"Believe in something, even if it means sacrificing everything." Tweet Brings The AdAge's Marketer of the Year for 2018 For NIKE

"Believe in something, even if it means sacrificing everything."  Nike and Colin Kaepernick collaboration on twitter platform set off a storm or a Tornado of a campaign, winning fans, enemies and refuel a conversation about the role of brands place in societal issues. With some uneducated fans adding the smoke to the debate with burning apparels, Nike became the darling of the time, even with PHILIP H. KNIGHT: Chairman Emeritus pumping some money in to some campaigns. Good work #Nike #ADAGE

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