As a result of Google acquiring DoubleClick, everyone involved with advertising is benefiting in various forms. The latest being DoubleClick Studio, which allows one to create a feature rich mixed media advertisements for the web.
Rich media ads, unlike the static ads, offer features such as expanding when users click or roll over, provide HD video experiences or get in touch with the advertiser byclicking to make a phone call.
But we have seen how dynamic web has changed the early days of web experience with tools such as ajax and flash. The scopes are only limited by the imagination of these web creators. So these ads are not much different and we might find some ads that we would want to immerse ourselves in.
To learn more about these Rich Media Ads;