The point for today is that you can use Google Analytics for your advantage and one such point is finding high performance keywords for you for further expanding their performance, and turning them into ultimate keyword for your site or sites that you manage.
Recently, a Google blog called Solutions for Southeast Asia wrote a post about this topic, covering the techniques to use Google Analytics and AdWords to find and add the most effective unused keywords. It's a great post - definitive and very thorough, going from soup to nuts, expanding on these steps:
Step 1: Ensure Goals and E-commerce Tracking are set up
Step 3: Export non-paid keywords to a spreadsheet
Step 4: Expand the list of keywords using other Google products
Step 5: Download a list of keywords that you are already advertising on
Step 6: Identify keywords you are not advertising on
Step 7: Expand on these keywords and start advertising
The article Using Google Analytics To Identify High-Performing Keywords
Go find your high performance keywords, and make them better.
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