As any tech blogger, I have been reading TechCrunch for years. Getting news, learning how the blog world operate, getting to know about industry players and movers were part and parcel of it. But I never knew much about how they run their ads. I knew they were using Federated Media as one of the sources of advertisements.
I also remember issues they had with FM and John Battelle, whose blog I also read to learn about search engines and adnetworks.
Today Michael Arrington was wondering about if they should switch the Ad suppliers. According to the same post, most of the top bloggers like GigaOm and Sites like DIGG have left Federated Media for one or other reason.
But most interesting was the math works behind the ad network FM and it's clients like TechCrunch. I think it is a good read!