Thursday, November 20, 2008

Google FInds New Places For Ads.

Google as a publisher, advertiser is going places and they seem to fine new places all the time. The latest according to Google Official Blog is, the image search ads and Google Financials (in the USA) . So another way to monetize Google, is for you to find!
"If you're based in the U.S. you may already have spotted or clicked on the different text and image ads we’re testing on the results pages of Google Image Search. And last week you may have noticed we launched Sponsored Videos on YouTube — a great example of matching ads to content. In addition, we are today launching text ads on Google Finance in the United States. We're also looking at how best to show display ads on Google Finance. And later, in the very near future, we will start testing text ads on a small number of news refinements within Google Search — so if, for example, you type "iPod" into Google.com and then click on the news link on the upper left-hand side, you might see text ads alongside those results."
Official Google Blog: Ads in new places

Monday, November 17, 2008

Retail Therapy From Google


Really in these hard times, it is necessary to make best of available methods to make your wares sell. According to Google Retail Blog, couch shopping is on the rise!
Google search has brought traffic to sites selling Home Furnishings, Home Improvement, Consumer Electronics and Jewelry and Watches and is is up nearly 30% over last year. Even Apparel and Office Supply search driven traffic is up almost 25% year over year.
So get your sites ready for the increased traffic as you will not be able to control traffic like in your real retail store where you could post security guards or simply close the doors! But there will be certainty to raise the traffic after a good advertising campaign.