Wednesday, January 28, 2009

Firefox Add On To Help Serve AdSense Ads Better.

Are you a AdSense publisher that always looking to improve the way AdSense ads are displayed on your web pages. I think so. Better the ads are displayed, better the visibility and and the attraction to visit your advertisers.
Today Inside Adsense post tells you about some tools that you can use to make dealing with Adsense placement and ad configurations a breeze. From WebDeveloper tools, Colorzilla, measureIt and IE View are suggested as ad pns to your firefox browser. They also promise to suggest some ad ons for Google Chrome, my favorite browser, soon
Inside AdSense: Add on to AdSense Sphere: Related Content

Thursday, January 22, 2009

Google Drops The Print Ads Program.

In a move to cut costs and maximize profit at Google, the Google's print ad program was shown to the door. According to a blog post (link Bellow) by Spencer Spinnell, Director of Google Print Ads, Google has concluded that its print ads program was not producing enough income and prompted to scrap the newspaper program effective Feb. 28.Print ads were a part of Google Offline programs.

According to the article this decision affects about 800 U.S. newspapers. The program started with 50 publications that used the Google print ad program.

"We launched our Print Ads program with 50 newspaper partners in November 2006 and, with the cooperation of our partners, were able to expand the network to include more than 800 U.S. newspapers. Since then we have worked closely with advertisers and newspapers to create a product that would bring a new source of revenue to publishers."

Google is looking to support the people and newspapers affected by the elimination with existing online advertising programs.

"We have teams of people working with hundreds of publishers to find new and creative ways to earn money from engaging online content. AdSense, DoubleClick, Google Maps, YouTube, Google Earth, Google News and many other products are a part of our significant investments to innovate in this space"


Traditional Media: Let's Take it Offline: Turning the page on Print Ads Sphere: Related Content

Friday, January 16, 2009

Ad Crunch At TechCrunch.

Update: I just read the comments left on TC for this post. It is very interesting!

As any tech blogger, I have been reading TechCrunch for years. Getting news, learning how the blog world operate, getting to know about industry players and movers were part and parcel of it. But I never knew much about how they run their ads. I knew they were using Federated Media as one of the sources of advertisements.
I also remember issues they had with FM and John Battelle, whose blog I also read to learn about search engines and adnetworks.
Today Michael Arrington was wondering about if they should switch the Ad suppliers. According to the same post, most of the top bloggers like GigaOm and Sites like DIGG have left Federated Media for one or other reason.
But most interesting was the math works behind the ad network FM and it's clients like TechCrunch. I think it is a good read!
Publish Post
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Thursday, January 15, 2009

How to Create Your Own Free TV Commercial, Free

Google's offline Ad team has posted a great article about creating your own TV Ads, for free! Google has partnered with SpotMixer to provide a free ad creation solution for your AdWords account. According to the post by Meredith Papp for Google TV Ads, creating your own ready-to-air TV commercial is a breeze. In a few easy steps after choosing the visual elements from a library of free content which also provide cool transitions and effects, or uploading your own images or video content. For the sound track, you can upload your own sound or use the readily available library objects.
Either way it will be a great experience. Follow the link after the video introduction to learn more fro Google Offline ads
teams like Google's TV, Print and audio.

Traditional Media: Let's Take it Offline: Create Your Own Free TV Commercial Sphere: Related Content

Tuesday, January 13, 2009

Google Blog Converters 1.0 Converts Blogs Among Blogger, LiveJournal, MovableType, and WordPress!

Fast Icon Studio.
If you have ever wanted to convert from one blog platform to another in the past, it was unfathomable or even impossible task.
Taking on step further from the earlier idea of allowing Google Blogger users to export their blogs, the team now has given us another excellent tool! Google Blog Converters 1.0!
It is a real piece of art as it currently allows one to the ability to easily move blog posts and comments from service to service. The services supported are Blogger, LiveJournal, MovableType, and WordPress. That basically cover my turf!
As one commenter of the article said, It is a bonus that I don't have to worry implementing a blog without having to fear that one will be locked in to platform!
Oh by the way the project is an Open Source and the source code (download, 2.7 MB zipped) is ready for you to hack.
Google Open Source Blog: Google Blog Converters 1.0 Released Sphere: Related Content

Friday, January 9, 2009

Free Windows 7 Beta DownLoad!

Microsoft is swamped with people wanting their new candy, windows 7 beta. Microsoft displayed this message on the download page;
"Thanks for your interest in the Windows 7 Beta. The volume has been phenomenal -- we’re in the process of adding more servers to handle the demand. We’re sorry for the delay and we’ll re-post the Beta as soon as we can ensure a quality download experience."

So keep you eye on this page, and you might get lucky and get a chance to crash your new computer!
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Tuesday, January 6, 2009

MACWORLD 2009, Live Coverage! One Of The Best Marketing Event


Techcrunch is covering the Mac World Expo 2009 live and I am watching it on my iPhone, time to time!
"9:36 - Whoa crazy. The video jittering fix (stabilization) actually works really well.
For example: If you have two videos of the same scene but with differing angles you can stitch them together for a smooth transition like in Hollywood!
9:33 - Precision Editor allows you to transition separate videos together in an extremely precise manner.
Oh sweet. When you skim a video you can grab a segment of it and drop it on top of another video and just select the audio to overlay.
9:31 - The new drop down menu in iMovie looks surprisingly like the new BlackBerry OS.
Randy Ubillos, Chief Architect of Video Apps is on stage to give a demo of iMovie.
9:30 - iMovie smooths out some video jitter.
“Precision Editor” for more precise editing along the timeline
." Sphere: Related Content

Monday, January 5, 2009

Google Euro!

Google Blogoscoped pointed to us to this Google Doodle shown on Google homepage in Slovakia as the country shifted from Slovak Koruna to Euro currency.
Full Screenshot by opaquit
Google Blogoscoped article

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Saturday, January 3, 2009

"It's best to do one thing really, really well." Global Development, Google Way!

I just happened to be by this post on google.org blog that made me read it rather than ultra speed reading I do most of the time with many articles.
Everyone is aware that SMBs or SMEs provide the ground support in developed countries by providing most of the GDP and Jobs. But that is not so in developed countries and the post goes on to explain how Google is tackling the problem. Great for Google and great for those people but I found a gem within the article.
I came across the "Google's ten organizing principles"! If you have not read it before, I think we all can use the information. Perhaps it might prove to be the best start for the new year. It did to me. I will gather my scattered thoughts, put them in a box, take out one at a time and do them really really well! or convince others to do so.
By the way the ten organizing principles, starts with "Never settle For The Best"!
Official google.org Blog: Sharpening our focus in global development Sphere: Related Content

Friday, January 2, 2009

May The 2009 Be A Prosperous Year!

Wishing you all a happy and prosperous 2009. Hopefully we will see more activity in the markets to get us out of this slumber! May The 2009 Be A Prosperous Year!
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