Google Search Surges Ahead In August.

Google solidified its place as the preferred search engine in August Sliding further from Microsoft and Yahoo.

People preferred Google 63% of the time in August, compared to 61.9% in July, according to figures released Friday by comScore. Yahoo came in second in August at 19.6 per cent, down .9 per cent from July. Microsoft garnered 8.3 per cent of traffic in August, down .6 per cent from a month prior.

So I guess you know where to take your advertising, the online advertising.

Tags: online advertising, Google Search, comScore

Rubicon Project and Why Why Economy Won’t Hurt Online Ad Spend!

This morning I read this interview by ADOTAS that I found to be very informative. It also prompted me to pay more attention to Rubicon Project as well. I think the following snippet should give you an idea of the complete interview that explains why we should advertise our advertising.

ADOTAS: What inspired you to create the Rubicon Project? What did you think was missing in the market?

ADDANTE: Mainly we felt that there was an intense need within the market for a neutral party that would benefit both ad networks and publishers. Online advertising is a huge $27 billion industry, but still 80% of the inventory goes unsold. This is a huge drain in the revenue publishers could be making.

A huge growth spurt in ad networks has occurred over the last few years – there were about 15 ad networks seven years ago and today there are almost 400 different networks. The link between these networks and web publishers was inefficient. There was a huge need for a manageable solution — this is what the Rubicon Project sets out to provide.

Adotas Kathleen, interviews Addante.

Tags: ADOTAS, ADDANTE, Online advertising, Rubicon Project

Online Advertising Revenues Up Despite Economic Woes.

Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net)

As I mentioned in a post earlier, I visit IAB Interactive Advertising Bureau, to get a part of my information. So the latest news on Internet advertising is that Spending on Internet advertising continues to climb -- year over year -- reaching $5.8 billion for the three-month period ended March 31, 2008, as visible on the above graph.
"“We continue to experience significant growth and vitality in interactive marketing, media and advertising,” said Randall Rothenberg, president and CEO of the IAB. “We expect growth to continue, as consumers spend more and more time online, and marketers find more – and more innovative – ways to reach them through digital media.” "
But it is necessary to know that the numbers dipped a little fro Q4 2007 numbers, which was 5.9 billion.

So all those money you have been making on Internet is a part of that number!. Even though the times are hard on economy all over the world, advertisers are turning to the most accessed media of the day for their advertisements, next to TV. The reach of Internet is also growing. The 'net is reaching even into the far corners of the world, villages in India. It is just not a novelty any more. The village farmers are finding the market prices of their produce and pushing middle men to share the lions share of profits with them. People are realizing the value of Internet all over the world and finding many ways to find ways to get Internet too. A village in Sri Lanka, an Island off south of India, enjoying Internet services, even before they got a single telephone line to the village, thanks to a wireless mesh system. This system is being adopted many other places all over the world.

So everyday, the 'net is becoming the mall of the world. Just like the mall advertising, shops and marketeers need to reach their share of audience and it is you who will be the middle man or middle woman. With multitude of websites and blogs, introducing the products and wares to the people and inturn driving the world market.

So be not modest, Online marketeers, publishers and advertisers you form the backbone of this ever climbing internet advertising market! So work at it and as promised, we will be bringing you every bit of information that we think is valuable.
So why not register get MyAdlets delivered!

So like you and I there are many people who are benefiting form the 'Net

Tags: myadlets, online advertising, IAB, Interactive Advertising Bureau, Internet advertising, Online Advertising, wireless mesh

What Are The Standard Ad Sizes For The Internet?

As I am all about advertisements, I usually visit IAB, The Interactive Advertising Bureau, for get information and guidelines. IAB usually gives the sizes, weight and other information such as duration of animation.
You may have found your browser eating out your CPU power, specially if you have multiple tabs open and they happen to be running ads. Flash ads are notorious for taking over your CPU for themselves.
So it is best to follow those guidelines when you are designing websites and templates. Usually people tend to run on blogs such as mine on blogger and the other popular platform, Wordpress. So there are multitude of designers and developers for both the platforms catering to the needs of users.
Remember, if your website gives a bad experience to users, it does not matter how good your site is, people tend to run away from your site and find alternatives. So even if you have crammed your site with ads, you might never reach the dream, making money on the internet!.

So be careful in the design of your website. Follow the IAB guidelines as they have done their homework on Internet Advertising or Online Advertising as many calls it.
As I mentioned, I am alway on the lookout for good, no! best templates for blogs and one site I usually visit is Fresh 01. They make some very best templates for the blogger all over the world.
Even if you have been to the site, browsed through the templates and even installed one, you may have not noticed that they als run a good blog, always with good advise and help on upgrading Wordpress etc.
What Fresh 01 also did was to create a advertisement size template for the Internet advertisements. Which I have posted above (after reversing the colors). You can also download a PSD, photoshop version of the file at frest 01.

IAB Interactive Advertising Burea,
Fresh 01 Blog Article.

Tags: Internet Advertising, Online Advertising, ad sizes for internet, Interactive Advertising Burea, IAB, wordpress, blogger, making money on the internet

First Online Casino AD Banned, For Irresposible Advertising

LONDON (Reuters) - A gambling advertisement that claimed online betting would improve sexual prowess and self esteem has become one of the first campaigns to be banned under tough new laws, following criticism from the advertising watchdog.

The national press campaign for online casino Paddy Power was irresponsible in linking gambling to "seduction, sexual success and enhanced attractiveness", the Advertising Standards Authority (ASA) ruled.

The advert, published in the Times, featured a dwarf in a limousine flanked by two beautiful women, smoking a cigar and holding up a champagne glass.

A strapline accompanying the advert said: "Who says you can't make money being short?"

The ASA, in a separate ruling, also criticized a gambling television advertisement campaign that featured "slapstick, juvenile humor that was likely to appeal to children".

The Intercasino campaign also featured dwarves, this time undertaking "Jackass-style" stunts including rolling down hills in dice outfits and sliding down bell-ropes dressed as fruit-machine cherries.

The watchdog has banned both campaigns in the UK -- the first since tough new gambling advertising laws were introduced last September.

Upholding a complaint against Paddy Power, the ASA criticized it for linking gambling with sexual success and an improved self-image.
Continue reading at Reuters.
tag: Irresposible Advertising, online advertising, Paddy Power, Advertising Standards Authority,

How are advertisements purchased online?

How are advertisements purchased online? There are many way that advertisements are purchased but CPM, CPV, CPC (PPC), and CPA are the most common methods of purchasing online advertising or internet advertising. The others include CPL, and CPO. These methods are found at any major and small advertising service providers such as Google,Yahoo,MSN and many other providers such as Performics, Hydra Network, Motive Interactive, Commission Junction/BeFree, LinkShare, Primeq or Azoogle.

The other uncommon methods are such things like Sony's famous "All I want for Christmas is a PlayStation Portable.". a fake advertising campaign via a fake weblog. Although Sony got caught, and apologized, it bring the brand name forward.

Then there is pages like The Million Dollar Homepage that only require a one time payment ($1 per pixel of advertising space) and the advertisement is run as long as the website is alive. But the pitfall of these type of advertising is that after the initial torrent of people coming to the site, interest wanes and the site might disappear all together. Then again there will be million more pages like that, copycats or not.

Back again to acronyms;

• CPM (Cost Per M, thousand Impressions (The M in the acronym is the Roman numeral for one thousand.)) is where advertisers pay for exposure of their message to a specific audiences in usually targeted websites.. CPM costs are priced per thousand impressions.
  

• CPV (Cost Per Visitor) is where every visit to the advertisers site via the advertisement is accounted and charged for.
  

• CPC (Cost Per Click) is also known as Pay per click (PPC) and is widely used and known in the online advertising arena. Advertisers pay every time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words also known as ADWORDS that direct relevant traffic to their website. CPC( PPC) is different from CPV in that in the former, each click is paid for regardless of whether the user makes it to the advertisers site.

• CPA (Cost Per Action) advertising is performance based and commonly used in the affiliate marketing sector of online advertising. In CPA, the blog owner or site owner takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. The advertiser at the same time get exposure and search keywords to be used in next round of advertising, which could be any of the above such as CPM, CPV, CPC (PPC). This is the best type of rate advertisers and the worst type of rate to publishers. The other two which falls under CPA is CPL (Cost Per Lead) and CPO (Cost Per Order). CPL is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale or genarates loyalty. CPO (Cost Per Order) advertising pay based on each time an order is transacted which could be a percentage of the profit!.

So now you know a bit about some online advertising acronyms, put them to use and make some money online either as a publisher or an advertiser..

tag: online advertising, CPA (Cost Per Action), CPO (Cost Per Order), CPL (Cost Per Lead), CPC (Cost Per Click), CPV (Cost Per Visitor), CPM (Cost Per M, thousand Impressions), fake advertising campaign, "All I want for Christmas is a PlayStation Portable."