MyADLETS, The Viral Frontier.

Thursday, March 12, 2009

Optimisation Essentials For AdSense For Content

The Adsense Blog has posted the final episode of the "Optimisation Essentials for AdSense for content" I have followed the series but I am sorry I failed to post about it.
The two previous installments were the best-performing ad unit sizes and taken a look at how to design your ad units for good-looking ads.
So the video explains the placement of the add and where people, visitors tend to click based on heatmap and according to the post the best positions are;

Above the fold of a page (the section of the page a user can see without scrolling)
At the end of an article
Aligned with content

But you can always test these suggestions by testing on your own. If you are a AdSense publisher, you can create channels to track and measure changes in revenue, impressions, clicks, etc. Channels are easy to create and use from your AdSense account. Learn how to do it here Also the original post (Link on the header or below) has a good discussion going on.

Inside AdSense: Optimisation Essentials (Part III)

Better Targeting Of Google Ads

Google started to target ads based on your history of web browsing. When you visit a site with Google Adsense ads, relevant ads will be shown based on content and the subjects, together with your previous behavior!
There were many other advertisers that did this and drew criticism from public and the congress. The proverbial privacy advocates are the first to jump up and down hallways crying fowl. But Google knew better and done a very good job of providing you of means to select the service the way you want. They also allow you to completely opt out of the process if you prefer so.
From Official Google Blog; Making ads more interesting

Transparency - We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. You can click on the labels to get more information about how we serve ads, and the information we use to show you ads. This year we will expand the range of ad formats and publishers that display labels that provide a way to learn more and make choices about Google's ad serving.
Choice - We have built a tool called Ads Preferences Manager, which lets you view, delete, or add interest categories associated with your browser so that you can receive ads that are more interesting to you.
Control - You can always opt out of the advertising cookie for the AdSense partner network here. To make sure that your opt-out decision is respected (and isn't deleted if you clear the cookies from your browser), we have designed a plug-in for your browser that maintains your opt-out choice.

Also there is another post at Google Public Policy Blog: Giving consumers control over ads
And here is a video;

Monday, March 9, 2009

Future Of Search, According To Google VP,

Serious brain stretching ahead as Marissa Mayer, Vice President at Google speaks to Charlie Rose, and yes Google will do all the searching for you and even think for you. So you SEO types, watch and learn. (Then again it is an almost hour long video.)

Friday, March 6, 2009

Advertising For Twitter Like Services. (Google Adwords For Real Time Search)

Relevant ads for searches like the service that Google provides are easy (?) as the content is mostly static. Even the dynamic content like blogs become static media, once published and it is a matter of indexing that counts and Google has been good at it.
But to advertise to users on services like twitter is bit too hard as, say like twitter search may reveal real time conversations and targeting ads for these conversations has to be different from traditional web advertising or online advertising.
InSeconds CEO says we need anothe Google Adwords, Google Adwords for real time search. Yep! May be Google need to modify that Google Ads for News to fit the scene.

Saturday, February 28, 2009

Webinar, How To Effectively Use Efficient TV Advertising To Boost Your Business

Join a webinar presented by Google, hosted by John McAteer, the Director of Google’s Retail Team, and Dan Gertsacov from Google’s TV Ads Team.
The duo will be presenting and lead a discussion on how to use Google TV Ads to help boost your business. Learn how to reach new customers efficiently and generate greater returns on your marketing investments.
Webinar Information;
Register Here.

Date and time:	Wednesday, March 4, 2009 10:00 am Pacific Standard Time (GMT -08:00, San Francisco)
Duration:	1 hour
Description:	The retail industry is facing new challenges with declines in consumer spending. These changes require a renewed focus on managing your marketing resources effectively – in particular, your media dollars – in order to maximize ROI. John Mcateer and Dan Gertsacov will lead a discussion on how to use Google TV Ads to help boost your business. Learn how to reach new customers efficiently and generate greater returns on your marketing investments.

Friday, February 27, 2009

Why People Read "Inside AdWords" blog

According to a recent survey among users, ( Which is still open for your input) many of us visit the inside adwors blog for;

67% of you read the blog at least once a week, so thanks for the loyal readership!
The top reason for reading the blog is to learn about new features and releases (voted for by 89% of readers), followed by keeping track of online advertising trends (voted for by 53% of readers).
The top product, outside of AdWords, that you want to read more about is Google Analytics (voted for by 74% of readers).

Inside AdWords: Your feedback on the blog

iPhones, iPod, Android And Other Mobile Visitors, Thanks To Google Analytics

With Apple predicting to sell multi million iPhones and having web access where ever there is a cellular connection, there will be millions of people, a quite a large segment coming to visit you from iPhones. There are many people who are using iPod, Android, SymbianOS to browse the web as well. You can see from above picture, data from another blog of ours.
Do you know how many of your traffic are mobile users and if they are significant, are you serving them right? like providing a mobile version of your site so they users do not find your site over flowing and difficult to navigate.
Finding the answer has been made easier by Google Analytics. We have been fans of Google Analytics for a long time and were very happy to find this advanced segmentation feature. The blog tells you how to add different segmentation features to dashboard. By following the instructions I was able to add not only iPhone users but iPod, Android, SymbianOS and of course total of all as mobile users.
I was surprised with the results. Time for mobile section of the web site, 568 mobile users are not to be ignored. This is from a tiny site, so big boys, check your visitors because you may want to look into Mobile Advertising too. Also remember those people may have money to spend, at least they are paying big bucks for iPhone device and accounts.
Thank you Google Analytics!
Google Analytics Blog: Web Analytics Tips & Tricks: How Many of Your Visits are from iPhones?