Google sessions @ ad:tech NY

The Google Ads Factory Tour, 11/4-11/5/09

The Factory Tour will span 10 hours of live workshops designed to give you an overview of Google's latest measurement and optimization tools. Here's the full two-day agenda:

Wednesday, November 4 - Optimizing Search & Display

11:00am-12:00pm AdWords Optimization Tools: Smarter Search Management

12:00pm-1:00pm Conversion Optimizer: The Next Generation of AdWords Bidding

2:00-2:30pm Google Content Network: Matching Solutions to Advertisers

2:30-3:30pm Google Content Network: Creating Effective Campaigns

3:30-4:30pm Google Content Network: Optimizing for Results

4:30-5:00pm Automating Content Network Campaigns Through the AdWords API

Thursday, November 5 - Measurement, Ads Quality, Mobile & Local

11:00am-12:00pm Google Campaign Insights: What to Measure and When

12:00-1:00pm Google Campaign Insights: A Behind the Scenes Look at the Technology

2:00-3:00pm Google Analytics & Website Optimizer: Making the Most of Your Traffic

3:00-4:00pm Google Search Ads Quality: What It Is and How to Improve It

4:00-5:00pm Local and Mobile Ads: How to Use Location to Drive Results

You can stop by for a single session, or stay for the whole event. The Factory Tour is open to all exhibit hall and conference pass holders. For more information, check the ad:tech events page.

If you haven't yet signed up for ad:tech or CRS, registration is still open. You can enter the promotional code 20EXNY9 to receive 20% off an ad:tech full conference pass. If you're only attending CRS, enter the code CRSGoogle to receive $100 off the price of your CRS conference pass.
Reminder: Google sessions @ ad:tech NY next week