Showing posts with label keywords. Show all posts
Showing posts with label keywords. Show all posts

Tuesday, January 18, 2011

How Popular Are Your Keywords? Find Out With Google Keyword Tool!

How Popular Are Your Keywords? Find out With Google!
I hope you have a list of keywords pertaining to your site! If you do not have list of keywords, do not worry, you will be able to generate one. I will refer you to a site that will generate a list of keywords from your content, already on your site or blog, after telling you how to find out if your keywords are popular.
Once you have your keyword list ready for reference, it is our task now to findout  how popular your keywords are. Like how many people have googled them in the past month / year as well as now. So where do we go for that? Well not very far, just click on the link below which will lead you, to Google provided free keyword analysis tool.. Many people including yours truly use Google keyword analysis tools to evaluate their keywords.. Once you are at the site, you can either enter all your keywords, one per line or one by one. Either way once you are ready, click on  “SEARCH”; Google adwords will provide you with Global, local search volume as well as competition information on all your keywords
Remember I told you I will give you a link where you can find your keywords list from your own site. Well it is from the same site, instead of entering keywords, select the second option website to let Google adwords pull up keywords from your website and analyze the words in the same way. But you may have to filter out some irrelevant keywords.On the same site is the Traffic Estimator which will give another set of information on your keywords,like Estimated Avg. CPC, Estimated Ad Position, Estimated Daily Clicks, and Estimated Daily Cost.
Google Keyword Tool

Tuesday, September 14, 2010

AdWords Campaign Experiments Expanded

Google has expanded the ACE, AdWords Campaign Experiments beyond the shores USA, where ACE was very successful which also prompt for global expansion.
If you are wondering What ACE, AdWords Campaign Experiments are it is very simple to explain. They are, tools offered by Google to test and precisely measure the impact of changes to your keywords, bids, ad groups and placements.

If you have been making changes to your campaigns, without a clear mechanism, then ACE is for you. You will be able to;

  • You’re considering adding (or pausing) a bunch of new keywords, but you aren’t sure how it will affect your overall campaign clicks, costs, and conversions.
  • You have a few keywords that account for a significant fraction of your total AdWords clicks, conversions and cost. You’d like to know what happens if you raise (or lower) bids by 10%. Do your clicks and conversions change by 10% -- or maybe less than that? How would your cost per click and cost per conversion change?
  • You want to easily test a new landing page design tailored for a few high-value keywords against your existing landing page*.
  • A colleague suggests you might improve your Google Display Network campaign performance by adjusting keywords and adding some placement-specific bids, but you’re concerned you might wind up with fewer conversions and no improvement in cost per conversion.
You can find ACE by logging in to your AdWords account. ACE is on the campaign tab under setting. You can learn about ACE at the Help Center FAQ, and by watching videos, like the one below.
AdWords Campaign Experiments rolling out globally - Inside AdWords