Online advertising is the pathway to monetize digital marketplace. MyADLETS will bring information about all online advertising information to you as well as developing New advertising medium for the future. May MyADLETS appear in your digital life.
Everyone is elated or alarmed about facebook growth and the focus on facebook advertising is no different. Techcrunch even has a series of articles discussing about "how Facebook will eat Google's lunch" and as a part of this series, they had a nice article about;
How facebook over take Google in advertising revenue, a prediction of course.
But it is again based on other estimated ad revenues that facebook might have received.Again, I have never clicked on an facebook ad (I have clicked on Google Ads) but that might be because I spend much less time at facebook than most people.
The estimated ad revenue for facebook is estimated to be about $2 Billion in 2010 and over $4 Billion in 2011.
The article I am talking about is written by Hussein Fazal CEO of AdParlor, who advertises on facebook, yes on the right hand column. You can find the truth about facebook advertising and revenue from people who handle some of the advertising on facebook Techcrunch Adparlor
It is one year (To this Friday) since AdMOb came in to the Google fold. Within that year, mobile world has transformed with estimated like 300 million smartphones being shipped, widening the playing field of Mobile Advertising, and of course hundreds of thousands of apps and mobile sites working as gateway to these ads.
AdMob too has grown along with the industry, according to google blog, within one year, AdMob network has grown 3.5 times. Now it is serving 2.7 billion ads a day. That is huge.
The new comer to the mobile playing field, the tablets, have grown too, withing fast six months alone to 300%. So the AdMob network is also accommodating the growth with ads tailored to tablets, specifically with capability to utilize high def screens, touch, tap and swipe features that everyone is using on the tablets.
Mobile App developers also get help to grow their business with new features like improved campaign management, new ad formats and better ad targeting options. But most of all, developers could take advantage of AdMob's "mediation" feature to deliver the most valuable ads from competing ad networks. It is now available in the Google AdMob Ads SDK.
Another feature that AdMob gained at the Google is integration with other Google advertising products, providing single point of control of ads, b e they are targeted desktop, video, mobile and tablets. Recently Google announced the availability of DoubleClick Rich Media ads on the AdMob Network on the AdMob network.
So I guess the growth is just starting. Happy Birthday AdMob, I am sure we will see many more of these birthdays.
Matt Cutts answers a question from a user regarding rel="nofollow" usage within a site. I knew about the question but did not know definitive answer, until I watched the video.
Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions:http://twitter.com/googlewmc
I have been a fan of Google Analytics for a long time. If you are running any kind of web site, it is advantageous to use the tools provided by the Google Analytics to better your site. I always find a point to fine tune on my sites, after spending a few moments with Google Analytics.
If you want to also learn more about Google Analytics, there are many a resources. Today I am going to point you tone such resource and a fine article, Google Analytics blog. Specially about the new Google Analytics that is in beta now.
Google Analytics blog has a series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. In addition to blog and help links, you can also follow Google Analytics on Twitter for the latest updates.
The new article (Find the link at the end of this post) explains about the Overview Report. I have been using the Google Analytics overview report for years but just reading the article, I found information how to use the data that have been available to me all this time and never used. The article carries one through the Overview report's graph (like switching between line graph and motion graph, which I love), Reports and Intelligence overview. That is where I spent most time learning. So, if you have anything to do with SEO or a website maintenance, follow the link below to learn some trick of the trade, available, totally free for you. Google Analytics Blog: New Google Analytics - Overview Reports Overview
Google AdWords is changing to support advertisers better. So far the support has been limited to email and online support. Which is good when you have enough time on your hand. But sometimes, when everything is on fire, you need phone support to manage your mega advertising projects.
And that is what U.S.- and Canada-based AdWords customers getting today.
Why the change you may ask and according to Google AdWords, it is you! You asked for it and you are getting it.
You still can use online resources, like AdWords Help Center, to make a successful ad campaign better.
You can also learn about AdWords at the AdWords Help Forum and AdWords Online Classroom which offers free online courses on a wide variety of AdWords topics.
The Number is 1-866-2Google (1-866-246-6453). You can call AdWords specialists between 9AM-8PM Eastern time, Monday and Friday. Also make sure that you have your AdWords customer ID ready when you call, as this service is only for current customers. Official Google Blog: Free phone support for AdWords advertisers
Matt Cutts is battling Merissa Mayer and Nikesh Arora for spam and Google revenue. There were even talks of a $40 Million Yacht named "The Adsense". But most telling is what Matt Cutts have said!
"Cutts refused to comment specifically on this story, although he did say in an email exchange that Google absolutely does not use humans in determining search results and that the algorithms make ranking decisions based on a proprietary blend of a variety of signals, such as how much revenue Google generates from the results." Techcrunch
Last week, Google AdSense introduced a new beta AdSense interface for mobile devices. Before this interface everyone, be it mobile or not had to use the desktop interface when dealing with AdSense.
The new beta interface is very convenient and allows one to easily check earnings, get important alerts, and view reports. Best of all is even browsers without flash support is also supported.
If you are planing to test or use, the new AdSense mobile interface, please make sure that you select the "New Adsense Interface" on your desktop. It is still pretty basic compared to the desktop interface but we are certain it will grow in to a better product.
To test just visit http://www.google.com/adsense on your mobile browser.
Once you have used it please join the AdSense support forum share your thoughts and provide feedback. Introducing the new AdSense mobile interface - Inside AdSense
