If the DoJ's case against Alphabet' Google is to go ahead, there will be some changes to how the Advertising dollars span the world and coffers. Alphabet, is ranked among the world’s five largest corporations by market capitalization. The company's growth is mostly due to its powerful position in online advertising, a lucrative market that threatens to eclipse other forms of advertising. This was shared by News Papers, Magazines and TV prior.
WSJ (Pay walled) first dropped the news but the information is still sketchy.
The Justice Department is gearing up for an antitrust investigation of Alphabet Inc.’s Google, a move that could present a major new layer of regulatory scrutiny for the search giant, according to people familiar with the matter. The department’s antitrust division in recent weeks has been laying the groundwork for the probe, the people said…
The department is preparing to closely examine Google’s business practices related to its search and other businesses, the people said.
It couldn’t immediately be learned whether Google has been contacted by the department. Third-party critics of the search giant, however, already have been in contact with Justice Department officials, some of the people familiar with the matter said…
Alphabet, Google’s parent, typically is ranked among the world’s five largest firms by market capitalization. It has grown, thanks largely to its powerful position in online advertising, a lucrative market that threatens to eclipse other forms of advertising.
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