Neymar Jr., Messi, Sorenstam, Dan Carter, Bryan Habana, Annika Sorenstam, Ana Ivanovic and Valeri Kamensky all follow "The Bouncing Red Ball" for Global Mastercard Adlet.
The adlet shows athletes helping a little girl and a dog who lost a red ball in a throw and catch game. These master athletes all connect with each other with social media messaging and using their Mastercard tap and go payment products to pay quickly at various venues across continents and cultures to chase a red ball and get it back to its owner, the little girl whose dog isn’t quick to catch or go fetch.
With McCann XBC and McCann New York and associated teams, Mastercard is delivering message that appeal to greater and divers a global market, at the same time making the message locally relevant. The adlet has been produced in a flexible and modular fashion to make it locally relevant while maintaining a straight line in global brand management. The Adlet is produced in multiple versions to grab the attention of sports fans of rugby, tennis, hockey and football across Europe, Middle East & Africa, Latin America and Asia Pacific. It is also the first Advertising entertainment to incorporate the Mastercard sonic brand, including its distinct melody, acceptance sound and sonic signature.
“People today expect more than a great product – they expect brands to have a point of view, and it’s through Start Something Priceless that we show ours. We’ve always been a brand focused on experiences over things, and are thrilled to see our global ambassadors uniting to demonstrate in a light-hearted way, that together, everything is possible. It is a message we hope reminds people that we are all stronger when we come together, and have some fun with it too.” said Raja Rajamannar, chief marketing and communications officer, Mastercard, about the
Client, Ad team, and Production;
Client Mastercard Agency McCann
XBC Joyce King Thomas, chairman, chief creative officer, McCann XBC;
Adrian Botan, global creative director; Pete Jones, EVP, executive
creative director; Hetu Negri, sr. creative; Juan Peirano, sr. art
director. Production McCann New York Dave Herman, SVP,
executive producer; Athenea Harrington, lead executive producer. Craft,
Valentina Barbazza, sr. producer; Juan Perez de Rozas, producer. Production Company
Landia Films Rodrigo Saavedra, director; Nicolas Cabuche, exec
producer; Maria Silva, producer; Charli Ritter, DP; Cristina Cavanillas,
production manager.
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