Blogger And Amazon Associates Are Good Friends Now

Even though this is old news to some, since it might be useful to others, I am posting it. Blogger too showing it in the control panel now.
If you are a blogger publisher and utilizing monetizing opportunities like AdSense, AdSense for Feeds, and were eying the Amazon Associates program, you are in luck.
In addition to the AdSense options, now you can add a third option to monetize your blog further. Blogger has launched a third option: direct integration with Amazon Associates to search Amazon’s product catalog and add links to products that earn you commissions when your readers buy products you recommend.
There were some people who managed to offer Amazon products on their blogs with javascripts and a whole lot of hassle. With the new offer, you can select which products and pictures to include right from the blogger control panel. What if you do not have an Amazon Associates account? Yes that too could be created for free from within blogger.
Blogger Buzz: Blogger integrates with Amazon Associates

Creative Display Ads That Work!

I was reading a post on the series of display advertising which guided reader about creative display advertising without limits. The idea;

Imagine you own a popular coffee chain in Denver that you want to promote. On Monday afternoon, it’s warm and 80 degrees in the city. You run a display ad campaign online that offers Denverites a discount coupon for an iced cold latte, with a searchable map embedded in the ad to show local branches, and a real-time feed from people who have tweeted publicly about your newest flavor. That evening, a cold front rolls over the Rockies. Your ad automatically and dynamically adjusts to present a photo of a hot, steaming cup of hot chocolate in front of a warm fireplace, together with a home delivery number and an offer of free marshmallows.

is exactly what Volvo did to promote the new XC60. Created by Euro RSCG for the new Volvo XC60 rich media ad which also offered an interactive game, photos and gallery. But the best was the incorporation of a Twitter feed from the New York Auto show in the same ad space was a new impression. According to Google, in just three days, the campaign garnered 170 million impressions, 50,000 clicks and 17,000 hours of brand engagement.
That is advertising! with vigor.
Official Google Blog: Display advertising: towards creativity without limits

Third Party (Google-certified) Ad Networks In AdSense

AdSense announce that now publishers in North America and Europe are able to publish ads from Google-certified ad networks on their websites.

These ads will compete with AdWords ads, and will help publishers earn the most from every ad impression by increasing competition. At the same time, publishers will have full control over which ads and ad networks can appear on their pages.

Lear how Google  AdSense and Certified Ad Networks work.

Paris Hilton"s Devassa Beer Ad Causes An Stir In Brazil

If hot and spicy women in Brazilian beaches are anything to go by, Brazil's advertising watchdog is not having any of that on TV. It has said the ad devalues women, specially the blond ones!
The ad is not problematic because Paris Hilton's lack of clothes but the sensual nature of the ad.
have no idea how to measure sensuality but I had to search for a bikini on some of the women I saw on Brazilian beaches, they were so small.
Devassa Beer Ad has already done the intended purpose. Here is the ad, you decide. 

"Mobile-ize Your Business" Google Webinar On Mobile Advertising | VOIP IP Telephony

Google is holding a webinar on Mobile Advertising trends on March 2nd. Follow the link for more information.
"Mobile-ize Your Business" Google Webinar On Mobile Advertising | VOIP IP Telephony

Driving Hispanic Auto Consumers To Your Site

I have been wanting to purchase a new car for a while now but every time I am about to buy, there is a set back. One or other recall, auto maker hiding facts from consumers are making my purchase no sooner. They need to get in front of customers and make them trust the great American cars trustworthy again, no matter what make they are.
Auto industry is currently facing crisis and looking for come backs, advertising and reaching customers effectively play a major factor, in making your product stand out! But are they missing a major portion of the buyers in the web medium?
Large fraction of the industry, the Hispanic auto buyers seem to be researching the products on the web,

92% of Hispanic new-vehicle buyers visited an automaker site or a 3rd Party site (such as Edmunds.com or Cars.com) prior to their vehicle purchase, compared to 84% of the general Internet population, representing a major opportunity for automakers, 3rd Party sites, and Dealers.

But that is the tip of the ice berg, they are more engaged in finding their targets through the web, they search for their goods on major search engines. With the information found, they make educated purchases.
So this should be a good opportunity and time for auto makers from all walks of productions to speak Spanish, and read a wider audience to hawk their products.
Follow the link to get more information.
AdWords Agency Blog: Automotive Industry Spotlight - reaching Hispanic auto consumers

Mobile-ize Your AdWords Ads!

It is good to be back after a long break.
Google AdWords Go Mobile! series has been working hard to educate users to make the better use the tools and technology available to reach mobile users.
An article on using Google Analytics to recognize the mobile users visits to a website and analyze their behavior on the site.
This week they have a lesson teaching us how to find out what mobile device the user is using so the ads could be targeted properly.
Another great piece of information, location!, knowing the location might able one to guide user to physical location nearby that provide goods or services that the user is searching for. Or perhaps you can add a phone number so that customers could click to call to reach the advertiser.
Inside AdWords: Go Mobile! Series: Targeting options to make your mobile ads relevant