Wednesday, April 9, 2008

Yahoo! Tests Google Inc.'s AdSense for Search, to deliver relevant Google ads alongside Yahoo!'s search results.

This news got financial pundits jumping all over the globe. I am sure someone at Microsoft must be jumping up and down too!. Even if he is not jumping, this latest move by Yahoo will add complications to Microsoft's wish to get Yahoo under its arms.

SUNNYVALE, Calif., Apr 09, 2008 -- Yahoo! Inc., a leading global Internet company, announced today that it will begin a limited test of Google Inc.'s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results. The test will apply only to traffic from in the U.S. and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.

As previously announced, Yahoo!'s board of directors is exploring strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements. The Company noted that the testing does not necessarily mean that Yahoo! will join the AdSense for Search program or that any further commercial relationship with Google will result. The Company further stated that it would not comment on the nature or timing of any potential relationship.

SOURCE: Yahoo! Inc.
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