Monday, January 31, 2011

Facebook Ads Perform Five Times Better!

Mashable is telling us that facebook ads are doing much better than standard banner ads. According to a study done by Webtrends on more than 11,000 ad campaigns on facebook, They found out that the average click-through rate (CTR) for Facebook ads in 2009 was 0.063% and 0.051% in 2010 — substantially more than the industry standard, also, they cost more, $0.27 to $0.49, CPC, Cost per Click. But again, these numbers as per mahable as there was no links to the Webtrends study. Perhaps Webtrends did not publish it.

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