RALEIGH, N.C., July 25 /PRNewswire-FirstCall/ -- Advertisers now have an easier way to reach the desirable demographic of newspaper website
readers locally, regionally and nationally
through one-order, one-bill and
one-cost-per-thousand impressions.
The Real Cities Network (http://www.realcities.com) and DotConnect
Media (http://www.dotconnectmedia.com) today announced a unique partnership that will form an exclusive network of local newspaper websites that deliver a combined 43 million unique visitors each month (Source: Nielsen//NetRatings, March 2007). Both organizations will maintain their separate sales forces and support personnel.
Operated by McClatchy Interactive, a division
of The McClatchy Company(NYSE: MNI), the Real
Cities Network includes websites owned by some
of the nation's largest media corporations,
including Belo Corp., Cox Newspapers Inc.,
Hearst Corp., The McClatchy Company, Media
General, MediaNews Group,Scripps and others.
DotConnect Media, which sells local, regional
and national advertising across 1,300 local
suburban newspaper websites powered by
TownNews.com and ZWire!, will extend its reach
with national advertisers by teaming with Real
Cities. Founded as AdOne in 1998 and acquired by
Lee Enterprises in March 2006, DotConnect is the
nation's oldest and most extensive network of
local online media sites.
"One of the goals for Real Cities coming into
2007 was to expand the network's reach in the
top markets, as well as boost local market
penetration for specific advertisers," said
David Fitzpatrick, vice president of sales
for Real Cities. "The combination of sites in
the DotConnect Media network allows us to do both.
We are very excited about the enormous potential
that lies ahead as we work with DotConnect Media
to increase the size of our advertising footprint."
This partnership will allow advertisers to reach
more than 1,400 local news websites. The partnership
deepens Real Cities' penetration into localmarkets
across the nation, including a stronger presence in
the top 25 designated market areas (DMAs). According
to Nielsen//NetRatings custom data for March 2007,
the Real Cities Network reaches 31.5 million unique
visitors each month, and DotConnect Media's network
reaches more than 11.8 million. "This partnership
between Real Cities and DotConnect Media will offer
advertisers the ability to greatly enhance their
reach in local markets," said Charles Kolsky, vice
president of business development for TownNews.com.
"Advertisers will have one-stop shopping to more than
1,400 websites across the United States, many of them
the most highly trafficked local sites in their markets."
The audience of the DotConnect Media network very closely
mirrors that of Real Cities: younger, more educated and
affluent. Together, the combined network will offer
advertisers an even deeper reach into some of the most
affluent markets in the United States, including New York,
San Francisco and Boston. DotConnect Media's most popular site,
http://www.nydailynews.com, attracts 2.2 million unique
visitors each month (Source: Nielsen//NetRatings, March 2007)
DotConnect Media also has a strong presence in Philadelphia,
St. Louis, Minneapolis and Sacramento. Advertisers will have
the flexibility to choose a customized media buy by specific
market, geographic footprint or other criteria within the
expansive online network. For more information about
advertising with the Real Cities Network, call 1-800-236-9831,
or e-mail rcnsales@realcities.com. For DotConnect Media, call
Charles Kolsky at 1-309-314-6965 or e-mail ckolsky@dotconnectmedia.com .
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