Google vs Facebook | Advertising | The Beef

With all the news bytes and stock price watch on various financials pages, once very hot facebook news is fading somewhat. But now that the hoopla is over, everyone is wondering if facebook can do the hoola hoop.
The Tecnica has a very informative info graphic that shows what is best for your advertisements, Google or Facebook? Even if you think you know the answer, have a look, I found it to be very informative!
The Tecnica

Ad Crunch At TechCrunch.

Update: I just read the comments left on TC for this post. It is very interesting!

As any tech blogger, I have been reading TechCrunch for years. Getting news, learning how the blog world operate, getting to know about industry players and movers were part and parcel of it. But I never knew much about how they run their ads. I knew they were using Federated Media as one of the sources of advertisements.
I also remember issues they had with FM and John Battelle, whose blog I also read to learn about search engines and adnetworks.
Today Michael Arrington was wondering about if they should switch the Ad suppliers. According to the same post, most of the top bloggers like GigaOm and Sites like DIGG have left Federated Media for one or other reason.
But most interesting was the math works behind the ad network FM and it's clients like TechCrunch. I think it is a good read!

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Tags: AD Business, FM, Federated Media, TechCrunch, adnetworks, Michael Arrington, John Battelle, GigaOm, DIGG

Microsoft Buys Navic Networks

Microsoft announced late Tuesday that it has acquired Television ad management company Navic Networks.

"Television media represents the largest percentage of advertisers and agencies' media budget today," Microsoft Senior Vice President Brian McAndrews said in a statement. "Together, Navic and Microsoft will deliver addressable television advertising solutions to help our partners better manage media spend by increasing advertiser reach and ROI, and maximizing publisher yield on television advertising."

Press Release;

REDMOND, Wash. — June 17, 2008 — Microsoft Corp. today announced the acquisition of Navic Networks, a leading provider of television advertising solutions. Navic’s technologies include sophisticated campaign management tools that use relevant data to optimize the delivery and placement of targeted interactive television media and through Admira provide a unified ad network for targeting audiences across television advertising inventory. With the addition of Navic solutions, Microsoft’s comprehensive advertising platform will be able to facilitate enhanced digital advertising across online and offline environments.

“Television media represents the largest percentage of advertisers and agencies’ media budget today,” said Brian McAndrews, senior vice president of the Advertiser and Publisher Solutions Group at Microsoft. “Together, Navic and Microsoft will deliver addressable television advertising solutions to help our partners better manage media spend by increasing advertiser reach and ROI, and maximizing publisher yield on television advertising.”

Together, Microsoft and Navic plan to consult and work with the key constituents in the television advertising industry to better understand how its campaign management and advertising platforms for digital television can help advertisers, content owners and distributors maximize yield and achieve their media objectives.

“Viewers across North America are engaging with relevant advertising and interacting with their TVs in ways never before possible. Joining forces with Microsoft will enable our common vision of addressable television advertising solutions to continue to flourish and better meet the needs of our industry partners,” said Chet Kanojia, CEO of Navic Networks. “While our current business relationships will continue to grow, we look forward to extending our technology into a vast array of new markets and software solutions.”

With this acquisition, Navic Networks becomes a wholly owned subsidiary of Microsoft and will join Microsoft’s Advertiser and Publisher Solutions (APS) Group, the group responsible for Microsoft’s comprehensive advertising platform that spans all digital media including television and video advertising. The APS Group includes Atlas, a pioneer of Video-On-Demand advertising solutions.

Tags: AD Business, Microsoft, Navic Networks, Advertiser and Publisher Solutions Group

false advertising lawsuit, verizon vs time warner cable.

According to this news item on ZDNet, Verizon Communications filed a lawsuit accusing rival Time Warner Cable of false advertising.

Verizon said Time Warner Cable's TV ads falsely imply that Verizon's Fios video service requires a satellite dish, that it does not include phone, broadband and video, and that Time Warner's network is better, in a lawsuit filed on Wednesday at the U.S. District Court for the Southern District of New York.

To compensate for "immediate and irreparable harm" to the reputation of its brand, Verizon demands an injunction barring Time Warner Cable from running the spots. It also wants Time Warner to air ads retracting the claims, in addition to financial redress for damages, including attorney fees and profits lost.

A spokesman for Time Warner said the suit was "without merit," and the firm looks forward to "defending against it in the appropriate venue."

tag: false advertising, AD Legal, AD Firms, AD Business, Verizon's Fios, Time Warner AD