If you are a iPhone application developer, now there is another way to take into account when thinking about monetizing the product. LiveRail's has released iPhone AdManager toolkit which allows developers to insert video ads into their applications.
According to Liverail site, the toolkit comes with example code to give your apps the ability to connect to LiveRail AdServer send targeting criteria, dynamically select, display and track video ads within your application.
There is also two ways to present ads to your audience, one that includes an introductory splash-screen before the pre-roll plays and another that goes directly into a pre-roll before returning to your main application.
The iPhone AdManager requires a LiveRail AdServer account. To open an account, please contact us via www.liverail.com/contact.html.