AlwaysOn Selects Chitika as a Northeast 100 Top Private Company!

April 2, 2008-MARLBOROUGH, Mass.–(BUSINESS WIRE)–Chitika Inc., (www.chitika.com), a leader in online branding and advertising, today announced that it has been chosen by AlwaysOn as one of the Northeast 100 Top Private Companies. The first-annual Northeast 100 list was compiled by the AlwaysOn editorial panel. In order to be eligible for the list, companies in the Northeastern United States had to be creating new business opportunities in high-growth markets, demonstrating significant market traction and pursuing game-changing technology in a key sector. AlwaysOn received hundreds of nominations for this year’s list.

Chitika and the Northeast 100 Top Companies for 2008 will be honored at the AlwaysOn Venture Summit East to be held April 7 – April 9, 2008, at the Four Seasons Hotel in Boston, MA. Venture Summit East, a two-day gathering that highlights the significant economic, political and technology trends impacting the global growth investor, features the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern US in keynote presentations and panel debates. The idea behind the Northeast 100 companies list is to identify the most promising entrepreneurial opportunities and investments in the Northeast region’s technology industry.

“For the first annual elite Northeast 100 list we surveyed more than 500 venture investors, investment bankers, and technology insiders, who nominated hundreds of companies to determine the Northeast 100 winners,” said Tony Perkins, founder and editor, AlwaysOn Network. “Each of the Northeast 100 winners had to demonstrate leadership among their peers in the following areas: innovation, market opportunity, commercialization, media buzz, and stakeholder value creation. We congratulate them all on this great honor!”

Chitika is the leading blog branding and advertising company. Chitika ad units insert brand messages into relevant blog postings, matching site content and reaching a targeted audience. Using the company’s network of 17,000+ bloggers and publishers, hundreds of name brand advertisers introduce consumers to their brands through relevant, interactive ads. As a full-service brand and ad network, Chitika provides companies and their media planners with a distinctive opportunity to engage consumers in relevant conversations about their brands. It also provides bloggers with the opportunity to monetize the traffic to their relevant content.

“Since 2003, Chitika has been a leader in turning the blogosphere into a vibrant and highly targeted network for brands and publishers, and it’s an honor to be recognized by AlwaysOn for our ‘game-changing technology,’” said Venkat Kolluri, CEO, Chitika. “We’re committed to keeping the big ideas coming, such as our new Viral Branding Unit, to ensure publishers and advertisers continue to ride the wave of innovation in online advertising, from video to viral and beyond.”

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