Gerber (Nestlé Nutrition) Charged With False Advertising Related To It's Good Start Gentle formula.

FTC has filed false advertising charges against Gerber Products Co., also doing business as Nestlé Nutrition, in it's advertising campaigns about Good Start Gentle formula.
FTC alleges that since 2011, Gerber has advertised its Good Start Gentle formula through advertisements that ran on television, in magazines, at point-of-sale displays, online, and in other promotional material. Good Start Gentle sells for about $24 for a 23.2-ounce package of powdered formula.
“Parents trusted Gerber to tell the truth about the health benefits of its formula, and the company’s ads failed to live up to that trust,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “Gerber didn’t have evidence to back up its claim that Good Start Gentle formula reduces the risk of babies developing their parents’ allergies.”
Via Recallr

false advertising lawsuit, verizon vs time warner cable.

According to this news item on ZDNet, Verizon Communications filed a lawsuit accusing rival Time Warner Cable of false advertising.

Verizon said Time Warner Cable's TV ads falsely imply that Verizon's Fios video service requires a satellite dish, that it does not include phone, broadband and video, and that Time Warner's network is better, in a lawsuit filed on Wednesday at the U.S. District Court for the Southern District of New York.

To compensate for "immediate and irreparable harm" to the reputation of its brand, Verizon demands an injunction barring Time Warner Cable from running the spots. It also wants Time Warner to air ads retracting the claims, in addition to financial redress for damages, including attorney fees and profits lost.

A spokesman for Time Warner said the suit was "without merit," and the firm looks forward to "defending against it in the appropriate venue."

tag: false advertising, AD Legal, AD Firms, AD Business, Verizon's Fios, Time Warner AD