Display Advertising Will Become A $200 Billion Industry.

via Donttreadonme.tv

We were told so by the Vice President of Display Advertising at Google, Neal Mohan at the end of an lengthy and valuable post. Well I followed the link he has given. Yes, He has some backing for that statement, former Google CEO, Eric Schmidt has told "The online display market could quickly become a $200 billion ad business—if it gets its act together." at the Interactive Advertising Bureau’s annual meeting in La Quinta, California, last February. The keyword is Getting the act together.
What Neal Mohan pointed out might help to get the this act together. So I had to take down the following notes he made, just to keep as a reference for myself. Basically he is putting the ball in people's court for the future of display ads.
If you are working with ads, I think the following 6 pointers could do wonders, provided that you are in the same camp as me.

1. The number of display ad impressions will decrease by 25 percent per person. Today, people are bombarded by online ads, but they don’t connect with most of these ads in a meaningful way. I believe the trend will be for people to ultimately see fewer, but better ads.
2. Engagement rates across all display ads will increase by 50 percent. As ads become less cluttered, more relevant, more engaging and more attractive, we’ll see the rate at which people interact with display ads (such as watching videos or playing games) increase dramatically.
3. People will have a direct say in 25 percent of the ads they see. Whether by choosing to watch—or not watch—video ads, updating their ads preferences to customize the ads they see or actively subscribing to or choosing to receive particular ads, users will be more in control of when and how they see ads online.
4. 35 percent of campaigns will primarily use metrics beyond clicks and conversions. Technology is helping marketers measure their ads with new tools that look at factors like emotional engagement and impact on offline behavior (like in-store shopping choices). We see a longer-term future where these become the primary metrics used to measure the success of a campaign, meaning marketers will be able to deliver the ads that potential customers say they like the most.
5. 25 billion ads per day will tell people why they are seeing them. We believe it’s important to give people as much information as possible about why they see particular ads. That’s why we’ve always included an “Ads by Google” notice, and now the AdChoices logo, on ads across the Google Display Network. We strongly support the widespread use of this logo by members of the display industry and by 2015, believe that this sort of notice will become ubiquitous.
6. Over 40 percent of online Americans will name display ads as their favorite ad format. We recently conducted a survey with YouGov of more than 1,000 U.S. Internet users, asking them what ad formats they liked. The number of people who said they preferred display ads trailed slightly behind the number who liked glossy magazine ads, cinema ads and even sky-writing—formats that have been around for more than 50 years! We think this will change. Display ads provide an incredible platform to engage, excite and inspire. If we as marketers, publishers and technology providers can deliver experiences that delight the user, we can take this industry to new heights.

You can read about Eric Schmidt's $200 billion mention here and Neal Mohan's post by following the link below.

Official Google Blog: There’s a perfect ad for everyone

Admeld In Google's Hold For $400 Million!

AdMeld,  is an advertising optimization for publishers, run by publishers, supposed to have been acquired by Google for a sum of $400 million as per industry sources. Admeld was launched in 2007, and had investors like Foundry Group, Spark Capital, Norwest Venture Partners and Time Warner Investments.


But this also brings to surface another story. CEO Michael Barrett who was fired by Rupert Murdoch for failing to meed revenue target of $1 billion from MySpace.I guess he will have a nice exit or a great entrance to Google.
Admeld Via TechCrunch

Will Facebook Be The New Online Advertising Tsar?

Everyone is elated or alarmed about facebook growth and the focus on facebook advertising is no different. Techcrunch even has a series of articles discussing about "how Facebook will eat Google's lunch" and as a part of this series, they had a nice article about;
How facebook over take Google in advertising revenue, a prediction of course.
But it is again based on other estimated ad revenues that facebook might have received.Again, I have never clicked on an facebook ad (I have clicked on Google Ads) but that might be because I spend much less time at facebook than most people.
The estimated ad revenue for facebook is estimated to be about $2 Billion in 2010 and over $4 Billion in 2011.
The article I am talking about is written by Hussein Fazal CEO of AdParlor, who advertises on facebook, yes on the right hand column. You can find the truth about facebook advertising and revenue from people who handle some of the advertising on facebook
Techcrunch
Adparlor

AdMob Celebrating One Year At Google As It Takes In Mobile Growth, Gracefully

It is one year (To this Friday) since AdMOb came in to the Google fold. Within that year, mobile world has transformed with estimated like 300 million smartphones being shipped, widening the playing field of Mobile Advertising, and of course hundreds of thousands of apps and mobile sites working as gateway to these ads.
AdMob too has grown along with the industry, according to google blog, within one year, AdMob network has grown 3.5 times. Now it is serving 2.7 billion ads a day. That is huge.
The new comer to the mobile playing field, the tablets, have grown too, withing fast six months alone to 300%. So the AdMob network is also accommodating the growth with ads tailored to tablets, specifically with capability to utilize high def screens, touch, tap and swipe features that everyone is using on the tablets.
Mobile App developers also get help to grow their business with new features like improved campaign management, new ad formats and better ad targeting options. But most of all, developers could take advantage of AdMob's "mediation" feature to deliver the most valuable ads from competing ad networks. It is now available in the Google AdMob Ads SDK.

Another feature that AdMob gained at the Google is integration with other Google advertising products, providing single point of control of ads, b e they are targeted desktop, video, mobile and tablets. Recently Google announced the availability of DoubleClick Rich Media ads on the AdMob Network on the AdMob network.
So I guess the growth is just starting. Happy Birthday AdMob, I am sure we will see many more of these birthdays.

Official Google Blog: AdMob celebrates one year at Google as mobile growth accelerates

rel="nofollow", Should I Use Them On Internal Links?

Matt Cutts answers a question from a user regarding rel="nofollow" usage within a site. I knew about the question but did not know definitive answer, until I watched the video.


Have a question? Ask it in our Webmaster Help Forum:http://www.google.com/support/forum/p/Webmasters?hl=en

Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions:http://twitter.com/googlewmc

Understanding New Google Analytics Overview Reports

 
I have been a fan of Google Analytics for a long time. If you are running any kind of web site, it is advantageous to use the tools provided by the Google Analytics to better your site. I always find a point to fine tune on my sites, after spending a few moments with Google Analytics.

If you want to also learn more about Google Analytics, there are many a resources. Today I am going to point you tone such resource and a fine article, Google Analytics blog. Specially about the new Google Analytics that is in beta now.
Google Analytics blog has a series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. In addition to blog and help links, you can also follow Google Analytics on Twitter for the latest updates.

The new article (Find the link at the end of this post) explains about the Overview Report. I have been using the Google Analytics overview report for years but just reading the article, I found information how to use the data that have been available to me all this time and never used. The article carries one through the Overview report's graph (like switching between line graph and motion graph, which I love), Reports and Intelligence overview. That is where I spent most time learning. So, if you have anything to do with SEO or a website maintenance, follow the link below to learn some trick of the trade, available, totally free for you.
Google Analytics Blog: New Google Analytics - Overview Reports Overview

U.S. and Canada-Based AdWords Customers Free Phone Support

Google AdWords is changing to support advertisers better. So far the support has been limited to email and online support. Which is good when you have enough time on your hand. But sometimes, when everything is on fire, you need phone support to manage your mega advertising projects.
And that is what U.S.- and Canada-based AdWords customers getting today.
Why the change you may ask and according to Google AdWords, it is you! You asked for it and you are getting it.
You still can use online resources, like AdWords Help Center, to make a successful ad campaign better.
You can also learn about AdWords at the AdWords Help Forum and AdWords Online Classroom which offers free online courses on a wide variety of AdWords topics.

The Number is 1-866-2Google (1-866-246-6453). You can call AdWords specialists between 9AM-8PM Eastern time, Monday and Friday. Also make sure that you have your AdWords customer ID ready when you call, as this service is only for current customers.
Official Google Blog: Free phone support for AdWords advertisers