on your phone or mobile device. GOOG-411 is voice-activated, so you can access it from any phone (mobile or land line), in any location, at any time. For free. (Google doesn't charge you for the information or for connecting you to the business you're looking for. Keep in mind, though, that your telephone company may apply regular charges for making a phone call or receiving an SMS.)

Dial (1-800) GOOG-411. Say where. Say what you're looking for. GOOG-411 will connect you with the business you choose.

If you are calling from a mobile device, GOOG-411 can even send you a text message with more details and a map. Simply say "Text message" or "Map it."

Currently, GOOG-411 is only available in the US for US business listings and you have to be speaking English at the moment. Also if you do not want to reveal you phone number, just block your caller ID before you call. With many phone services, you can do this by dialing *67 before the phone number. In most cases, you can also block your number through the menus on your mobile phone. For specific details on how to block your caller ID, contact your service provider.

You can get more information on Goog-411 here. And I learned about this from Big Marketing.

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Podcasts and Online Video Show Ads Beats Traditional Online Ads

Podcasts and Online Video Show Ads are Three Times More Effective Than Traditional Online Ads

First Industry Studies Measure High Ad Effectiveness Across Four Product Categories Over Two Years

ad:tech San Francisco 2008

SAN FRANCISCO--(BUSINESS WIRE)--Podtrac, the leading network of podcasts and online shows, today announced the results of four independent advertising effectiveness studies with TNS, a global market research company, which reveal podcasts as having a three-fold ad effectiveness increase over traditional online video and a seven-fold effectiveness increase over television. Unaided ad awareness across two years of studies was 68% compared to industry benchmarks of 21% for streaming video and 10% for television. The studies spanned two years, from February 2006 to March 2008, and multiple product categories including: television programming, automobile, financial services, and digital imaging. 52 online shows and podcasts participated in the four campaigns studied and 6,869 audience members participated in the research.

Ad formats consisted of: embedded :15 and :30 host-read audio and video ads, embedded :10 and :15 produced video ads, ad banners on publisher websites, and social networking in the form of publisher blog entries about advertised brands and related topics. Podtrac developed the advertising effectiveness methodology in conjunction with TNS.

The study showed embedded advertising in online shows and podcasts to be highly effective for increasing brand awareness, usage intent and positively impacting brand perceptions across four diverse product categories: television programming, automobiles, financial service, and digital imaging. Results included:

Average unaided ad recall of 68%

Average aided ad recall of 89%

73% average increase in likelihood to use/buy vs control group

69% having a more favorable view of advertiser due to ad exposure

The unaided awareness level of 68% is considerably higher in podcasts and online shows than in other offline and online media, said Mark McCrery, Podtracs CEO and Co-Founder. Narrowly targeted audiences, appropriate ad formats, content relevance, and show host involvement are some of the factors which come together to produce highly effective ads in online shows and podcasts.

The data also suggest audiences are paying close attention to show content and the embedded ads within them which greatly increased ad effectiveness in the studies, said Doug Keith, former Vice President of the Media & Entertainment Group at TNS and currently President of Future Research Consulting. The high unaided ad recall figures are no doubt the results of a less cluttered environment.

Online shows and podcasts have loyal audiences who pay attention to advertisers who support the shows they regularly listen to or watch, said Velvet Beard, Podtracs Vice President of Products. The studies showed a 73% increase in likelihood to use or buy an advertised product which is an indication of successful targeting, the unique relationship audience members have with the hosts of todays online shows, and their ability to quickly move audiences from awareness to consideration to purchase. The studies showed that 69% of audience members have a more favorable view of in-show advertisers, which means a tremendous amount of goodwill goes to advertisers of online shows when show selection is intentional and advertising and ad formats are integrated into show formats.

The 52 podcasts and online shows studied as part of the research include: This Week in Tech, MacBreak Weekly, net@night, and Daily Giz Wiz all with TWiT.tvs Leo Laporte; MacBreak, MacBreak Tech and This Week in Media with PixelCorp.tvs Alex Lindsey; Geek News Central with Todd Cochran; SDR News with Andy McCaskey; Feast of Fools; Filmspotting; and FlashTV.

Spending on online video ads represents less than 4% of all Internet advertising and just 1% of the amount spent on TV, according to eMarketer. But growth is expected with eMarketer forecasting U.S. spending more than tripling to $4.3 billion in 2011. The size of podcast monthly audiences is expected to reach 50 million by 2010.

McCrery is presenting the data at Adtech San Francsico on April 17, 2008 at 11:00 AM PST.

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Six Apart Gets Into Advertising?

That is what the Silicon Alley Insider is telling. Perhaps Ad networks are bottom rung of enterprise 2.0?

Here's what Six Apart Say About Its Advertising Program:


We've created relationships with some of the top brands in the world, and give you the freedom to choose the ads you want to run.


We've made it easy for you to manage your ad campaigns with our intuitive interface.


We've developed a number of innovative, non-traditional advertising programs that go beyond display ads.


Take advantage of our personalized marketing and promotional assistance to earn more profit.


Apply to take part in our VIP Program, designed to promote and support high-traffic bloggers.

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Saturday, April 19, 2008

Google Website Optimizer™ Free And Live!

ad:tech Conference was a Bang, no may be more like a KabOOOM for me. I learned a lot about the subject that I am going to spend some time learning the subject and the people. But at the same time, I am going to use some stuff that I learned into action. And I am going to point you to those as well. One thing I saw was the Google Website Optimizer™ being launched out of beta as an independent product. It was a part of the Google AdWords™ advertising service only, and of course only people with AdWords accounts could access it. Now this website is free and the only thing you need is a Google account. The website is at, what else WebsiteOptimizer. There is also a blog about Google's Website Optimizer, where you could find more information about optimizing web sites. The blog will keep you up-to-date with product news, industry insights, testing strategies, and other educational information from the Google Website Optimizer team and their partners. The first of such articles could be found by following this link;
Official Google Website Optimizer Blog: Content Testing Goes Mainstream

I already started testing the service and the best features is rather than guessing how a webpage might look best and appealing to your users, visitors, you can continually test different combinations of website content, such as images and text, to see which one yields the most sales, sign-ups, leads or other goals. Basically making your users your beta testers, like Microsoft does with its products.

The Web site Optimizer is available in 27 languages worldwide: Czech, Danish, Dutch, English (Australia, UK & U.S.), Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil & Portugal), Russian, Spanish, Swedish, Tagalog, Thai and Turkish.
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Tuesday, April 15, 2008

Recalling Power Is High With Green Advertising

Burlington, MA-April14, 2008-Consumer recall of advertising with "green" messaging is very high, with more than a third (37.1%) of consumers saying they frequently recall green messaging and an additional third recalling it occasionally (33.1%), according to a new Burst Media survey. The online survey, conducted in April 2008 with more than 6,000 web users 18 years or older, explores how consumers are incorporating green or environmentally friendly services and products into their daily life, and their perception of green claims made by advertisers.

Consumers do not automatically accept green claims made in advertisements. In fact, the Burst survey found one in five (22.7%) respondents say they seldom or never believe green claims made in advertisements. Two-thirds (65.3%) of respondents say they "sometimes" believe green claims made in advertisements, and 12.1% say they "always" believe green advertising claims. Skeptical consumers want to be able to investigate claims, and many do. Burst's survey found that 41.6% of consumers frequently or occasionally research the claims made in green advertisements, with only 30.1% refraining from any further research.

The Burst survey found that four out of five (79.6%) respondents use the Internet to conduct personal research on green initiatives and products. The survey also found that many respondents find the availability of corporate information on green and environmentally safe products and services lacking. Burst's survey showed that 41.6% would rate corporate information as only average and many others would rate the information as fair (20.8%) or poor (17.2%).

The Burst survey also revealed several interesting findings about the green consumer. These include:

  • Green is a goal of many, attained by few: More than four out of five (81.9%) respondents have incorporated some level of green activity into their lives - only 12.9% are "not green at all". Although most respondents have integrated green activity into their daily lives, few (5.2%) are "completely green". In fact most respondents are "aspirationally green" - a plurality (43.9%) incorporate a few things that are green into their daily lives but "have a long way to go", and another 38.0% attempt to be "as green as possible, but not 100%".
  • Varied reasons for pursuing Green activities - The motivators to go green are many, but respondents most frequently cite "good for the environment" as the reason they include green behavior in their daily lives. Other reasons cited for going green include to impact the future", "to live a better quality of life", good for the community (32.5%), desire to make a difference (31.2%), desire for a healthy body (29.8%), and desire to live simply and use less (29.2%).

    An intriguing survey result is the reason stated for why the "aspirationally green" and "completely green" segments have adopted these behaviors. Three out of five respondents who are "aspirationally green" cite "good for the environment" as a reason for going green - clearly the leader among all reasons offered. However, among the "completely green" segment the top reason for going green is "to live a better quality of life": followed by "good for the environment".
  • Disparate Green topics motivate online research: Survey data showed that consumers research many different green topics. The most popular online green content is recycling information, and healthy recipes. These are followed by information on alternative energy sources, natural remedies, eco-friendly cleaning products, green technologies, nature/outdoor recreation, tips for simple living, gardening/organic gardening, and organic foods.

"Businesses that can support their claims in their green messaging and sustainability topics in a way that incorporates the consumer in the conversation are at an advantage in the marketplace," said Jarvis Coffin, CEO of Burst Media. "In providing information that is accessible, transparent and easy for consumers to share, businesses have the opportunity to reach consumers in relation to a core personal value."

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Aggregate Knowledge Is A Finalist for 2008 Red Herring 100

SAN MATEO, Calif.--(BUSINESS WIRE)--Aggregate Knowledge, the leader in Discovery, today announced it was named a finalist for the Red Herring 100 Award, honoring the 100 most innovative private technology companies based in North America. The Red Herring editorial board diligently surveyed the entrepreneurial scene throughout the North American region and identified the top 200 out of more than 800 closely evaluated companies that are leading the next wave of innovation. Past award winners have included Google, Yahoo!, Skype, Netscape, Salesforce.com and YouTube.

We can see the exciting evolution of the technology sector reflected in the quality and variety of exceptional companies that we had to choose from in putting our list together, said Joel Dreyfuss, editor-in-chief of Red Herring. It was tough to choose just 200 finalists from such a large list of excellent contenders, and we are very happy with the quality of the companies we selected as finalists.

We are honored to be recognized by Red Herring for our innovations in Discovery, said Paul Martino, CEO and founder of Aggregate Knowledge. Whether its a Pique Discovery Ad which reveals that people reading about migraines are buying green tea or a discovery email that shows you all the cool DVDs that people are buying after Oscars night people love the discovery experience. Our Pique Discovery Ads are helping more than 100 million people find both the expected and unexpected across our network of publishers and advertisers.

Aggregate Knowledges Pique Discovery Network offerings enable customers to leverage real-time consumer interest into their advertising and marketing campaigns. Pique Discovery offerings enable customers to deliver highly-targeted product and content placements based on what other people are actually doing, anonymously and in aggregate, across the web. Customers working with Aggregate Knowledge automatically convert their entire product and content catalog into campaign creative and deliver them into any channel, including advertising, emails, mobile phones and across web sites.

Aggregate Knowledge delivers more than 1 billion product and content placements a month to more than 100 million people. Companies joining the Pique Discovery Network include The Washington Post, CBS Mobile, BusinessWeek, LA Times, The Health Central Network, SmartBargains, ShopLocal, Sony Style, Delightful Deliveries and Vinfolio.

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Monday, April 14, 2008

Introduction to AdWords Editor

AdWords Editor is a free application from Google to manage your ad campaigns. It allows you to download campaigns to your computer, revise and edit them and upload the new campaigns.
To make users familiar with AdWords Editor, 'Introduction to AdWords Editor' webinar was held a few weeks ago. Mollie Klurfeld, an AdWords Editor specialist, shared tips for using the application to manage large AdWords accounts. Mollie demonstrated the following tasks:
· Add Ad campaigns, ad groups, ad text and keywords
· Edit ads and keywords in bulk
· Copy and move ad groups and keywords
· Find and replace ad text
· Find duplicate keywords
· Quickly perform advanced bid and URL changes

Here is the complete Webinar on YouTube;

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AdSense A Word Of Caution.

Adsense Blog posted this item on 9th April. Since it is very important I am posting the whole article as well as a link to the original.
Inside AdSense: A word of caution

"Of late, we’ve received a few emails from new AdSense applicants about not being accepted into the program despite paying a specific amount of money or buying a CD package.

We’d like to take this opportunity to state that we're not affiliated with any third-parties that solicit payment to join the AdSense program or that sell CDs with money-back guarantee offers. AdSense is a free product offered to publishers by Google Inc., and there’s no cost or obligation involved. As a result, we recommend that prospective publishers exercise caution when presented with such offers.

To submit an application, simply visit www.google.com/adsense. Please also review our program policies and our application tips before applying.

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Friday, April 11, 2008

false advertising lawsuit, verizon vs time warner cable.

According to this news item on ZDNet, Verizon Communications filed a lawsuit accusing rival Time Warner Cable of false advertising.

Verizon said Time Warner Cable's TV ads falsely imply that Verizon's Fios video service requires a satellite dish, that it does not include phone, broadband and video, and that Time Warner's network is better, in a lawsuit filed on Wednesday at the U.S. District Court for the Southern District of New York.

To compensate for "immediate and irreparable harm" to the reputation of its brand, Verizon demands an injunction barring Time Warner Cable from running the spots. It also wants Time Warner to air ads retracting the claims, in addition to financial redress for damages, including attorney fees and profits lost.

A spokesman for Time Warner said the suit was "without merit," and the firm looks forward to "defending against it in the appropriate venue."

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Google AdWords at ad:tech

Google AdWords at ad:tech! Learn You AdWords Fundamentals at ad:tech
Google will be presenting at ad:tech Special events. If you have not you can still register. Exhibit hall is free if you register before 15th, a $125 value.

The Google Marketer's Playbook

Interested in reaching the right audience, using offline advertising to drive search, or boosting ROI? Come and join experts from Google as they discuss strategies for making the most of Google AdWords and other Google products.

Sessions and times will be posted by the room and at the Google booth.

Location: Room 110


Tuesday, April 15, 2008:

12:00 - 1:00:

AdWords Fundamentals

3:30 - 4:30:

Optimization Strategies: Part 1

4:45 - 5:45: Efficiently Managing Your Account with tools like the AdWords Editor and more

Wednesday, April 16, 2008:
9:30 - 10:30: What's New with Google Analytics and Website Optimizer? (Product Announcement)
11:00 - 12:00: Increase Your Advertising Reach
2:45 - 3:45: Optimization Strategies: Part 2
4:00 - 5:00: Measuring and Tracking For Success with Google Analytics and AdWords

Thursday, April 17, 2008:
12:00 - 1:00: What's New with Google Analytics and Website Optimizer? (Product Announcement)
1:15 - 2:15: Online Video Advertising at Scale
3:15 - 4:45: Successful Web Analytics - presented by Avinash Kaushik

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Wednesday, April 9, 2008

Yahoo! Tests Google Inc.'s AdSense for Search, to deliver relevant Google ads alongside Yahoo!'s search results.

This news got financial pundits jumping all over the globe. I am sure someone at Microsoft must be jumping up and down too!. Even if he is not jumping, this latest move by Yahoo will add complications to Microsoft's wish to get Yahoo under its arms.

SUNNYVALE, Calif., Apr 09, 2008 -- Yahoo! Inc., a leading global Internet company, announced today that it will begin a limited test of Google Inc.'s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.

As previously announced, Yahoo!'s board of directors is exploring strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements. The Company noted that the testing does not necessarily mean that Yahoo! will join the AdSense for Search program or that any further commercial relationship with Google will result. The Company further stated that it would not comment on the nature or timing of any potential relationship.

SOURCE: Yahoo! Inc.
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Tuesday, April 8, 2008

AlwaysOn Selects Chitika as a Northeast 100 Top Private Company!

April 2, 2008-MARLBOROUGH, Mass.–(BUSINESS WIRE)–Chitika Inc., (www.chitika.com), a leader in online branding and advertising, today announced that it has been chosen by AlwaysOn as one of the Northeast 100 Top Private Companies. The first-annual Northeast 100 list was compiled by the AlwaysOn editorial panel. In order to be eligible for the list, companies in the Northeastern United States had to be creating new business opportunities in high-growth markets, demonstrating significant market traction and pursuing game-changing technology in a key sector. AlwaysOn received hundreds of nominations for this year’s list.

Chitika and the Northeast 100 Top Companies for 2008 will be honored at the AlwaysOn Venture Summit East to be held April 7 – April 9, 2008, at the Four Seasons Hotel in Boston, MA. Venture Summit East, a two-day gathering that highlights the significant economic, political and technology trends impacting the global growth investor, features the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern US in keynote presentations and panel debates. The idea behind the Northeast 100 companies list is to identify the most promising entrepreneurial opportunities and investments in the Northeast region’s technology industry.

“For the first annual elite Northeast 100 list we surveyed more than 500 venture investors, investment bankers, and technology insiders, who nominated hundreds of companies to determine the Northeast 100 winners,” said Tony Perkins, founder and editor, AlwaysOn Network. “Each of the Northeast 100 winners had to demonstrate leadership among their peers in the following areas: innovation, market opportunity, commercialization, media buzz, and stakeholder value creation. We congratulate them all on this great honor!”

Chitika is the leading blog branding and advertising company. Chitika ad units insert brand messages into relevant blog postings, matching site content and reaching a targeted audience. Using the company’s network of 17,000+ bloggers and publishers, hundreds of name brand advertisers introduce consumers to their brands through relevant, interactive ads. As a full-service brand and ad network, Chitika provides companies and their media planners with a distinctive opportunity to engage consumers in relevant conversations about their brands. It also provides bloggers with the opportunity to monetize the traffic to their relevant content.

“Since 2003, Chitika has been a leader in turning the blogosphere into a vibrant and highly targeted network for brands and publishers, and it’s an honor to be recognized by AlwaysOn for our ‘game-changing technology,’” said Venkat Kolluri, CEO, Chitika. “We’re committed to keeping the big ideas coming, such as our new Viral Branding Unit, to ensure publishers and advertisers continue to ride the wave of innovation in online advertising, from video to viral and beyond.”

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Let the Dogs Out, Or Advertise On Yelp!

When almost all web based business models are clamoring advertising money, the advertisers are also barking at the gates of successful web sites. I usually visit Valley Girl, Sarah Lacy to see what she has found in this world of technology including online advertising. This time I found that she has written about Yelp and about advertising on this review site. my girl friend and I, check out many things at Yelp, mostly restaurant ratings and clubs. I know some folks at Yelp but I have yet been to one of their parties. I plan to make it sooner. But I am yet to see an ad on Yelp too. Then I learned by reading the article, a new side to advertising for Web 2.0 companies!. Would you like to sponsor this?

So where does the real people go at this time?

So much to learn!. Feel like an infant in this advertising world. You also can start by reading the fine article.

"Don't be fooled by Jeremy Stoppelman's persona. The barely-30 CEO of local-review site Yelp may exude the Web 2.0 ethos, sporting jeans and T-shirts about town, bringing his dog, Darwin, to work, and hosting blowout parties at San Francisco's swank Roe or his own South-of-Market Street loft.
Just beneath the hipster facade, Stoppelman is serious about business. During an hour-long interview,Web-based business models are all clamoring for ad dollars, but how many of them have asked the hard questions of themselves? Like, "Will our users click banner ads?""

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Contextual Advertising with td AdMatch

Advertising News, a series of articles from MyAdlets with one of the oldest forms of advertising, Press Releases, from advertising firms.

TradeDoubler, the global digital marketing company, today announces the launch of td AdMatch, its cutting-edge contextual advertising solution. td AdMatch is designed to maximize the performance of online advertisements and is unique in its ability to serve ads across text, product and display ad formats

td AdMatch scans the content of web pages and contextually matches ads alongside related website content. By improving the relevancy of advertising on publisher websites, internet users are more likely to respond - helping to drive higher quality click-throughs and increase results for both advertisers and website publishers.

As a supporter of contextual advertising, Chris King, Head of Affiliates at BT, said: “We’re excited about the possibilities afforded by td AdMatch. Online consumers are becoming ever more savvy and the need for solutions to more effectively engage with them through targeted, relevant advertising is growing. td AdMatch will allow BT to drive even better performance from our ads through contextual targeting.”

Joshua James, Head of Client Services at eConversions, has been impressed with the initial trials of td AdMatch and comments, “Having been chosen to help trial TradeDoubler’s td AdMatch solution, we at eConversions have been very impressed with the initial results and are eagerly anticipating the full launch. With the ability to display contextual product feeds, image and text ads, or even all three, td AdMatch can add true value to a website. However, what really separates td AdMatch from its rivals, is how it is able to match such highly relevant ads to the content of a website – something others have promised but, thus far, failed to deliver upon.”

td AdMatch works across automated and manual specified keyword matching and allows publishers to create their own, customized ads. The product ensures control and transparency for the entire network, with advertisers only appearing on approved sites and publishers only receiving ads for advertisers they have applied to.

Commenting on the launch of the new solution, Ben Manning, Product Director at TradeDoubler, says: “td AdMatch allows TradeDoubler to harness our broad and diverse range of advertisers and contextually match their ads to content from our extensive affiliate network, whilst giving control and transparency to both publishers and advertisers. This vast breadth is important because it increases relevancy and allows more accurate targeting of an advertiser’s audience to drive even more results.”

td AdMatch follows the launch earlier this month of TradeDoubler’s product search solution, MyShop.


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Sunday, April 6, 2008

How are advertisements purchased online?

How are advertisements purchased online? There are many way that advertisements are purchased but CPM, CPV, CPC (PPC), and CPA are the most common methods of purchasing online advertising or internet advertising. The others include CPL, and CPO. These methods are found at any major and small advertising service providers such as Google,Yahoo,MSN and many other providers such as Performics, Hydra Network, Motive Interactive, Commission Junction/BeFree, LinkShare, Primeq or Azoogle.

The other uncommon methods are such things like Sony's famous "All I want for Christmas is a PlayStation Portable.". a fake advertising campaign via a fake weblog. Although Sony got caught, and apologized, it bring the brand name forward.

Then there is pages like The Million Dollar Homepage that only require a one time payment ($1 per pixel of advertising space) and the advertisement is run as long as the website is alive. But the pitfall of these type of advertising is that after the initial torrent of people coming to the site, interest wanes and the site might disappear all together. Then again there will be million more pages like that, copycats or not.

Back again to acronyms;

  • CPM (Cost Per M, thousand Impressions (The M in the acronym is the Roman numeral for one thousand.)) is where advertisers pay for exposure of their message to a specific audiences in usually targeted websites.. CPM costs are priced per thousand impressions.
  • CPV (Cost Per Visitor) is where every visit to the advertisers site via the advertisement is accounted and charged for.
  • CPC (Cost Per Click) is also known as Pay per click (PPC) and is widely used and known in the online advertising arena. Advertisers pay every time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words also known as ADWORDS that direct relevant traffic to their website. CPC( PPC) is different from CPV in that in the former, each click is paid for regardless of whether the user makes it to the advertisers site.
  • CPA (Cost Per Action) advertising is performance based and commonly used in the affiliate marketing sector of online advertising. In CPA, the blog owner or site owner takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. The advertiser at the same time get exposure and search keywords to be used in next round of advertising, which could be any of the above such as CPM, CPV, CPC (PPC). This is the best type of rate advertisers and the worst type of rate to publishers. The other two which falls under CPA is CPL (Cost Per Lead) and CPO (Cost Per Order). CPL is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale or genarates loyalty. CPO (Cost Per Order) advertising pay based on each time an order is transacted which could be a percentage of the profit!.

So now you know a bit about some online advertising acronyms, put them to use and make some money online either as a publisher or an advertiser..

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