Monday, April 28, 2008

Are There Barriers To Online Advertising?

Are There Barriers To Online Advertising? I did not think about this much either, until I read this fine article.
It is a result of ‘asked the experts’ session at IAB UK, Internet Advertising Bureau UK. So here is an introduction with tiny little part from the article;

"As part of the IAB’s remit to help grow the internet marketing industry, we thought it would be useful host an event where a panel of industry experts could discuss the possible impediments to the continued growth of the medium. We structured the seminar in a way that enabled delegates and visitors to our site in the lead up to the event to pose their own questions and concerns around the subject to our panel.

Our ‘genius bar’ of online experts contained our very own Guy Phillipson, Andrew Bradford of AOL, LBi’s Jo Simmonds and, representing the client side of the equation, Scott Gallacher of BSkyB."
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