ad:tech Conference was a Bang, no may be more like a KabOOOM for me. I learned a lot about the subject that I am going to spend some time learning the subject and the people. But at the same time, I am going to use some stuff that I learned into action. And I am going to point you to those as well. One thing I saw was the Google Website Optimizer™ being launched out of beta as an independent product. It was a part of the Google AdWords™ advertising service only, and of course only people with AdWords accounts could access it. Now this website is free and the only thing you need is a Google account. The website is at, what else WebsiteOptimizer. There is also a blog about Google's Website Optimizer, where you could find more information about optimizing web sites. The blog will keep you up-to-date with product news, industry insights, testing strategies, and other educational information from the Google Website Optimizer team and their partners. The first of such articles could be found by following this link;Official Google Website Optimizer Blog: Content Testing Goes Mainstream
I already started testing the service and the best features is rather than guessing how a webpage might look best and appealing to your users, visitors, you can continually test different combinations of website content, such as images and text, to see which one yields the most sales, sign-ups, leads or other goals. Basically making your users your beta testers, like Microsoft does with its products.
tag: Google Website Optimizer, Google AdWords,
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