Friday, November 21, 2014

Paypal Scammers At Work, Paypal Spoof. Retailers Watch Out.

FTC is informing about people getting stung by scammers spoofing PayPal. The scam basically target sellers, usually high value items. Once the product appears online, the scammer contacts seller offering to by the product, with one condition, he will pay only with Paypal. If you say I do not have Paypal, he/she offers to setup one. And sends the seller an email with a link. Don't fall victim to these people. Contact Paypal (paypal.com) directly, if you need to get an account.
Here are the scenarios played out at FTC.
Scenario One: The buyer claims he can only pay via PayPal. Don’t have a PayPal account? No problem, he says. He’ll send you an email with a link so you can set one up.
What should you do? Don’t take the bait. The link will send you to a website masquerading as PayPal. Any information you enter will be collected by the bogus buyer, and may be used to commit fraud. If you need to set up an account, go directly to PayPal.com.
Scenario Two: “Check your email!” The buyer claims he has sent payment to your PayPal account with additional funds so you can ship the merchandise ASAP, but oops, he sent too much money. He asks you to return the extra money via a money wiring service. It’s all a lie, including the extra money the buyer says he included.
What should you do? Log into your PayPal account. Make sure you’ve been paid before you ship. Never follow links in emails from people you don’t know. The safest approach is to open a browser window, navigate to PayPal.com, and log in yourself. Also, if the buyer claims to have sent extra money, and asks for some back, that’s a big red flag.
Scenario Three: The buyer sends you real money through a real PayPal account, and you ship him the car. Problem is, the PayPal account belongs to someone else! You might need to return the money even though the scammer has your wheels.
What now? Contact PayPal and ask them to open an investigation. The company offers seller protections so you aren’t liable for unauthorized transactions. Also file a complaint with the FTC and your local police department.
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Friday, November 14, 2014

Smart Watches, Will The Next Wave Of Advertising Bring A Data Rash?

da•ta rash \ˈdātə ˈrash\, n. an irritating or unsightly eruption of information on the wrist or other site of wearable technology.
As you know advertisements will appear everywhere possible and smart watches will not be safe from them. Now that smart watches are reaching every wrist, some of them literally giving rashes (The plastic Fitbit Force bracelet was recalled after causing allergic rashes and blistering.), and we will find the advertisements, close to your heart.
My colleague, Raven got a Withings watch and I asked him why such a less smart watch, no text, no calls? He just smiled. But I think I know the answer, now.
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Thursday, November 13, 2014

Google Wallet For Digital Goods API To Retire On March 2, 2015

Google Wallet For Digital Goods API To Retire On March 2, 2015

Not to be confused with other Google Wallet services, like using NFC enabled phone (most Android phones are) for paying at your favorite coffee bar as it is a separate business for Google. Also if you are a developer, to charge your users through in app purchaces. Those will continue to function as they have done before.
"If you are selling apps on the Google Play Store or processing in-app payments through Google Wallet, you will continue to be supported. You will be able to access your Google Wallet Merchant Center as normal at wallet.google.com/merchant."
The retirement is if you are using Google Wallet to sell your digital goods, say like on a website. You will need to sign up with another merchant, if you have already done so.
Get more info at Google. Specific info on removing the integration is available at the Google Developer Site. Sphere: Related Content

Running An AdWords Campaign? Get Help, Online Marketing 201



  • Guidance on creating and managing your first online advertising campaign
  • Examples of how businesses set up their campaigns to meet their advertising goals
  • A combination of quizzes, videos, and links to additional resources
If you have not sot sure if advertising on the web is right for you? Check out our Online Marketing 101 
Google Adwords Online Marketing 201 is where you follow the short course. Sphere: Related Content

Thursday, November 6, 2014

Countdown To Black Friday, Nah It Is Already Here Thanks To Amazon!

Amazon just tweeted that they are bringing Black Friday forward with their Countdown event!

Black Friday Deals Are Here Early with Our Countdown Event
Black Friday 2014 is almost here, but we didn't want you to wait until the day after Thanksgiving for Black Friday deals, so we kicked off the savings a little early. We are counting down to the big day with even more deals, all day, every day. You'll find Amazon's fantastic early Black Friday sales right here. Also, don't forget to subscribe to our daily deals e-mails so you don't miss any deals.
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Wednesday, November 5, 2014

Microsoft Markets iPads In A Surface Pro Promotion!

Surface pro 3 stands while iPad does the real work.
If you were watching Election 2014 last night on CNN, you might have seen the Microsoft's Surface Pro 3 on the tables. Shiny silver kickstands supporting them. But I guess CNN did not have apps for them or told News casters, don't touch them. Because every Surface Pro 3, there was an iPad on top doing the chores.
Not a good marketing plan, glad I was watching another broadcast, otherwise it would have ruined my Election deductions.
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Monday, November 3, 2014

MAC vs PC, Yoga 3 Pro – Let’s Dance

I loved those MAC vs PC and PC vs MAC advertisements, and still do. In the latest episode, Microsoft takes on Apple’s 13-inch MacBook Air with Lenovo’s Yoga 3 Pro. The 17mm thickness of the MacBook Air vs. the 13mm thin Yoga 3 Pro, flexibility of the tablet, touchscreen, and tent modes of Lenovo’s latest convertible, where Apple's Macbook Air fails to dance.

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