Imagine you own a popular coffee chain in Denver that you want to promote. On Monday afternoon, it’s warm and 80 degrees in the city. You run a display ad campaign online that offers Denverites a discount coupon for an iced cold latte, with a searchable map embedded in the ad to show local branches, and a real-time feed from people who have tweeted publicly about your newest flavor. That evening, a cold front rolls over the Rockies. Your ad automatically and dynamically adjusts to present a photo of a hot, steaming cup of hot chocolate in front of a warm fireplace, together with a home delivery number and an offer of free marshmallows.is exactly what Volvo did to promote the new XC60. Created by Euro RSCG for the new Volvo XC60 rich media ad which also offered an interactive game, photos and gallery. But the best was the incorporation of a Twitter feed from the New York Auto show in the same ad space was a new impression. According to Google, in just three days, the campaign garnered 170 million impressions, 50,000 clicks and 17,000 hours of brand engagement.
That is advertising! with vigor.
Official Google Blog: Display advertising: towards creativity without limits
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