Friday, September 11, 2009

Find Your HIgh Performance Keywords Through Google Analytics.

Google Analytics is a tool that many things to many people. I use it constantly to measure and improve sites that I work with. Some are in the high echelons of performance and production. As a policy I do not links or name those sites.
The point for today is that you can use Google Analytics for your advantage and one such point is finding high performance keywords for you for further expanding their performance, and turning them into ultimate keyword for your site or sites that you manage.
Without further ado, here it is straight form the masters of Google Analytics.
Recently, a Google blog called Solutions for Southeast Asia wrote a post about this topic, covering the techniques to use Google Analytics and AdWords to find and add the most effective unused keywords. It's a great post - definitive and very thorough, going from soup to nuts, expanding on these steps:

Step 1: Ensure Goals and E-commerce Tracking are set up
Step 2: Access the Keywords Report
Step 3: Export non-paid keywords to a spreadsheet
Step 4: Expand the list of keywords using other Google products
Step 5: Download a list of keywords that you are already advertising on
Step 6: Identify keywords you are not advertising on
Step 7: Expand on these keywords and start advertising

The article Using Google Analytics To Identify High-Performing Keywords
Go find your high performance keywords, and make them better.
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