Help AdSense Improve Their Products and Services

"Help us improve our services and products"

AdSense is inviting all AdSense users to share your thoughts with us so that they can provide you with a better experience
Depending on how you have setup your email preferences, within AdSense, you may have already received a survey by email.
If did get the invitation, please take the time to respond to it and provide your input. In the past, AdSense relied on your responses to improve the help,  product interaction, and thet type of features offered by AdSense.
According to a blog post, the survey should take about 10-15 minutes and can be answered on mobile. Whether you’ve completed this survey before or you’re providing feedback for the first time, AdSense thanks you for sharing your valuable thoughts.

The European Commision Puts Google on Spotlight For AdSense's Panda 4.0 Algorithm and Other Changes

Google has been on EU's cross hairs for last one and half years and so far has been fined a total 6.76 billion euros ($7.7 billion) for favoring its comparison shopping service and for leveraging Google's own Android mobile operating system to further its search engine market power.

Now the European Commission is wrapping up a third case which involves Google’s AdSense advertising service. This case was brought about by a complaint by U.S. search and advertising company Yelp (YELP.N) and other competitors in travel, restaurant and accommodation industries.

EU authority sent questionnaires to Google competitors last month, requesting information on the Google’s practices and the impact on their services between January 2012 to December 2017. The focus is on the

search algorithm changes introduced by Google, including the introduction of its Panda 4.0 algorithm. Also among the questions were, if Google’s introduction of the Local Universal or One Box had a substantial impact on their local search services. Local Universal handles hotel ads and One Box is a tool for local businesses to get more visibility in Google search results.

Via Reuters.

AdSense Optimization Checklist, Part 1

Your optimization checklist, Part 1 - Inside AdSense

Looks like AdSense wants you to straighten up your AdSense activities and stratergies to maximize your earning potential. Since this blog has been dormant for a while, we thought it is time we got our act together and what is more better than directing our readers to a fantastic resource with the first article in the new year.
Inside AdSense will be publishing the AdSense Optimization Checklist in two parts and devoting the first post / part to check items that you may have already attended to and to remind good old AdSense tips.

One of the tasks is to take care of Ad Coverage on your site. You already know that you can have three standard AdSense for Content units on your site. But the 300x600 are limited to only one. You can have three link units and two AdSense for Search boxes. If you are not sure of the process or wondering if and how to place Ad units, the Video below might help.
This is followed by explanation on User recommended Ad sizes, Show both text and image ads, Experimenting with Ad Colors, Optimal Ad placement and adding a AdSense for Search boxes. There are  ample resource links within the post to make the task even easier, like one of our favorites, Heat Map for Pages.
Reading the article reminded me to take care of a few things about this site, starting with entirely new layout to make it more presentable and easily readable to our readers.

Does The Ad Size Matter? Looks Like Wider The Better

I was browsing through Adsense Help pages and noticed a page devoted to ad sizes. There I learned some thing that I did not think of before, Ad orientation. According the AdSense, wider ad sizes tend to outperform their taller counterparts, simply because of their eye-friendly or reader-friendly format. When we read or glance at some thing, we absorb information in "thought units," several words at a time in the case which contains text. So wide ads let us comfortably read more text at a glance without having to bounce between lines like in a vertical ad or a narrower ad.

With their knowledge in ad space, AdSense team has this suggestion;

If positioned well, wide ad sizes can increase your earnings significantly. The sizes we've found to be the most effective are the 336x280 Large Rectangle, the 300x250 Medium Rectangle, and the 160x600 Wide Skyscraper. Keep in mind that while these ad sizes typically perform well, you should use the size that best complements your pages.

Following video explain the fact;
So why don't you try with your website. If you are not a AdSense member, you can signup at Google Publisher solutions.

AdSense Academy Teaches And Tests Your Adsense And WebSense Knowledge!

You must know what AdSense is if you are reading this but even if you are not, you will learn a lot through the links provided below.
If you are brand new to AdSense or have been using it to monetize your site for years, you will find some great pointers and learning tools.
At AdSense Academy, you can follow the checklist provided and will guide you through the steps to set up and run a successful AdSense account. As you progress through the steps in the each of the six sections, you'll graduate to a higher milestone. When you reach the last milestone, depicted by a rocket, you will certainly be an AdSense Astronaut, ready to take the quiz to test your knowledge.
Test your knowledge with the AdSense Academy - Inside AdSense

Google Affiliate Network: Google Affiliate Network Fall Exclusive Opportunities Now Available

Fall is around the corner, very close, and with it brings the holiday shopping season.

Google Affiliate Network is too ready with over 40 specific opportunities for you, Google Affiliates Network publisher, to focus on. If you are a publisher and have not yet signed up with GAN, Google Affiliates Network, you can signup via the link below.

Just to remind you the above special opportunities will be available during one weekend, September 23=September 26, only so better act fast.

In order to reach these opportunities;

To promote any of these exclusive opportunities, you need to be an approved publisher in the Google Affiliate Network.
Apply for Google Affiliate Network with your AdSense Publisher ID (or sign in if you're already a Google Affiliate Network publisher).
Once approved, review the opportunities available and click the "Apply Now" link for everyone that you wish to promote.

There is also a getting started guide to get you started with first steps or more if necessary.

Follow the links below for more information;

Google Affiliate Network Signup

Google Affiliate Network: Google Affiliate Network Fall Exclusive Opportunities Now Available

April Fool Comes Too early to Techcrunch, Bashes Mattcutts, Webspam, Adsense

on twitter

Matt Cutts is battling Merissa Mayer and Nikesh Arora for spam and Google revenue. There were even talks of a $40 Million Yacht named "The Adsense". But most telling is what Matt Cutts have said!
"Cutts refused to comment specifically on this story, although he did say in an email exchange that Google absolutely does not use humans in determining search results and that the algorithms make ranking decisions based on a proprietary blend of a variety of signals, such as how much revenue Google generates from the results."
Techcrunch

Introducing the new AdSense mobile interface - Inside AdSense

Last week, Google AdSense introduced a new beta AdSense interface for mobile devices. Before this interface everyone, be it mobile or not had to use the desktop interface when dealing with AdSense.
The new beta interface is very convenient and allows one to easily check earnings, get important alerts, and view reports. Best of all is even browsers without flash support is also supported.
If you are planing to test or use, the new AdSense mobile interface, please make sure that you select the "New Adsense Interface" on your desktop. It is still pretty basic compared to the desktop interface but we are certain it will grow in to a better product.
To test just visit http://www.google.com/adsense on your mobile browser.
Once you have used it please join the AdSense support forum share your thoughts and provide feedback.
Introducing the new AdSense mobile interface - Inside AdSense

AdSense eCPM (effective cost per thousand impressions): Explained

effective Cost for Per thousand iMpressions, sounds pretty technical but in simple words, it is the amount of revenue one can expect to earn from AdSense, per every 1000 impressions shown on one's site.
eCPM could be helpful in many ways to a site owner or a publisher. it is a fine example of how your site and advertisements on it are performing. ( If you were looking for eCPM on your AdSense control panel, you will not find it. But what you will find is the RPM, Revenue Per thousand iMpressions, which means the same as eCPM.)
On the control panel, one could check performance data, broken down in periods and you will see the RPM based on those period. day, yesterday, last 7 days, last 30 days and so on. Longer the period, more accurate the data will.be.
Now that we know what it is, the obvious next question is "what are the factors that govern the eCPM? and another sure fire question, "what could one do to improve and earn a high eCPM?"
But the good people of AdSense have come to our aid and have kicked off a two part video series to explain and inform all about AdSense eCPM.
The first part of the series, AdSense Manager, Matthew Carpenter Arevalo introduce us to the basics of how eCPM is calculated and explain how to analyze the causes behind any changes in your eCPM.


There is more information on eCPM at the help center as well.
Understanding your eCPM (effective cost per thousand impressions): Part 1 of 2 - Inside AdSense

Save Time, Enjoy Your Money With New AdSense Interface,

I got offered to try the new AdSense interface and it is very initiative and easy to use. You are offered all the AdSense tasks in a way that easy to understand and execute.
Some of the benefits that the new interface brings you are;

Graphs on the Performance reports tab allow you to easily view trends in your performance. You can quickly view impressions, clicks and earnings all in one graph, compare text ad performance to image ad performance, compare date ranges and easily manipulate data to recognize trends.

You can now run detailed performance reports by ad type, ad size, ad unit, targeting type, and bid type for total earnings and other metrics, over a custom date range. You can also drill down into those reports to view new reports for just one or multiple elements, like channels, ad units, or products.

If you are a busy person, you will appreciate the greater efficiency provided by the new interface which include;

Streamlined, Reorganized Interface

A visual redesign makes it easy to quickly see your earnings and payment information, find relevant features, and make changes to your account.

Relevant Help on Every Page

Targeted help, including the relevant frequently asked questions, appears on every page so that you can get the information you need without leaving your account.

Revamped Resources Page

The resources page brings top resources, in addition to help, right into your account. Check out this page to view videos, read blog posts, and more.

 The next attractive part of the interface is the control it offers. You will find all ad controls, including advertiser site, category, and ad network blocking as well as the Ad review center on the Allow & block ads tab.
The ad review center has been revamped making it easier for you to review ads that have been placement targeted to your site. You can now search for ads by ad type, keyword, URL, or ad network, and choose to approve allow or block them.When it come to blocking ads, now you can block categories of ads, such as politics, religion, and dating ads from showing up on your site.You can learn more about controls here

Introducing the new AdSense interface, now available globally - Inside AdSense

Leveraging Google Web Master Tools - Google AdSense Publishe Resources

Followup to the previous post, video, on Leveraging Doubleclick Ad Planner,  here is another AdSense resource for publishers gem. In this video, Deborah Chang takes you through how Google indexes your site. She is specifically sharing information about Google Web Master Tools.
Google Webmaster Tools could be the missing link between you, your site and the Google and if used properly, you can utilize the services provided by Google Web Master Tools to perfect the relationship between your site and Google. One of those is to make sure that Google indexes your site properly so that the world beyond could find you at Google. Then your AdSense publishing will reach new heights Happy publishing.

ad:tech San Francisco 20% Discount Code From Google!

If you need a little nudge to get to the ad:tech San Francisco next week (April 19th to April 22nd), Google has added one more to the other attractions they already have, a 20% discount code for registering for the ad:tech event.
Once there, you are promised, from Google to receive, more information on AdWords, Analytics, DoubleClick, YouTube, AdSense and the Google Content Network.
in addition to the workshops;

"Insights Lickety Split in AdWords Search Funnels and Google Analytics"
"Google Ad Innovations @ ad:tech"

and the session;

"Marketing Masters - The Bleeding Edge of Advertising Innovation."

The code is "GGLESPON"

AdWords Agency Blog: Discount code available for ad:tech San Francisco

Third Party (Google-certified) Ad Networks In AdSense

AdSense announce that now publishers in North America and Europe are able to publish ads from Google-certified ad networks on their websites.

These ads will compete with AdWords ads, and will help publishers earn the most from every ad impression by increasing competition. At the same time, publishers will have full control over which ads and ad networks can appear on their pages.

Lear how Google  AdSense and Certified Ad Networks work.

Get Closer To Your Google Team With Twitter.

Google has said and of course some of you may have noticed that Google searches for "coupons" have gone 95% over the year and that people are searching for "things to do" over the summer. Perhaps these folks are land locked by financial crisis that most people are experiencing.
But did you know that Google has it's own industry groups? they are Google Auto, Media and Entertainment, Financial Services, Retail, Tech, and Travel.
All these groups keep you updated with

• The latest industry trends and information
• Google insights and news
• Relevant product information and updates

And if you follow them, you might uncover information such as "coupons" and "Things to do" before most others do and be able to leverage it your advantage. If you do that I am sure you will not be searching for "Coupons" nor "Things to do" because you do not have to!
So to make the following even easier all these groups are now on Twitter!
Use the links belows to follow your favorite(s), Auto, Media and Entertainment, Financial Services, Retail, Tech, and Travel.

Inside AdWords: Stay Connected with your Google Industry Team on Twitter

Google Services for Websites For Web Hosters And Access Providers.

GSFW
With Google Services for Websites, service providers, from ISPs to hosting services will be able to provide Google tools such as Webmaster Tools, Custom Search, Site Search and AdSense, easily accessible via their own control panels. The service providers could easily enable these services for their webmasters. The tools help clients understand search performance, improve user retention and monetize their content — in other words, run more effective websites. Happy users will make happy hosting service providers, they will in turn be able to improve user retention and extend the services even further.

Its easy to get started. Here's what you need to do:

1. Review the technical requirements for becoming a provider of Google Services for Websites.
2. Sign up for a standard Google Apps account for one of your company's domains. This domain will be used for all your customer accounts that use Google Services for Websites.
3. Complete the application to become a provider of Google Services for Websites.
4. Integrate with Google APIs.

Official Google Blog: New tools for Google Services for Websites

Tags: Webmaster Tools, Google Services for Websites, Custom Search, Site Search, AdSense

Link Your Adsense To Google Analytics And Learn Indepth Information On Traffic To Your Site

Inside AdSense: Analytics integration for all

AdSense publishers are able to view more detailed reports by linking their AdSense accounts to Analytics. Adsense has rolled out this feature to all publishers. You can see it on AdSense Reports Overview page. (see the video below).

Once Adsense and analytics are linked, You will be presented with an AdSense-specific menu under the 'Content' section of the left-hand navigation bar on your Analytics homepage, containing these reports:

• The Top AdSense Content report allows you to see more details about specific pages on your site and analyze ad performance. For instance, if you find that some of your pages generate a high number of pageviews but aren't monetizing as well as other pages, you can focus your optimization efforts on improving these pages.
  
• The Top AdSense Referrers report can help you see how different incoming traffic sources contribute to your revenue.
  
• Last, the AdSense Trending report lets you analyze how your site generates revenue during different times of the day and different days of the week.

What a betterway to find out about your traffic and the revenue streams.


For more information, visit https://www.google.com/adsense/suppor... .

Tags: AdSense Content, AdSense Referrers, AdSense Trending, AdSense publishers, Google Analytics

ADSPACE Conference and Expo

ADSPACE Conference
Among bunch of emails I received, I found this little gem, ADSPACE will host an event to connect Advertisers, Adverting Hosts like AdSense and other small to mid-sized contextual advertising publishers. Present in this inaugural ADSPACE conference and expo, are Google, eBay, Facebook, Amazon and Zappos. The event is co-hosted at ad:tech San Francisco. on Aprill 22nd 2009.
Opening Keynote will by
Brad Bender Product Management Director Google

"If you are looking to increase your site revenue, this one day conference will give you the latest “how to” techniques to maximize eCPM and become a publisher success story!"
Register today

Tags: ADSPACE, ad:tech San Francisco.ADSPACE Conference and Expo, AdSense

Firefox Add On To Help Serve AdSense Ads Better.

Are you a AdSense publisher that always looking to improve the way AdSense ads are displayed on your web pages. I think so. Better the ads are displayed, better the visibility and and the attraction to visit your advertisers.
Today Inside Adsense post tells you about some tools that you can use to make dealing with Adsense placement and ad configurations a breeze. From WebDeveloper tools, Colorzilla, measureIt and IE View are suggested as ad pns to your firefox browser. They also promise to suggest some ad ons for Google Chrome, my favorite browser, soon
Inside AdSense: Add on to AdSense

Tags: AdSense publisher, Google Chrome, Adsense placement, Adsense

AdSense For Feeds Is Waiting For Your Feeds.

Google AdSense has introduced AdSense For Feeds which might be in place for replacing AdSense for Referrals that will be ending going away by the end of the August. Google AdSense for Feeds will allow you to get additional revenue through your blog feeds.
You need to have all your accounts on Google.
Burning a feed is very simple from your AdSense account and is done via AdSense setup and from the link AdSense Fro Feeds.
Ads For Feeds, feed on that People!

Tags: Adsense, Google Adsense, AdSense for Feeds

When Is A picture Not Worth A Thousand Words? When Crawlers Come Looking For Content!

Sometimes we tend to use pictures and photos to describe something that we are trying to express to the world. We take in the old saying that a picture is worth thousand words. But the old adage does not seem to fit in with todays world, specially when it come to the Internet world. Specially when it comes to the search and advertising crawlers and your web site content. Most web crawlers are not capable of reading picture nor words in the pictures. So always use alternate text with your pictures. To improve your ad targeting, here are few other pointers given by AdSense Blog:

• Use text in addition to images when possible. Please note that the crawler can't read text contained within images.
  
• If you use images, be sure to title them appropriately and provide descriptive ALT tags.
  
• Try imagining your site without pictures or dynamic content. This will give you a good idea of what our crawler reads. If you lack imagination, you can try turning the images off in your web browser.
  

Finally, it's important to keep in mind that the AdSense for content ads on your site are automatically determined. Though it's not possible to choose the ads that are placed on your site, including more text-based content will help make it possible for our system to target your site correctly.

Inside AdSense: A picture isn't always worth a thousand words

Tags: AdSense, ALT tags