Wednesday, June 18, 2008

Online Advertising Revenues Up Despite Economic Woes.

Source: PwC/IAB Internet Advertising Revenue Report (

As I mentioned in a post earlier, I visit IAB Interactive Advertising Bureau, to get a part of my information. So the latest news on Internet advertising is that Spending on Internet advertising continues to climb -- year over year -- reaching $5.8 billion for the three-month period ended March 31, 2008, as visible on the above graph.
"“We continue to experience significant growth and vitality in interactive marketing, media and advertising,” said Randall Rothenberg, president and CEO of the IAB. “We expect growth to continue, as consumers spend more and more time online, and marketers find more – and more innovative – ways to reach them through digital media.” "
But it is necessary to know that the numbers dipped a little fro Q4 2007 numbers, which was 5.9 billion.

So all those money you have been making on Internet is a part of that number!. Even though the times are hard on economy all over the world, advertisers are turning to the most accessed media of the day for their advertisements, next to TV. The reach of Internet is also growing. The 'net is reaching even into the far corners of the world, villages in India. It is just not a novelty any more. The village farmers are finding the market prices of their produce and pushing middle men to share the lions share of profits with them. People are realizing the value of Internet all over the world and finding many ways to find ways to get Internet too. A village in Sri Lanka, an Island off south of India, enjoying Internet services, even before they got a single telephone line to the village, thanks to a wireless mesh system. This system is being adopted many other places all over the world.

So everyday, the 'net is becoming the mall of the world. Just like the mall advertising, shops and marketeers need to reach their share of audience and it is you who will be the middle man or middle woman. With multitude of websites and blogs, introducing the products and wares to the people and inturn driving the world market.

So be not modest, Online marketeers, publishers and advertisers you form the backbone of this ever climbing internet advertising market! So work at it and as promised, we will be bringing you every bit of information that we think is valuable.
So why not register get MyAdlets delivered!

So like you and I there are many people who are benefiting form the 'Net
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