Paris Hilton"s Devassa Beer Ad Causes An Stir In Brazil

If hot and spicy women in Brazilian beaches are anything to go by, Brazil's advertising watchdog is not having any of that on TV. It has said the ad devalues women, specially the blond ones!
The ad is not problematic because Paris Hilton's lack of clothes but the sensual nature of the ad.
have no idea how to measure sensuality but I had to search for a bikini on some of the women I saw on Brazilian beaches, they were so small.
Devassa Beer Ad has already done the intended purpose. Here is the ad, you decide. 


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"Mobile-ize Your Business" Google Webinar On Mobile Advertising | VOIP IP Telephony

Google is holding a webinar on Mobile Advertising trends on March 2nd. Follow the link for more information.
"Mobile-ize Your Business" Google Webinar On Mobile Advertising | VOIP IP Telephony Sphere: Related Content

Driving Hispanic Auto Consumers To Your Site

I have been wanting to purchase a new car for a while now but every time I am about to buy, there is a set back. One or other recall, auto maker hiding facts from consumers are making my purchase no sooner. They need to get in front of customers and make them trust the great American cars trustworthy again, no matter what make they are.
Auto industry is currently facing crisis and looking for come backs, advertising and reaching customers effectively play a major factor, in making your product stand out! But are they missing a major portion of the buyers in the web medium?
Large fraction of the industry, the Hispanic auto buyers seem to be researching the products on the web,

92% of Hispanic new-vehicle buyers visited an automaker site or a 3rd Party site (such as Edmunds.com or Cars.com) prior to their vehicle purchase, compared to 84% of the general Internet population, representing a major opportunity for automakers, 3rd Party sites, and Dealers.

But that is the tip of the ice berg, they are more engaged in finding their targets through the web, they search for their goods on major search engines. With the information found, they make educated purchases.
So this should be a good opportunity and time for auto makers from all walks of productions to speak Spanish, and read a wider audience to hawk their products.
Follow the link to get more information.
AdWords Agency Blog: Automotive Industry Spotlight - reaching Hispanic auto consumers Sphere: Related Content

Mobile-ize Your AdWords Ads!

It is good to be back after a long break.
Google AdWords Go Mobile! series has been working hard to educate users to make the better use the tools and technology available to reach mobile users.
An article on using Google Analytics to recognize the mobile users visits to a website and analyze their behavior on the site.
This week they have a lesson teaching us how to find out what mobile device the user is using so the ads could be targeted properly.
Another great piece of information, location!, knowing the location might able one to guide user to physical location nearby that provide goods or services that the user is searching for. Or perhaps you can add a phone number so that customers could click to call to reach the advertiser.
Inside AdWords: Go Mobile! Series: Targeting options to make your mobile ads relevant Sphere: Related Content

First Business Day Of 2010! Let Us Make The Best Of The Year.

A New year has downed on us and it is necessary to work right to get everything right now. Be it a small business or a large one, all have been affected by the current economic situation. So it is so necessary to keep the heads up high and do your thing, how hard it may seems. It is not hard.
I ended the last year by taking a run, a 10 mile one, fast as I could! In the beginning there were shadows of doubts but all those gave away to winter sun as I continued. After the halfway point I was smiling with anticipation of completion. It was very encouraging and I know I will complete many more of those runs this year. I will also encourage my near and dear ones to also do, starting with distances to match their capacity.
Best of the new year! Take that step, make it happen. Sphere: Related Content

Best Way To Learn About AdSense, Sign Up For A Webinar

AdSense is so simple and complex at the same time. I learned a lot from AdSense Help pages, AdSense Google Groups and Youtube videos offered by AdSense team.
Now the same team is offering free online webinars for the same purpose. These webinars focus on specific subjects or topics like increasing your revenue with the AdSense. The other advantage is that you will be able to ask questions at the end of webinar on the topic.
There are more webinars planned for 2009 and you can register for them at AdSense.
Inside AdSense: Connect with AdSense via online webinars Sphere: Related Content

Google AdSense Adds More Countries To Western Union Quick Cash Payment System.

Making it easier and faster to get AdSense revenue to publishers hands, Google AdSense has added more countries the list of countries supported by Western Union Quick Cash Payment System. The countries added are;

Puerto Rico
Jamaica
Virgin Islands (British)
Ecuador
Costa Rica
Paraguay

But there are some limitations. Google will only send Western Union payments to publisher who has an Individual account at this time, and the payee name on your account must exactly match the government issued ID card that you'll use while picking up your payments.
To learn how to sign up to receive Western Union payments, and instructions on how to pick up your payments please visit our Help Center.
Inside AdSense: Western Union launched in new countries Sphere: Related Content