: “WATCH THIS SPACE” Advertising Google Display Ad Network

Google Display Network which spans over a million partner websites, as well as Google's own sites like YouTube have turned many brands around. Making users, advertisers and publishers a winners circle in advertising by utilizing Google's expertise in search and search advertising. These are not just words of someone, there are actual proofs of brands turning to profit, even in unfavorable economic conditions. Thousands of advertisers, from small stores to largest brands in the world have joined Google at it's core of advertising. And they have good stories to tell, like the Hawaiian Airlines story that the link below shares.
 
From Google;

Simplifying display advertising

Many advertisers still don’t bother with display advertising because buying ads across millions of sites in various formats causes too many headaches. We’ve been working to simplify the process for advertisers and agencies so they can buy with ease. For example, our DoubleClick platform manages the complexity of Ad planning, scheduling, measuring and optimizing ad campaigns across the web. And Teracent’s technology can automatically tailor and select the creative elements in an ad, and adjust them based on location, language, weather and even the past performance of ads, to show the optimal ad.

Delivering better performance

We’re focused on helping advertisers get the best results from their campaigns—by enabling creative branding campaigns, precise targeting, wide reach and effective measurement. Over recent years, we’ve added a ton of new features to YouTube and the Google Display Network, to help advertisers get—and measure—the results they’re after. From remarketing to Campaign Insights to video targeting on YouTube, we’re building tools that are helping advertisers get great results and enabling them to run some of the most amazing ad campaigns the world has ever seen.

Opening the display ecosystem

Like search advertising, display advertising should be accessible and effective for every advertiser and publisher, from the smallest corner store to the biggest global brand. Display advertising will grow if it is more open and inclusive. Products like the DoubleClick Ad Exchange, which enable publishers and agencies to buy and sell ad space in an open, competitive, real-time environment, are making it happen. Every day, there are more ad calls on the DoubleClick Ad Exchange than there are trades on all the world’s stock exchanges combined.

Official Google Blog: Display advertising: “WATCH THIS SPACE”

Leveraging Google Web Master Tools - Google AdSense Publishe Resources

Followup to the previous post, video, on Leveraging Doubleclick Ad Planner,  here is another AdSense resource for publishers gem. In this video, Deborah Chang takes you through how Google indexes your site. She is specifically sharing information about Google Web Master Tools.
Google Webmaster Tools could be the missing link between you, your site and the Google and if used properly, you can utilize the services provided by Google Web Master Tools to perfect the relationship between your site and Google. One of those is to make sure that Google indexes your site properly so that the world beyond could find you at Google. Then your AdSense publishing will reach new heights Happy publishing.

Leveraging Doubleclick Ad Planner - Google Adsense Publisher Resources

I came across this two part series of Publisher Resources for AdSense publishers and thought it is worthwhile to share.AdSense's Vijay Vachani takes you through this introduction to the Doubleclick Ad Planner and how you too could use it to make your site more visible.

Google AdWords New Billing Tab Launched

After beta testing for a while, Google AdWords have launched the new billing tab site wide. The tab seem to be rolling out in stages and you might not see yours right away, but be rest assured, it is coming. When it does come, it needs no intervension from you and there are no changes to your payment or billing methods.

Here’s what you can expect from your updated Billing tab:

• Get more control. Choose to initiate a payment on your account at any time and use any form of payment available with your country and currency settings.
• Make payments directly from your billing summary page. You can do this by clicking the "Make a payment" button.
• Add multiple forms of payments and switch between them. Add as many forms of payment as you want to your account and switch between using them at any time.
• Use different business and billing addresses. Your business address doesn't have to match your billing address. Plus, each form of payment can have a different billing address.
• Get additional support. You will have access to improved help content in the new Billing tab and help center.

Some terminologies have been changed;

• Postpay is now called "automatic payments." We'll automatically charge you only after your ads accrue costs.
• Prepay is now called "manual payments." You can make payments to your account whenever and in whatever amount you like. Your ad costs draw from those funds.
• Direct debit is now called "bank account." Your funds will be debited from your bank account.

Announcing the release of the upgraded Billing tab - Inside AdWords

Will iADs Choke Up Your iPhone Screen?

When it come to a phone screen, be they iPhones or Droids, screen real estate is premium. Does not matter if you are playing a game or using an App, if an ad like iAD also tries to cram the screen, I would find it pretty annoying.
Apple is actively pushing it's developers to integrate iADs in the apps or games and if you are going to ask "So what?" I have a question in turn for you. What if Sony or Sharp sell a part of your TV screen for advertisers. These ads I mention are in addition to the ones you get from Cable TV or TV Stations. They will reside in a bar above all else.

While iADs on your phone might be a brilliant marketing and money making strategy for Apple, it might be a nightmare for users.
Gizmodo has done a nice piece on the whole subject. Their article actually prompted me to jot down this post. Follow the link and see what you think about it, forced iADs in your iPhone.
Gizmodo

Your Blog + Google AdSense = Making Money

If you blogging, who does not?, it will be a good idea to make some money with it.

Many bloggers have gone into becoming millionaires just with blogs and proper advertising plans. Of course the traffic, visitors to your blog matters a lot.

Another factor for bloggers regarding income from their blog : it will prompt them to blog in a continuous manner and also turn in to promoting the blog more. SEO techniques, link harnessing are all a factor of marketing your blog and drawing people to come and read what you write. More the visitors, more the chance the ads on your blog get clicked.

For all that to happen, you need to do some simple work ; you need to display ads on your blog!

Again it is not a big deal thanks to Google Adsense, which is now integrated into Google Blogger. You can access it via "Monetize | Setup AdSense" link on your blogger control panel.

Once you have done this and begin to promote your blog, you can watch your progress of;

1. Traffic sources

2. What people like to read

3. Number of clicks and money you earned

Via Google Analytics, a must for anyone who has a website, blog. Get rich, start monetizing your blog today.

If yopu want learn more about Google AdSense, take this tour.

Blogger Buzz: Make Money With Your Blog and Google AdSense

Help Us Improve Your Google Merchant Center Experience ~ Google Merchant Blog

Google is telling us "Help Us Improve Your Google Merchant Center Experience" by providing feedback, QA on features would you like to see added, and how could Google Merchant Center make it easier to manage your product data etc.
To make matters easy, Google Merchant Center Team has started a discussion on the Google Merchant Center Help Forum, For this week the thread is "Tips and Suggestions" and every week a new thread covering a different section of the Merchant Center will be introduced.
I enjoyed this discussion on the current thread.