Sunday, April 27, 2008

Widget Advertising From ReveResponse Brings New Revenue Paths To Publishers.

As I was writing about widget advertising, I came across a press release on another advertising widget. RevResponse is a publisher network that provide publishers a good chance in monetizing their websites and magazine publishers to attract people whom they look for, filtered out target audience. RevResponse is a part of Netline Corporation.
Although pretty new in the scene, the project seems to be doing very well and was also featured on TechCrunch where I got my lead to the company from.
So how does RevResponse help publishers to monetize their sites? RR provides revenue for its registered publishers by providing them with free contextual content in the form of complimentary business and tech magazine subscriptions, whitepapers, product trials, podcasts, and document downloads which the publishers are able to offer to their users. Each qualified subscription or offer request guarantees the publisher a minimum of a $1.50 commission, and some deliver significantly higher earnings.
I am aiming to put this on some of my websites as most of them are niche based blogs. But if you are in the business of publishing! either content or say a magazine publisher, pay a visit to the RevResponse site.

Following is the press release;

LOS GATOS, Calif., April 15 /PRNewswire/ -- Internet publishers who have joined RevResponse.com's publisher network have been praising the new platform as a breakthrough in website monetization since its successful launch on April 1, 2008. RevResponse.com's parent company NetLine Corporation states that the rate of new partner adoptions is exceeding expectations.

"It's clear that online publishers are looking for an alternative to ad-based PPC programs like Google's AdSense," said Robert Alvin, CEO of NetLine Corporation. "The ability to monetize their sites with higher payouts and a stronger value proposition are the two distinguishing factors that are resonating the most with our partners."

RevResponse.com generates revenue for its partner publishers by providing them with free contextual content in the form of complimentary business and tech magazine subscriptions, whitepapers, product trials, podcasts, and document downloads which the publishers are able to offer to their users. Each qualified subscription or offer request guarantees the publisher a minimum of a $1.50 commission, and some deliver significantly higher earnings.

While in Beta mode, publishers saw significant growth in their earnings by using RevResponse.com, which they attribute to its targeted and relevant catalog of valuable free business-to-business resources. Publishers are also crediting the ability to communicate with the RevResponse.com team during the Beta test and after the release for the success of the program and the revenue they were able to generate.

"Using the online forum, we communicated directly with the RevResponse team to provide input on our experiences with the new site. Within hours, the feedback we provided had been analyzed and in many cases implemented," said Deb Alloway of ToolButton.com. "NetLine has been a great company to work with, not only because of the revenue dollars they have helped us earn, or the inventory they provide, but because of the personal contact and respect they have for their partners."

Publishers have also praised RevResponse.com for maintaining the integrity of their websites. RevResponse.com allows publishers to generate income without inundating their audience with ads and allows them to retain their audience within their own site, without any redirects. All content/landing pages offered through RevReponse.com can be co-branded to match the look and feel of a partner's site.

"We've worked hard to maintain the integrity of our partners' sites," added Alvin. "It strengthens audience retention on the primary site which keeps everyone happy."

RevResponse.com expects tens of thousands of partners to join the program by year's end. For more information, visit http://www.revresponse.com/.


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