The very first Google Doodle: Burning Man Festival 1999
Google has been turning pages in Online Adverting. But lately Google has "searched" for advertisement space on TV as well. So They materialized the Google TV Ads platform to provide the exact need. It is not the recently announced AdSense for Video, But big screen TV's that you hooked up to Cable TV services and Satellite networks.So Google announced on Thursday that it has come into an agreement with Bloomberg TV Network to provide TV Ads via their network. The TV Ads used to be mysterious medium that common folks could not really touch. But with the Google TV Ads, it has become a self service medium, that anyone with the need could reach out and advertise.
What more is the integration of viewrship data on the TV network. Google will be able to provide second-by-second data from millions of anonymized set-top-boxes, allowing advertisers to measure viewership of their ads more precisely than ever before. With this data, advertisers can better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize the return on their TV ad investments. Google's digital platform also makes it easier for advertisers to find relevant programming through its keyword search functionality.
“We’re pleased to be partnering with BLOOMBERG TELEVISION to continue to make TV advertising more relevant and measurable,” said Mike Steib, director of Google TV Ads. “We will now be able to give advertisers, many of whom have never tried TV advertising before, access to the desirable BLOOMBERG TELEVISION demographic.”
"We're very happy with the progress of Google TV Ads," said Michael Kelly, executive vice president for DISH Network, Google TV Ads' current inventory partner. "Google TV Ads has brought more accurate, accessible, and up-to-date viewer measurement to the industry, enhancing value to our advertisers."
Following is the press release by Google.
NEW YORK & MOUNTAIN VIEW, CA (September 25th, 2008) – Continuing efforts to make television advertising more relevant, accountable and measurable, Google (NASDAQ: GOOG) announced today that the BLOOMBERG TELEVISION® network will make national cable advertising time in the U.S. available through the Google TV Ads™ platform. By offering self-service buying opportunities through Google TV Ads, the BLOOMBERG TELEVISION network will expand its reach to a wider range of advertisers, including those that are new to the medium.
With the addition of BLOOMBERG TELEVISION inventory, advertisers using the Google TV Ads platform can not only reach the high-net-worth BLOOMBERG TELEVISION U.S. audience but can also gain access to viewership data at an unprecedented scale. Google’s TV Ads platform can report second-by-second data from millions of anonymized set-top-boxes, allowing advertisers to measure viewership of their ads more precisely than ever before. With this data, advertisers can better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize the return on their TV ad investments. Google's digital platform also makes it easier for advertisers to find relevant programming through its keyword search functionality.
“We’re pleased to be partnering with BLOOMBERG TELEVISION to continue to make TV advertising more relevant and measurable,” said Mike Steib, director of Google TV Ads. “We will now be able to give advertisers, many of whom have never tried TV advertising before, access to the desirable BLOOMBERG TELEVISION demographic.”
"The BLOOMBERG TELEVISION audience is the wealthiest and most powerful in cable television,” said Trevor Fellows, head of advertising sales at Bloomberg. “As high net worth viewers are extremely difficult to quantify using traditional methods, we believe that involvement with Google TV Ads from an early stage will help us and our advertisers learn more about our audience.”
Google TV Ads offers greater accountability in advertising. With Google’s auction-based pricing system, advertisers only pay for impressions delivered to their ads, and they can receive integrated digital reporting within 24 hours. The BLOOMBERG TELEVISION network joins Google TV Ads’ growing list of inventory, which also includes NBC Universal and DISH Network.
"We're very happy with the progress of Google TV Ads," said Michael Kelly, executive vice president for DISH Network, Google TV Ads' current inventory partner. "Google TV Ads has brought more accurate, accessible, and up-to-date viewer measurement to the industry, enhancing value to our advertisers."
The BLOOMBERG TELEVISION service is the only 24/7 business and financial news television network. BLOOMBERG TELEVISION content is created exclusively by the global BLOOMBERG NEWS® service, with 143 bureaus in 69 countries. BLOOMBERG TELEVISION programming offers viewers a snapshot of the markets with fast, accurate reporting of world indexes, currencies, U.S. Treasuries, commodities futures, agricultural futures, and exchange traded funds, as well as special features, insight and analysis, and proprietary coverage of leading stocks and industry sectors. The worldwide service broadcasts in seven languages.
Google and Google TV Ads are trademarks of Google Inc. All other trademarks are the property of their respective owners.
Google's Media Contact:
Elisabeth Diana
650-214-1515
press@google.com
Bloomberg’s Media Contact:
Heidi Tan
212-617-5375
htan14@bloomberg.net
Likening it's program to color television and DVR revolution, Yahoo's new advertising program, APT supposed to set a new future in advertising.Some of the initial capabilities featured in the new platform include:
-- Guaranteed cross-selling with pre-defined selling rules
-- Ad Exchange for non-guaranteed inventory
-- Advanced audience targeting techniques based upon behavior and geography
-- Inventory lookup and forecasting across individual and partner sites
-- Creative workflow automation and personalization
-- Powerful rate card tools for improved yield management
-- Filters for better controls around creatives
-- Flexible and powerful APIs
-- Federated ad call to support multiple ad formats
Yahoo! will start to make the platform generally available to advertisers, publishers, networks and agencies in 2009.Additional information on APT is available at http://apt.yahoo.com.
Google solidified its place as the preferred search engine in August Sliding further from Microsoft and Yahoo.
People preferred Google 63% of the time in August, compared to 61.9% in July, according to figures released Friday by comScore. Yahoo came in second in August at 19.6 per cent, down .9 per cent from July. Microsoft garnered 8.3 per cent of traffic in August, down .6 per cent from a month prior.
So I guess you know where to take your advertising, the online advertising.
