According to this news item on ZDNet, Verizon Communications filed a lawsuit accusing rival Time Warner Cable of false advertising.
Verizon said Time Warner Cable's TV ads falsely imply that Verizon's Fios video service requires a satellite dish, that it does not include phone, broadband and video, and that Time Warner's network is better, in a lawsuit filed on Wednesday at the U.S. District Court for the Southern District of New York.
To compensate for "immediate and irreparable harm" to the reputation of its brand, Verizon demands an injunction barring Time Warner Cable from running the spots. It also wants Time Warner to air ads retracting the claims, in addition to financial redress for damages, including attorney fees and profits lost.
A spokesman for Time Warner said the suit was "without merit," and the firm looks forward to "defending against it in the appropriate venue."
tag: false advertising, AD Legal, AD Firms, AD Business, Verizon's Fios, Time Warner AD
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