AdMob Celebrating One Year At Google As It Takes In Mobile Growth, Gracefully

It is one year (To this Friday) since AdMOb came in to the Google fold. Within that year, mobile world has transformed with estimated like 300 million smartphones being shipped, widening the playing field of Mobile Advertising, and of course hundreds of thousands of apps and mobile sites working as gateway to these ads.
AdMob too has grown along with the industry, according to google blog, within one year, AdMob network has grown 3.5 times. Now it is serving 2.7 billion ads a day. That is huge.
The new comer to the mobile playing field, the tablets, have grown too, withing fast six months alone to 300%. So the AdMob network is also accommodating the growth with ads tailored to tablets, specifically with capability to utilize high def screens, touch, tap and swipe features that everyone is using on the tablets.
Mobile App developers also get help to grow their business with new features like improved campaign management, new ad formats and better ad targeting options. But most of all, developers could take advantage of AdMob's "mediation" feature to deliver the most valuable ads from competing ad networks. It is now available in the Google AdMob Ads SDK.

Another feature that AdMob gained at the Google is integration with other Google advertising products, providing single point of control of ads, b e they are targeted desktop, video, mobile and tablets. Recently Google announced the availability of DoubleClick Rich Media ads on the AdMob Network on the AdMob network.
So I guess the growth is just starting. Happy Birthday AdMob, I am sure we will see many more of these birthdays.

Official Google Blog: AdMob celebrates one year at Google as mobile growth accelerates

: “WATCH THIS SPACE” Advertising Google Display Ad Network

Google Display Network which spans over a million partner websites, as well as Google's own sites like YouTube have turned many brands around. Making users, advertisers and publishers a winners circle in advertising by utilizing Google's expertise in search and search advertising. These are not just words of someone, there are actual proofs of brands turning to profit, even in unfavorable economic conditions. Thousands of advertisers, from small stores to largest brands in the world have joined Google at it's core of advertising. And they have good stories to tell, like the Hawaiian Airlines story that the link below shares.
 
From Google;

Simplifying display advertising

Many advertisers still don’t bother with display advertising because buying ads across millions of sites in various formats causes too many headaches. We’ve been working to simplify the process for advertisers and agencies so they can buy with ease. For example, our DoubleClick platform manages the complexity of Ad planning, scheduling, measuring and optimizing ad campaigns across the web. And Teracent’s technology can automatically tailor and select the creative elements in an ad, and adjust them based on location, language, weather and even the past performance of ads, to show the optimal ad.

Delivering better performance

We’re focused on helping advertisers get the best results from their campaigns—by enabling creative branding campaigns, precise targeting, wide reach and effective measurement. Over recent years, we’ve added a ton of new features to YouTube and the Google Display Network, to help advertisers get—and measure—the results they’re after. From remarketing to Campaign Insights to video targeting on YouTube, we’re building tools that are helping advertisers get great results and enabling them to run some of the most amazing ad campaigns the world has ever seen.

Opening the display ecosystem

Like search advertising, display advertising should be accessible and effective for every advertiser and publisher, from the smallest corner store to the biggest global brand. Display advertising will grow if it is more open and inclusive. Products like the DoubleClick Ad Exchange, which enable publishers and agencies to buy and sell ad space in an open, competitive, real-time environment, are making it happen. Every day, there are more ad calls on the DoubleClick Ad Exchange than there are trades on all the world’s stock exchanges combined.

Official Google Blog: Display advertising: “WATCH THIS SPACE”

ad:tech San Francisco 20% Discount Code From Google!

If you need a little nudge to get to the ad:tech San Francisco next week (April 19th to April 22nd), Google has added one more to the other attractions they already have, a 20% discount code for registering for the ad:tech event.
Once there, you are promised, from Google to receive, more information on AdWords, Analytics, DoubleClick, YouTube, AdSense and the Google Content Network.
in addition to the workshops;

"Insights Lickety Split in AdWords Search Funnels and Google Analytics"
"Google Ad Innovations @ ad:tech"

and the session;

"Marketing Masters - The Bleeding Edge of Advertising Innovation."

The code is "GGLESPON"

AdWords Agency Blog: Discount code available for ad:tech San Francisco

DoubleClick Studio And Rich Media Ads

Rich Media Ad
As a result of Google acquiring DoubleClick, everyone involved with advertising is benefiting in various forms. The latest being DoubleClick Studio, which allows one to create a feature rich mixed media advertisements for the web.
Rich media ads, unlike the static ads, offer features such as expanding when users click or roll over, provide HD video experiences or get in touch with the advertiser byclicking to make a phone call.
But we have seen how dynamic web has changed the early days of web experience with tools such as ajax and flash. The scopes are only limited by the imagination of these web creators. So these ads are not much different and we might find some ads that we would want to immerse ourselves in.
To learn more about these Rich Media Ads;
Google Blog
DoubleClick Studio
DoubleClick Blog

Tags: Google Blog, DoubleClick, Google Ads, DoubleClick Studio, Rich Media Ads, DoubleClick Blog