Thursday, March 12, 2009

Better Targeting Of Google Ads

Google started to target ads based on your history of web browsing. When you visit a site with Google Adsense ads, relevant ads will be shown based on content and the subjects, together with your previous behavior!
There were many other advertisers that did this and drew criticism from public and the congress. The proverbial privacy advocates are the first to jump up and down hallways crying fowl. But Google knew better and done a very good job of providing you of means to select the service the way you want. They also allow you to completely opt out of the process if you prefer so.
From Official Google Blog; Making ads more interesting
  • Transparency - We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. You can click on the labels to get more information about how we serve ads, and the information we use to show you ads. This year we will expand the range of ad formats and publishers that display labels that provide a way to learn more and make choices about Google's ad serving.
  • Choice - We have built a tool called Ads Preferences Manager, which lets you view, delete, or add interest categories associated with your browser so that you can receive ads that are more interesting to you.
  • Control - You can always opt out of the advertising cookie for the AdSense partner network here. To make sure that your opt-out decision is respected (and isn't deleted if you clear the cookies from your browser), we have designed a plug-in for your browser that maintains your opt-out choice.
Also there is another post at Google Public Policy Blog: Giving consumers control over ads
And here is a video;

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