Did Facebook Failed To Impress Investors With New Ad Revenue?

Facebook sort of WOWed wall street with increased ad revenue, mobile ad revenue. Facebook reported mobile ad revenue increase from about 14% in Q3 2012 to 23% in Q4 2012. Even though ad revenue for Facebook is promising, the cost of the operations seems to have blown the air out of the balloon.

Cost mainly comes from hires and changes to infrastructure. Company needed more people in the new Facebook gifts, Facebook graph search, custom audience and others. Of those, you have heard and read enough about the Graph search but I like the 'custom  audience'. I am sure Facebook will increase ad revenue with this product. Custom Audience improves ad targeting by  bringing together Facebook’s user data and customer data from advertiser. There could not be any better resources for advertising, and it might help in the Google vs Facebook Advertising fight.

inMobi Ads Ruling Smartphones!

InMobi published a lot of information and infographics to let us know why everyone in the mobile business is at Google and Android!
Voip IP Telephony

"Mobile-ize Your Business" Google Webinar On Mobile Advertising | VOIP IP Telephony

Google is holding a webinar on Mobile Advertising trends on March 2nd. Follow the link for more information.
"Mobile-ize Your Business" Google Webinar On Mobile Advertising | VOIP IP Telephony

iPhones, iPod, Android And Other Mobile Visitors, Thanks To Google Analytics

With Apple predicting to sell multi million iPhones and having web access where ever there is a cellular connection, there will be millions of people, a quite a large segment coming to visit you from iPhones. There are many people who are using iPod, Android, SymbianOS to browse the web as well. You can see from above picture, data from another blog of ours.
Do you know how many of your traffic are mobile users and if they are significant, are you serving them right? like providing a mobile version of your site so they users do not find your site over flowing and difficult to navigate.
Finding the answer has been made easier by Google Analytics. We have been fans of Google Analytics for a long time and were very happy to find this advanced segmentation feature. The blog tells you how to add different segmentation features to dashboard. By following the instructions I was able to add not only iPhone users but iPod, Android, SymbianOS and of course total of all as mobile users.
I was surprised with the results. Time for mobile section of the web site, 568 mobile users are not to be ignored. This is from a tiny site, so big boys, check your visitors because you may want to look into Mobile Advertising too. Also remember those people may have money to spend, at least they are paying big bucks for iPhone device and accounts.
Thank you Google Analytics!
Google Analytics Blog: Web Analytics Tips & Tricks: How Many of Your Visits are from iPhones?

Tags: Google Analytics, iPhone, Mobile Advertising, iPod, Android, SymbianOS

Spotlight Mobile Advertising With Nokia MOSH

Nokia service enables advertisers to target mobile content users

Espoo, Finland - MOSH, a mobile and online content consumption, creation and sharing service, has joined the Nokia Media Network, and now offers advertisers the opportunity to reach customers around the globe who are downloading original mobile content. The Nokia Media Network provides reach to more than 100 million consumers around the globe through advertising on blue-chip mobile publishers, operator partners and Nokia properties.

"We are committed to expanding the Nokia Media Network, which is growing rapidly in both reach and quality, so we can drive greater results for our brand advertisers," said Mike Baker, vice president and head of Nokia Interactive Advertising. "The MOSH audience, comprised of the heaviest users of mobile content around the world, is particularly desirable to many of our top advertisers."

MOSH has launched its "Spotlight" program, a 'paid placement' advertising initiative, where advertisements are Spotlight-branded and placed above all organic browse, search and contextual placements. Spotlight gives brands and mobile content companies the opportunity for promotion with highlighted placements for their content. Spotlight content is always front and center for all MOSH users to see, and, as MOSH is seamlessly integrated between Web and mobile, so too are the Spotlight campaigns, including banner ads for both the mobile and traditional Internet.

The feature has already proven to be a great success for its initial customers. Vringo, a U.S.-based video sharing community that allows consumers to find, create and share video ringtones, was a launch partner in the Spotlight program. Since signing up as a Spotlight partner in early May, Vringo's downloads have increased by over 100 percent.

"Vringo is thrilled with the way the MOSH user community has embraced our application," said Andrew Perlman, Vringo general manager and SVP of content and community. "The additional visibility the Spotlight program provides has helped us gain additional exposure and users on a scale that has exceeded our expectations."

BLUE LION mobile, a Germany-based developer of interactive mobile applications, was both an early uploader to MOSH as well as partner in the Spotlight Program with BLUE LION's mobile software, "qeep." Qeep is a Java-based multilayered mobile social networking application that includes free messaging, photo blogging and multiplayer gaming. Since signing up as a Spotlight partner in early May, downloads of qeep have increased by over 95 percent.

"We are very happy that qeep has been a pioneer of the Spotlight Program," said Christian Schulte, co-founder and managing director of BLUE LION mobile. "Thanks to MOSH, downloads of Qeep have escalated significantly. We will therefore be expanding our participation in the Spotlight program."

Additionally, Universal Pictures will be launching a Spotlight campaign in promotion of the studio's new film, "Wanted."

A completely open platform, MOSH connects content creators ready to upload and showcase original content (applications, games, graphics and themes) with a global community of consumers who are looking for it. For more information: http://mosh.nokia.com or http://mosh.nokia.com/spotlight.

Nokia Interactive Advertising provides brands with all they need to connect with and engage the mobile consumer, including the following:

- The Nokia Media Network, which provides reach to millions of mobile Internet users through advertising on blue-chip mobile publishers, operator partners and Nokia services.

- Nokia Interactive Solutions, which creates end-to-end, high-performance mobile experiences for brands and their customers.

Tags: mobile and online content consumption, mobile and online content creation, mobile and online content sharing service, Nokia, MOSH, Nokia Media Network, Mobile Advertising