Laws Of Display Advertising physics

I am a bit close to physics and when I saw the post about physics and advertising, I was a bit intrigued!
Recently Android Team made headlines for being closer to the outer limits of our galaxy and the Google Advertising, not to be out done, created this "Big Bang" of their own.
So they laid out these three "laws of display advertising physics" in relation to the display advertising;

1. The Theory of Relativity: The distinction between different advertising technologies (like ad networks and demand side platforms) is blurring. Each of these technologies provides similar ways to achieve your marketing goals, depending on how you want to manage your campaign.
   
   
2. Fusion Theory: There’s a few different ways to deliver ads to people. Each on their own is powerful, but combining these different ways unlocks the best results.
   
   
3. The Law of Perpetual Motion: New technology is driving rapid change in display advertising—which is constantly improving marketers’ creative palettes and the way that ads are bought and sold. Embracing new media and technology provides a key way for marketers to differentiate and grow their businesses in a new universe.

Great but I think Android Team still got the edge! :)

Official Google Blog: The three laws of display advertising physics