Google started showing hotel information in a more useful way with sponsored hotel prices in Google Maps in 2010. We all have used this feature coupled to Google Maps, from simple trips to major vacations. Now the initiative has expanded to provide Google Hotel ads to more than 150 countries on Google.com and Google Maps. These features are helping travelers finding hotels on mobile devices and grab hotel deals. I my self is a happy user of the service.
Hotel ads leads to partners grew 65% year over year. With the growth, Google received feedback from ad partners the difficulty in managing their Hotel ads in a separate platform from their other Google Ads.
Well the feedback have provided positive results, Google Hotel ads will become a part of the Google Ads platform with a new campaign type. Hotel campaigns in Google Ads will launch later this year.
Hotel Ads will launch as an open beta available to advertisers later this year. If you’d like to stay up to date on the Google Ads integration and Hotel Center launch, beta test Hotel ads in Google Ads or learn more about Hotel ads in general, please fill out this interest form. VIA Google Ads
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