U.S. and Canada-Based AdWords Customers Free Phone Support

Google AdWords is changing to support advertisers better. So far the support has been limited to email and online support. Which is good when you have enough time on your hand. But sometimes, when everything is on fire, you need phone support to manage your mega advertising projects.
And that is what U.S.- and Canada-based AdWords customers getting today.
Why the change you may ask and according to Google AdWords, it is you! You asked for it and you are getting it.
You still can use online resources, like AdWords Help Center, to make a successful ad campaign better.
You can also learn about AdWords at the AdWords Help Forum and AdWords Online Classroom which offers free online courses on a wide variety of AdWords topics.

The Number is 1-866-2Google (1-866-246-6453). You can call AdWords specialists between 9AM-8PM Eastern time, Monday and Friday. Also make sure that you have your AdWords customer ID ready when you call, as this service is only for current customers.
Official Google Blog: Free phone support for AdWords advertisers

Real MRE, ( Money, Results, Experience) With Google Online Marketting Challenge

Real money, real results, real experience is possible dream if you are interested in marketing. Google is presenting The Google Online Marketing Challenge which is a global online marketing student competition targeting all Marketing students from any higher education institution from anywhere in the world.
This will be a great opportunity for teachers professors to introduce their students to a truly global experience, in creating a valuable online marketing strategy and benefit form it in multiple ways, education, experience and money as well.
What is more, the global winners and their professor receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team. The Regional winners and their professor receive a trip to a regional Google office, both of them a real experience. and a way to see how the search giant operate, day to day.
Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses or NGOs to create effective online marketing campaigns. Learn more about the Challenge, at Google.
NEW! Students now have the opportunity to help an NGO and compete for the NGO Impact Award and win a US$15,000 donation.

How Popular Are Your Keywords? Find Out With Google Keyword Tool!

How Popular Are Your Keywords? Find out With Google!
I hope you have a list of keywords pertaining to your site! If you do not have list of keywords, do not worry, you will be able to generate one. I will refer you to a site that will generate a list of keywords from your content, already on your site or blog, after telling you how to find out if your keywords are popular.
Once you have your keyword list ready for reference, it is our task now to findout  how popular your keywords are. Like how many people have googled them in the past month / year as well as now. So where do we go for that? Well not very far, just click on the link below which will lead you, to Google provided free keyword analysis tool.. Many people including yours truly use Google keyword analysis tools to evaluate their keywords.. Once you are at the site, you can either enter all your keywords, one per line or one by one. Either way once you are ready, click on  “SEARCH”; Google adwords will provide you with Global, local search volume as well as competition information on all your keywords

Remember I told you I will give you a link where you can find your keywords list from your own site. Well it is from the same site, instead of entering keywords, select the second option website to let Google adwords pull up keywords from your website and analyze the words in the same way. But you may have to filter out some irrelevant keywords.On the same site is the Traffic Estimator which will give another set of information on your keywords,like Estimated Avg. CPC, Estimated Ad Position, Estimated Daily Clicks, and Estimated Daily Cost.
Google Keyword Tool

Google AdWords New Billing Tab Launched

After beta testing for a while, Google AdWords have launched the new billing tab site wide. The tab seem to be rolling out in stages and you might not see yours right away, but be rest assured, it is coming. When it does come, it needs no intervension from you and there are no changes to your payment or billing methods.

Here’s what you can expect from your updated Billing tab:

• Get more control. Choose to initiate a payment on your account at any time and use any form of payment available with your country and currency settings.
• Make payments directly from your billing summary page. You can do this by clicking the "Make a payment" button.
• Add multiple forms of payments and switch between them. Add as many forms of payment as you want to your account and switch between using them at any time.
• Use different business and billing addresses. Your business address doesn't have to match your billing address. Plus, each form of payment can have a different billing address.
• Get additional support. You will have access to improved help content in the new Billing tab and help center.

Some terminologies have been changed;

• Postpay is now called "automatic payments." We'll automatically charge you only after your ads accrue costs.
• Prepay is now called "manual payments." You can make payments to your account whenever and in whatever amount you like. Your ad costs draw from those funds.
• Direct debit is now called "bank account." Your funds will be debited from your bank account.

Announcing the release of the upgraded Billing tab - Inside AdWords

"AdWords For Mobile" Is In Full Swing.

If you an account manager for AdWords in US, UK or Australia, now you can manage you AdWords through "AdWords For Mobile".  Google AdWords has enabled the mobile interface for AdWords on Android, Palm and iPhone smart phones.
If you login using any of these devices, you will automatically be taken to the "AdWords For Mobile", and from there you will be able to have a quick overview of the account, it's performance and quickly make adjustments keywords and campaigns as necessary, to reach success, even from the road.


"AdWords For Mobile" is fully available - Inside AdWords

Google AdWords Team Will Be At ad:tech

One of our team always managed to get to a ad:tech when ever it is possible. But we are going to miss this ad:tech New York session, specially knowing that Google AdWords team will be presenting some really good sessions.

The Google Ads Factory Tour, 11/4/09-11/5/09

The Factory Tour consists of two days of live workshops at ad:tech NY designed to provide you with a comprehensive overview of Google's latest measurement and optimization tools. You'll hear directly from the Google ads team and walk away with practical tips you can immediately use to improve your search and display performance.

On day one, we'll spend the morning highlighting recently released AdWords search optimization tools such as the Opportunities tab and Bid Simulator, and in the afternoon we'll take you through effective optimization techniques for text and display campaigns on the Google Content Network.

The second day we'll expand our scope to cover measurement tools such as Google Analytics and Website Optimizer, search ads quality, and advertising strategies for local and mobile campaigns.

The Factory Tour is open to all exhibit hall and conference passholders.

Content Revenue Strategies, 11/5/09

Formerly known as ADSPACE, CRS is the first and only expo dedicated to AdSense and contextual advertising. CRS will take place alongside ad:tech New York and offers sessions tailored to advertisers as well as small and medium sized publishers. Here you can attend sessions designed to help you maximize your performance on Google’s Content Network and emerging blog, video and social media networks.

Both CRS and the Google Ads Factory Tour will be held in the Javits Center along with the rest of ad:tech NY. You can register ahead of time and save on admission fees, unless of course you are super rich!.
Google also published promotional codes for you to consume.

Enter the promotional code 20EXNY9 to receive 20% off an ad:tech full conference pass. If you're only attending CRS, enter the code CRSGoogle to receive $100 off the price of your CRS conference pass.

Inside AdWords: Meet the Google team at ad:tech

New Google AdWords Keyword and Placement Tools Beta Released.

If you are a Google AdWords user, there is some good news for you . The AdWords team has released a new beta versions of the Keyword and placement tools.

The updated Placement Tool (beta)

As with the updated Keyword Tool, you can now search for placements by any combination of keyword, website/URL, or category. For example, you can search for placements that are only on youtube.com that are also video placements and that are also in the automotive category. Under Advanced Options, you can also further filter placements by Country or Language, Impressions Per Day, Included Ad Sizes (those sizes offered by the content publisher for their offered placements), and demographic options.

The updated Keyword Tool is available via a link in the current Keyword Tool and the updated Placement Tool is available via a link on the Tools page.
So if you see those links in your AdWords account page, please use them and provide Google AdWords team with your input so that they can further hone the final version. Use "Send Feedback" link in your account.

Inside AdWords: Updated Versions of the Keyword and Placement Tools - Now in Beta

AdWords Accounts Offline on July 11th

AdWords will be Offline for access on July 11th between 10:00 AM and 2:00PM Pacific time. But your advertisement campaigns will continue to run.
Inside AdWords: AdWords system maintenance on July 11th

Tags: Google adwords, Inside AdWords, AdWords Offline

Google Loves Twitter, Wants To Collaborate On Ads!

Twitter's sudden popularity is bringing praise from everyone, from lowly you and me to Aston Kucher, Oprah and the big shots like Eric Schmidt, CEO of Google, who seems to have a special love for the advertising capacity of Twitter and anyone that does real time updates like Twitter.

"The question is how could you make some money on that? Without comment specifically about Twitter, because there are a number of real-time update companies like Twitter, you can imagine that to the degree they become successful, and obviously Twitter is already doing so, it could be a channel for product information, marketing information, real-time information, for which you can hang advertising products, whether it's a text ads or video ads.

I don't know personally their strategy, but it strikes me that's a logical strategy to pursue. It's something we'd be very happy to pursue with them and all the other players in that space.

The great thing about Twitter is it shows people really want to communicate, and that communication can occur in many, many different forms." Eric Schmidt said 15th April during the conference call to report Google's first-quarter profits,

Tags: Twitter, google, Google adwords, Google Advertising

SEO Bailout On Taxday

Aaron Wall is Interviewing Perry Marshall on April 15th to give readers and followers a business bailout, how to maximize advertisement expenses on Google Adwords.

Perry Marshall is the author of "The Definitive Guide to Google AdWords" and one of the best known AdWords specialist on the Internet.

Perry will explain ways to reduce AdWords clicks cost by 20% to 70% than your competition is paying for the same traffic, and how to get the best out of your advertising investment. He'll discuss why "SEO people" often avoid Pay Per Click and how to blend both worlds together for not just 2X results, but 3X.

Time: 2:00pm Central Time (3pm EST / 12pm Pacific / 19:00 GMT)
Date: Wednesday April 15, 2009
MP3's/transcripts will be available for purchase.

Reserve your spot at http://www.perrymarshall.com/aaron/

Tags: The Definitive Guide to Google AdWords, Perry Marshall, SEO people, Google adwords

AdWords AD Auctions, How They Work?

When I think of an auction, be it a charity auction or land auction or ebay auctions, first thing comes to my mind is the highest bid. If I really wants the goods being auctioned, the best will be the highest bid and I will have to beat the rest of bidders in their high bids.
But I learned today that at the AdWords auctions the system works a little differently. The winner only pays the minimum amount necessary to maintain their position on the page. That means you'll only pay the minimum necessary to beat the person below you. In fact, our quality-based pricing system ensures that you'll often pay less than your maximum bid.
So your prize of the Ad could easily be less than your highest bid!
Confused? Me too, until I watched this video. (Or watch in HD)


Google blog Introduction to the ad auction Also available at inside Adwords Blog

Tags: Ad Auction, Google adwords

Advertising For Twitter Like Services. (Google Adwords For Real Time Search)

Relevant ads for searches like the service that Google provides are easy (?) as the content is mostly static. Even the dynamic content like blogs become static media, once published and it is a matter of indexing that counts and Google has been good at it.
But to advertise to users on services like twitter is bit too hard as, say like twitter search may reveal real time conversations and targeting ads for these conversations has to be different from traditional web advertising or online advertising.
InSeconds CEO says we need anothe Google Adwords, Google Adwords for real time search. Yep! May be Google need to modify that Google Ads for News to fit the scene.

Tags: Google Adwords, Google Adwords for real time search.Twitter, Twitter Ads

Why People Read "Inside AdWords" blog

According to a recent survey among users, ( Which is still open for your input) many of us visit the inside adwors blog for;

• 67% of you read the blog at least once a week, so thanks for the loyal readership!
• The top reason for reading the blog is to learn about new features and releases (voted for by 89% of readers), followed by keeping track of online advertising trends (voted for by 53% of readers).
  
• The top product, outside of AdWords, that you want to read more about is Google Analytics (voted for by 74% of readers).

Inside AdWords: Your feedback on the blog

Tags: Inside AdWords, Google adwords, Google Advertising

How to Create Your Own Free TV Commercial, Free

Google's offline Ad team has posted a great article about creating your own TV Ads, for free! Google has partnered with SpotMixer to provide a free ad creation solution for your AdWords account. According to the post by Meredith Papp for Google TV Ads, creating your own ready-to-air TV commercial is a breeze. In a few easy steps after choosing the visual elements from a library of free content which also provide cool transitions and effects, or uploading your own images or video content. For the sound track, you can upload your own sound or use the readily available library objects.
Either way it will be a great experience. Follow the link after the video introduction to learn more fro Google Offline ads teams like Google's TV, Print and audio.

Traditional Media: Let's Take it Offline: Create Your Own Free TV Commercial

Tags: Google adwords, Google Offline Ads, Google TV Ads, Google Print Ads, Google Radio Ads, create a TV commercial, Free TV Commercials

Optimize Google AdWords To Serve Hard Times.

If you are handling or looking forward to take over an Google AdWords account, then there is an article you must read. Mashable has published, a post by search marketing guru, Shimon Sandler.
I think it is an informational post, even if you do not deal with AdWords.
Here is the article; How To Optimize Google Adwords

Tags: Google adwords, mashable, Optimize Google Adwords, Shimon Sandler

Up Coming AdWords Changes For 2009

Google AdWords API blog has posted planned changes for 2009. It also mentions that this might be implemented in the first half of the 2009.
* New calls features
o More operations in a single call: We're changing the way services are constructed so that you'll be able to accomplish more work per call. Specifically, operations will accept a variety of modifiers acting on elements across ad groups. For example, you'll be able to add, update, and delete keywords across ad groups, all within a single call.
o Asynchronous calls: We'll offer asynchronous calls, which will allow you to work with large sets of data faster and more easily. Instead of having to wait for our system to fully complete your request before you can make another one, you'll be able to make another call as soon as the API service confirms that it's received your previous call. No more waiting for large requests to be finished. (Synchronous methods will still be supported as well.)
o Partial failure acceptance: We plan to support partial failure, so large posts aren't rolled back due to a few errors. This allows you to keep moving forward with development and not have to re-do the same posts.
* Lower costs: We plan to directly reduce API units consumed for the new asynchronous methods, and are exploring other ways to improve the value you get from the AdWords API by lowering costs and/or quota use.
* Faster development: Our new codebase will allow us to expose new AdWords features faster, keeping the API more closely in line with the AdWords web interface. This will make it easier for you to keep your applications current and to take advantage of the latest AdWords advancements.

The fundamental changes are supposed to offer you some advantages:

Google AdWords API

Tags: Google adwords, Google AdWords API, SEO Keywords

Google Releases AdWords Editor 6.5

Adwords Editor 6.5 has been released with quite a few improvements and enhancements. Some of the most notables are;
Keyword Opportunities (Beta)
The Keyword expansion feature generates keyword ideas based on words or phrases.
The Keyword multiplier combines lists of terms to form new keywords.

Data view improvements
Column auto-sizing: Double-click a column header to fit the width to its contents, or right-click the column header and select 'Auto-size Column.' To auto-size all columns at once, click the column chooser and select 'Auto-size All Columns.'
Horizontal scrolling: You can now scroll from left to right.
Column selection: The column chooser stays open until you click away or hit the Escape key.
Date picker: Use a calendar to select campaign end dates and date ranges for performance statistics.

New editing options
Copy campaign or ad group 'shells': This feature enables you to copy a campaign or ad group without the items inside, then paste the duplicate campaign or ad group into a new location. Go to the Edit menu > Copy Special.
Create duplicates when replacing or appending text: When you use the Replace Text or Append Text tools (in the Edit menu) you can now create duplicates of the items you're editing and modify the duplicates instead of the originals.

Content bids
To use a separate content bid for an ad group, simply specify the bid on the Ad Groups tab. Previously, it was necessary to enable content bids for a campaign by checking a 'Content Bids' box on the Campaigns tab; this checkbox has been removed.

The upgrading your current version said to be a painless operation and you are able to do an inplace upgrade.
Follow the link the get more information and software as well.
AdWords Agency Blog: AdWords Editor 6.5

Tags: Google adwords, Google adwords editor 6.5

Google AdWords Agency Continues Newsletter Series With A New Consumer Technology Newsletter

If you read the AdWords Agency's earlier news letter, Travel Industry Newsletter, then you can point your people towards another news letter by AdWords, this time targeting Consumer Technology.
Even though the news letter itself is targeting people who sell consumer electronics, software, hardware and other technology-related products and services, it certainly could be helpful and provide beneficial tips that you can apply to your clients' campaigns in other industries.
Also if you like to recieve this news letter in the future, let the team know by sending a note to consumertech-newsletter@google.com.


AdWords Agency Blog: New Consumer Technology Newsletter

Tags: AdWords Agency, Google AdWords, Travel Industry Newsletter, Consumer Technology Newsletter

New Travel Industry Newsletter From Google AdWords

Google AdWords has a new newsletter from The Google AdWords Travel Team.
According to a survey done by Jupiter research, Online travel spending will represent 35 percent of all travel revenue in 2008. So the Google AdWords Travel Team is helping you to take advantage of this trend and grow your or your clients travel business.
The current edition covers the fundamentals as well as new territory to help you get the most out of your AdWords advertising. Read on for advice on strong keyword lists, landing pages, and travel industry resources. Then, learn about engaging audiences with various ad formats and Google Maps features.

AdWords Agency Blog: New Travel Industry Newsletter

Tags: Google adwords, Google AdWords Travel Team, keyword lists, landing pages, Google Maps

AdSense Keywords Research

If you are any kind of website or blog and plan to promote it via SEO or Search Engine Optimization, you need to concentrate on keywords. Without proper keywords it will be hard to get visitors to your sites from search engines. Basically keywords are what web surfers enter into search engines to find products and services or information that they are looking for. So you need to generate keywords that are best matched to your site. Once the they are found you need to sprinkle those within your site and search engine spiders will find those easily.
Follow the link for more information.
Geemodo: AdSense Keywords Research With Google Adwords Keyword Tool

Tags: AdSense Keywords, Google Adwords Keyword Tool, Google Adwords, Keyword Tool, SEO, Search Engine Optimization