Google announced today a new product/ tool, AdPlanner, a research and media planning tool that connects advertisers and publishers. When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit.
Like the Google Trends for Websites, announced last week, which is designed targeting all users, Google Ad Planner is designed with media planners in mind.
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