Saturday, November 13, 2010

Blogger Sitemap Error Correction For Google Webmaster Tools

I had submitted a new blog on blogger.com on the Google Webmaster site. As far as blogger blog submissions go, you usually submit your RSS Feed as your site map. But there is a slight problem as all blogger feeds are burned through feedburner.com and you feed URL will be something like;
There is nothing wrong with that but Webmaster tools expect you to enter a page under your original site URL, like;

and of course I entered "rss.xml" because it is the default feed address for Blogger. But you will find an error like this;
So now what do you do, then I checked how my other blogs are submitting the sitemap! viola I have missed a bit of information, I should have submitted the information like;

Now you know, in order for Blogger feed address to work as a sitemap on Google Webmaster tools, submit the address as "/rss.xml?orderby=updated"
Hope this helps, someone!

Thursday, November 11, 2010

How AdSense Earnings Are Calculated?

Do You know how AdSense earnings are calculated and wonder why they fluctuate sometimes?  Yes I have! but after watching this video which I got to know via AdSense Newsletter, I have a better understanding how the complete AdSence Loop works and why my AdSense income fluctuate?
Hal Varian, the Chief Economist at Google, Explains how ads are targeted to your pages, priced by the ad auction, and translated into the earnings you receive.
 

Wednesday, November 10, 2010

How To Post Videos On Twitter! It Is As Easy As Youtu.be!

TwitterTip1,
If you are using the new twitter interface, finding and posting videos on twitter is so easy. Playing the posted videos are even easier. So what netter way to extend to limitation of the message size! It is as easy as youtu.be!
Watch the video!

Save Time, Enjoy Your Money With New AdSense Interface,

I got offered to try the new AdSense interface and it is very initiative and easy to use. You are offered all the AdSense tasks in a way that easy to understand and execute.
Some of the benefits that the new interface brings you are;
Graphs on the Performance reports tab allow you to easily view trends in your performance. You can quickly view impressions, clicks and earnings all in one graph, compare text ad performance to image ad performance, compare date ranges and easily manipulate data to recognize trends.
You can now run detailed performance reports by ad type, ad size, ad unit, targeting type, and bid type for total earnings and other metrics, over a custom date range. You can also drill down into those reports to view new reports for just one or multiple elements, like channels, ad units, or products.

If you are a busy person, you will appreciate the greater efficiency provided by the new interface which include;

Streamlined, Reorganized Interface

A visual redesign makes it easy to quickly see your earnings and payment information, find relevant features, and make changes to your account.

Relevant Help on Every Page

Targeted help, including the relevant frequently asked questions, appears on every page so that you can get the information you need without leaving your account.

Revamped Resources Page

The resources page brings top resources, in addition to help, right into your account. Check out this page to view videos, read blog posts, and more.
 The next attractive part of the interface is the control it offers. You will find all ad controls, including advertiser site, category, and ad network blocking as well as the Ad review center on the Allow & block ads tab.
The ad review center has been revamped making it easier for you to review ads that have been placement targeted to your site. You can now search for ads by ad type, keyword, URL, or ad network, and choose to approve allow or block them.When it come to blocking ads, now you can block categories of ads, such as politics, religion, and dating ads from showing up on your site.You can learn more about controls here

Introducing the new AdSense interface, now available globally - Inside AdSense

Tuesday, November 9, 2010

Turning Day Light Savings Into Traffic With SEO Tricks!

I am sure all of you who live in countries that practice day light savings time, had a few surprises this week. Some got up early but jumped out of bed thinking it was late, some may even have wondered why the high ways are so empty and wondering why there is no traffic, on the way to work.
But one clever site, View London, used the same opportunity to boost it's traffic by 31%, according to Hitwise. View London did some SEO tricks on the site to benefit from people seeking information on day light saving or in British terms, "Clocks go back".
Hitwise shows us that the site beat even BBC News, Facebook getting traffic, organic traffic, from searches related to "clocks Go Back".

So next time when you look to bring traffic to your site, plan ahead, create content related to an upcoming major event, and let Google think you are the authority on the subject.
You can find more data of the event on Hitwise and ways to find out how they did it by some clever surfing. One marketing man wondered even if it was clever marketing? I guess he is not clever enough to catch the gist. May be he is, to see through the London fog. But it never hurts to learn.
Hitwise, View London

Tuesday, October 26, 2010

Direct To Consumer (DTC) Advertising By Pharmaceutical Companies To Top $1Billion This Year


Direct To Consumer (DTC) Advertising By Pharmaceutical Companies To Top $1Billion This Year and will keep on rising through 2014, according to a report by eMarketeer.

"Pharma marketers are waiting around, they are trying to test the waters but realizing that the FDA isn't going to come down with a template or a hard-and-fast ruling. Even when that happens, there's still going to be a process of give-and-take and experimentation." said the author of the report
U.S. health-care and pharmaceutical online advertising spending will reach $1 billion for the first time this year, up 10.6% from last year, according to "DTC Pharmaceutical Marketing Online: A Slow Shift to Digital," a report by eMarketer's Victoria Petrock. By 2014, online ad spending in the health-care and pharmaceutical industry, which includes direct-to-consumer and over-the-counter remedies, is expected to reach $1.52 billion. Even though these look big numbers according to adage, pharmaceutical online advertising accounts for only about 4% of overall U.S. online ad spending.
FDA online marketing guidelines for the pharma are expected by the end of 2010 or beginning of 2011. But don't expect new policies to address all the questions and concerns from drug makers and their ad agencies.
eMarketer via Adage

Tuesday, October 12, 2010

Facebook Banking!

Banking in a Facebook World
How to create a Customer-Focused Banking Experience to reach the Anytime, Anywhere Consumer
Date: October 13, 2010
Time: 12:00PM ET
Duration: 60 Minutes
Empowered by the digital information explosion, consumers today are taking charge and demanding information and service on their own terms – any time, anywhere and any way they want it. Your challenge is to improve the experience for these tech-savvy customers through expanded and smarter access to accounts and information.

This new consumer is vital to growth. Join industry experts from Avaya and IBM to learn how to take the customer experience to the next level while keeping control of the conversation and driving down costs.

In this one-hour web seminar you will learn:
  • What defines the “New Consumer” and why this group is vital to growth
  • What customers want from today’s banks
  • Innovative ways that banks are responding to this challenge
  • Solutions and tools to help solve these challenges
  • How to get started

There will be a live Q&A session – so join the discussion and register today!